Doc Brown’s DeLorean didn’t just travel through time; it created different timelines. Same car, different realities. In “Back to the Future,” when Marty’s actions in the past threatened his existence,…

There’s a divided line in the industry between those who think optimizing for AI is separate from SEO and those who think LLM discovery is just SEO. But, this is…

In this series (here and here), I’ve covered why founder-led marketing works and the systems you need to stay consistent, based on the playbook I co-authored for LinkedIn (my employer).…

Google Search Advocate John Mueller has pushed back on the idea of building separate Markdown or JSON pages just for large language models (LLMs), saying he doesn’t see why LLMs…

Every Q4, the same message shows up in our accounts: “Use seasonality adjustments to get ready for Black Friday and Cyber Monday.” On paper, it sounds reasonable. You expect conversion…

OpenAI launched shopping research in ChatGPT, a feature that creates personalized buyer’s guides by researching products across the web. The tool is rolling out today on mobile and web for…

Performance Max (like the more upper-funnel Demand Gen) is different enough from other Google Ads campaigns that it requires a different approach, even if the underlying search behavior and marketing…

The European Commission has proposed a “Digital Omnibus” package that would relax parts of the GDPR, the AI Act, and Europe’s cookie rules in the name of competitiveness and simplification.…

Learn the WordPress SEO fundamentals that separate high-performing sites from those buried in search results. The post WordPress SEO Checklist: Get Ready For (Site) Launch appeared first on Search Engine…

Most SEO professionals obsess over content, links, and technical implementations. We track algorithm updates and audit on-page elements with precision. But there’s one factor that determines whether all that work…

Advanced Web Ranking released its Q3 Google organic clickthrough report, tracking CTR changes by ranking position across query types and industries. The company compared July through September against April through…

YouTube and Facebook continue to lead U.S. social media usage, but TikTok, Instagram, WhatsApp and Reddit are showing consistent growth, according to new data from Pew Research Center. The report…

PPC news this week focused on creative tool updates and the people shaping how we use them. Google Ads brought Nano Banana Pro into its creative workflow, giving advertisers sharper,…

Welcome to the week’s Pulse: updates affect how AI surfaces content, how you track brand demand, and where core SEO tools sit in the wider marketing stack. Google launched Gemini…

The SEO community is excited by the Semrush Adobe acquisition. The consensus is that it’s a milestone in the continuing evolution of SEO in the age of generative AI. Adobe’s…

A new analysis from SE Ranking suggests the llms.txt file isn’t delivering measurable benefits yet. After examining roughly 300,000 domains, the company found no relationship between having llms.txt and how…

In SEO, we are at a turning point, and after more than a decade of chasing rankings and traffic volume, many of us are beginning to recognize the need to…

AI-generated answers are spreading across search. Google and Bing are each presenting synthesized responses alongside regular results. These answers are not replacing traditional SERPs yet, but they are taking up…

Ecommerce demand doesn’t rise and fall in a straight line throughout the years. It can build gradually, spike hard, stall, or drop with little-to-no warning. During peak shopping periods like…

One scroll through LinkedIn and you’d struggle not to see a post, video, or ad about AI, whatever the industry you work in. For digital marketing, it’s completely taken over,…

Most mergers and acquisitions (M&A) fail to account for the digital infrastructure and visibility of the acquired brands. While executives obsess over legal, financial, and branding integration, they overlook the…

Large language models cite sources differently than Google ranks them. Search Atlas, an SEO software company, compared citations from OpenAI’s GPT, Google’s Gemini, and Perplexity against Google search results. The…

For years, Google’s predictable, and at times too easily gamed, ecosystem created an illusion that SEO success came from creating any and all content and checking boxes rather than understanding…

Adobe and Semrush announced today that they have entered into a definitive agreement for Adobe to acquire Semrush in an all-cash transaction valued at approximately $1.9 billion. Adobe will pay…

As marketers, we love a great funnel. It provides clarity on how our strategies are working. We have conversion rates and can track the customer journey from discovery through conversion.…

This edited excerpt is from B2B Content Marketing Strategy by Devin Bramhall, ©2025, and is reproduced and adapted with permission from Kogan Page Ltd. Modern content strategy is no longer…

A Cloudflare incident is returning 5xx responses for many sites and apps that sit behind its network, which means users and crawlers may be running into the same errors. From…

Google has integrated Gemini 3 in Search’s AI Mode. This marks the first time Google has shipped a Gemini model to Search on its release date. Google AI Pro and…

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! AI search visibility isn’t “too risky” to invest in for executives to buy-in. Selling AI search strategies to…