SEO news from around the world
Welcome to the week’s Pulse: updates affect how product discovery works, what drives visibility in ChatGPT, and how background assets impact Core Web Vitals. OpenAI launched shopping research in ChatGPT,…
Scheduling ads in Google or Microsoft Ads sounds simple until you realize how many hours you’re wasting showing them at the wrong time. A campaign that performs well in one…
It’s officially the end of organic search as we know it. A recent survey reveals that 83% of consumers believe AI-powered search tools are more efficient than traditional search engines.…
Adobe just paid $1.9 billion for Semrush. Not for the LLM tracking dashboards. For the platform, the customer relationships, and the distribution. Contrast: Investors poured $227 million into AI visibility…
Google Search Advocate John Mueller says large video files loading in the background are unlikely to have a noticeable SEO impact if page content loads first. A site owner on…
SE Ranking analyzed 129,000 unique domains across 216,524 pages in 20 niches to identify which factors correlate with ChatGPT citations. The number of referring domains ranked as the single strongest…
AI search isn’t just changing what content ranks; it’s quietly redrawing where your brand appears to belong. As large language models (LLMs) synthesize results across languages and markets, they blur…
Chatbots have changed many professionals’ workflows and processes. Accountants, lawyers, SEO experts, writers, agencies, developers, and even teachers are still discussing the changes taking place in their field thanks to…
See Where Your Brand Stands in the New Search Frontier AI search has become the new gateway to visibility. As Google’s AI Overviews and Answer Engine Optimization (AEO) reshape discovery,…
Doc Brown’s DeLorean didn’t just travel through time; it created different timelines. Same car, different realities. In “Back to the Future,” when Marty’s actions in the past threatened his existence,…
There’s a divided line in the industry between those who think optimizing for AI is separate from SEO and those who think LLM discovery is just SEO. But, this is…
In this series (here and here), I’ve covered why founder-led marketing works and the systems you need to stay consistent, based on the playbook I co-authored for LinkedIn (my employer).…
Google Search Advocate John Mueller has pushed back on the idea of building separate Markdown or JSON pages just for large language models (LLMs), saying he doesn’t see why LLMs…
Every Q4, the same message shows up in our accounts: “Use seasonality adjustments to get ready for Black Friday and Cyber Monday.” On paper, it sounds reasonable. You expect conversion…
OpenAI launched shopping research in ChatGPT, a feature that creates personalized buyer’s guides by researching products across the web. The tool is rolling out today on mobile and web for…
Performance Max (like the more upper-funnel Demand Gen) is different enough from other Google Ads campaigns that it requires a different approach, even if the underlying search behavior and marketing…
The European Commission has proposed a “Digital Omnibus” package that would relax parts of the GDPR, the AI Act, and Europe’s cookie rules in the name of competitiveness and simplification.…
Learn the WordPress SEO fundamentals that separate high-performing sites from those buried in search results. The post WordPress SEO Checklist: Get Ready For (Site) Launch appeared first on Search Engine…
Most SEO professionals obsess over content, links, and technical implementations. We track algorithm updates and audit on-page elements with precision. But there’s one factor that determines whether all that work…
So why does it matter? What does this actually affect? So the most obvious thing is rank tracking. Like you might be interested in your rank tracking. You’re probably primarily…
Advanced Web Ranking released its Q3 Google organic clickthrough report, tracking CTR changes by ranking position across query types and industries. The company compared July through September against April through…
YouTube and Facebook continue to lead U.S. social media usage, but TikTok, Instagram, WhatsApp and Reddit are showing consistent growth, according to new data from Pew Research Center. The report…
PPC news this week focused on creative tool updates and the people shaping how we use them. Google Ads brought Nano Banana Pro into its creative workflow, giving advertisers sharper,…
Welcome to the week’s Pulse: updates affect how AI surfaces content, how you track brand demand, and where core SEO tools sit in the wider marketing stack. Google launched Gemini…
The SEO community is excited by the Semrush Adobe acquisition. The consensus is that it’s a milestone in the continuing evolution of SEO in the age of generative AI. Adobe’s…
A new analysis from SE Ranking suggests the llms.txt file isn’t delivering measurable benefits yet. After examining roughly 300,000 domains, the company found no relationship between having llms.txt and how…
In SEO, we are at a turning point, and after more than a decade of chasing rankings and traffic volume, many of us are beginning to recognize the need to…
AI-generated answers are spreading across search. Google and Bing are each presenting synthesized responses alongside regular results. These answers are not replacing traditional SERPs yet, but they are taking up…
Ecommerce demand doesn’t rise and fall in a straight line throughout the years. It can build gradually, spike hard, stall, or drop with little-to-no warning. During peak shopping periods like…
One scroll through LinkedIn and you’d struggle not to see a post, video, or ad about AI, whatever the industry you work in. For digital marketing, it’s completely taken over,…