Was It Better Then Or Now?
Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today,…
Google’s Preferred Sources Tool Is Jammed With Spam
Google’s Preferred Sources tool is meant to let fans of certain websites tell Google they want to see more of their favorite sites in the Top News feature. However, Google…
A Playbook For Technology Leaders
Search is moving from queries typed into a box to conversations held with systems that understand intent, context, and outcomes. People no longer look for pages. They look for solutions,…
Google Warns Against Relying On SEO Audit Tool Scores
Google warned against relying on tool-generated scores for technical SEO audits. Search Relations team member Martin Splitt outlined a three-step framework in a Search Central Lightning Talk that emphasizes site-specific…
Google Performance Max Adds Waze Ads And Channel Reporting
Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon. Waze ads are now available…
Google Finance Gets AI Deep Search & Prediction Market Data
Google Finance is rolling out Deep Search capabilities, prediction markets data, and enhanced earnings tracking features across its AI-powered platform. The updates expand Google Finance beyond basic market data into…
Where SEO Meets AI Retrieval
Search isn’t ending. It’s evolving. Across the industry, the systems powering discovery are diverging. Traditional search runs on algorithms designed to crawl, index, and rank the web. AI-driven systems like…
What You Missed (and Why It Matters)
Last year’s Ahrefs Evolve was about surviving Google’s updates. This year? We barely talked about algorithms. Instead, more than 500 marketers gathered and listened raptly as every conversation circled back…
OpenAI’s Sam Altman Raises Possibility Of Ads On ChatGPT
OpenAI’s CEO Sam Altman sat for an interview where he explained that his vision for the future of ChatGPT is as a trusted assistant that’s user-aligned, saying that booking hotels…
Why AI Content All Sounds the Same & How SEO Pros Can Fix It
This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. If your AI-generated articles don’t rank but sound fine, you’re not alone. AI…
How Founders Are Turning LinkedIn Posts Into Larger Sales Deals
Build Influence, Drive Revenue, and Grow Faster Your voice is your most underused business asset. Founders who post at least 10 times a year on LinkedIn: Generate 33% more leads.…
Using Attribution Paths To Transform Your Google Ads Strategy
Let’s state a fact: Google Ads in 2025 runs on automation. From Smart Bidding and Responsive Search Ads to Performance Max and upcoming AI-driven campaign types, machine learning now determines…
Perplexity Bets $400M On Snapchat To Scale AI Search Adoption
Perplexity will pay Snap $400 million to integrate its AI answer engine into Snapchat’s chat interface, with rollout starting next year. Perplexity will pay Snap $400 million over one year…
Google Deprecates Practice Problem Structured Data In Search
Google will deprecate practice problem structured data in January and clarifies Dataset markup is only for Dataset Search. Book actions remain supported. Practice problem markup is being deprecated from Google…
Here’s an update on our efforts to simplify the search results page | Google Search Central Blog | Google for Developers
Wednesday, November 5, 2025 We’re constantly working to simplify the search results page, so that it’s quick and easy to find the information and websites you’re looking for. As part…
YouTube Separates Organic & Paid Metrics In Channel Analytics
YouTube introduced separate filtering for organic and paid traffic metrics in YouTube Analytics, allowing you to distinguish between unpaid and promoted content performance. Channels can now filter views, engaged views,…
Solving The Web Effectiveness Stalemate
In many organizations, a quiet but costly stalemate exists between two powerful forces: the chief marketing officer (CMO) and the chief technology officer (CTO). At the heart of this tension…
How To Understand AI Mode Rankings
A simplified explanation of how Google ranks content is that it is based on understanding search queries and web pages, plus a number of external ranking signals. With AI Mode,…
Kinsta Managed WordPress Host Won’t Charge For Bot Traffic
WordPress managed web hosting company Kinsta announced that it is changing how it bills its customers by not charging users for bandwidth related to unwanted bot and scraper traffic. Daniel…
Google AI Mode Starts Rolling Out Agentic Booking In Labs
Google is starting to roll out agentic capabilities in AI Mode as a Search Labs experiment. This update enables AI Mode to find and book restaurant reservations, event tickets, and…
Advanced Strategies For Smarter Bidding, Budgets & Audiences
The holiday this year brings more competition than ever, but the shopper journey is also shifting. Consumers begin research weeks earlier, often starting in October, and rely on conversational AI…
LLM Traffic Is Shrinking
LLM referral traffic has been growing +65% year-to-date. But we should assume 0 in the future. LLM Referral Traffic Is Shrinking LLM referral traffic in B2B grew +65.1% since January…
Which Countries Have the Most AI Overviews? 108 Million Queries Analyzed
Get the week’s best marketing content We analyzed our Brand Radar database of 108 million AI Overview queries to see which countries have the most AI Overviews present in Google…
Ahrefs Data Shows Brand Mentions Boost AI Search Rankings
The latest Ahrefs podcast shares data showing that brand mentions on third-party websites help improve visibility across AI search surfaces. What they found is that brand mentions correlate strongly with…
4 Systems To Operationalize Thought Leadership
In my last article, we covered strategies that turn a founder’s voice into a pipeline driver. The most common follow-up question I get then is about how to do it…
Apple To Lean On Google Gemini For Siri Overhaul
Apple is reportedly paying Google to build a custom Gemini AI model that will power a major Siri upgrade targeted for spring 2026, according to Bloomberg’s Mark Gurman. The custom…
GEO Platform Shutdown Sparks Industry Debate Over AI Search
Benjamin Houy shut down Lorelight, a generative engine optimization (GEO) platform designed to track brand visibility in ChatGPT, Claude, and Perplexity, after concluding most brands don’t need a specialized tool…
Can You Use AI To Write For YMYL Sites? (Read The Evidence Before You Do)
Your Money or Your Life (YMYL) covers topics that affect people’s health, financial stability, safety, or general welfare, and rightly so Google applies measurably stricter algorithmic standards to these topics.…
Google Discusses Digital PR Impact On AI Recommendations
Google’s VP of Product for Google Search confirmed that PR activities may be helpful for ranking better in certain contexts and offered an explanation of how AI search works and…