Google took the unusual step of issuing a response to news reports that AI search engines and chatbots were causing a decline in traditional search engine use, directly contradicting testimony…

Apple is reportedly planning to redesign Safari to focus on AI search engines. According to recent testimony in the Google antitrust case, this comes as the company prepares for possible…

ChatGPT leads the AI search race with an 80.1% market share, according to fresh data from Similarweb. Over the last six months, OpenAI’s tool has maintained a strong lead despite…

Organizations adopting schema markup at scale often see a boost in non-branded search queries, signaling broader topic authority and improved discoverability. It has also become a powerful answer to a…

Sometimes, SEO success isn’t about technical factors, content, or backlinks – or even about adapting to the changes prompted by AI. Many times, companies unknowingly have their SEO investments or…

This week’s question tackles the potential SEO fallouts when implementing faceted navigation: “How can ecommerce sites implement SEO-friendly faceted navigation without hurting crawl efficiency or creating index bloat?” Faceted navigation…

Google Ads has announced a major update to Search campaigns. The new AI Max campaign setting will roll out globally in beta starting later this month. Per Google’s announcement, advertisers…

A WordPress bug is causing WooCommerce sites to display a fatal error, crashing ecommerce sites. The problem originates from a single line of code. A workaround has been created. The…

Last week, in Part 1 (find it here), we examined whether Google’s AI Overviews are actually changing how people use Search. The data revealed that while users visit Google more…

New data shows Google keeps users on its site longer. Visitors now make 10 clicks on Google’s site before leaving for another website. This finding comes from a 13-month study…

A major update to Google’s Search Quality Raters Guidelines (QRG) clarifies and expands on multiple forms of deception that Google wants its quality raters to identify. This change continues the…

Google’s Search Liaison explained limitations in Google’s ability to return web pages from a prior date, also noting that date-based advanced search operators are still in beta. He provided one…

Google Ads dominates the global PPC market with advertising revenue surpassing $265 billion in 2024. Paid search is self-serving and fast to deploy. But as simple as it appears, the…

The reality of working in B2B today is that tried-and-tested tactics are no longer as effective for engaging buyers. Buyers are independent, defensive, and prefer independent research before reaching out…

If you’re still measuring your PPC success based on click-through rate and impressions alone, you’re about to be left behind. The role of paid media has changed – and not…

In an interview with Kenichi Suzuki from Faber Company Inc., Google Developer Advocate Martin Splitt recently shared key information about JavaScript rendering, server-side vs. client-side rendering, and structured data. The…

Yelp’s antitrust case against Google just survived a critical test. While a judge tossed several claims, she allowed Yelp’s core challenge – focused on Google’s alleged monopoly in local search…

Reddit’s first-quarter 2025 earnings report shows strong growth in traffic and user engagement, particularly among logged-out users. Although the announcement and shareholder letter did not mention search engines or the…

Todd Friesen, one of the most experienced digital marketers in our industry, recently posted on LinkedIn that the core fundamentals that apply to traditional search engines work exactly the same…

Chief marketing officers should evaluate and synthesize success stories to learn from past marketing efforts, identify repeatable strategies, and demonstrate the return on investment (ROI) of their work to stakeholders.…

Google announced via their Search Off the Record podcast that they are launching a multi-day conference series to enable in-depth workshops on SEO topics that matter. The series is launching…

BrightEdge Generative Parser™ detected an expansion of AI Overviews beginning April 25th, covering a larger quantity of entertainment and travel search queries, with noteworthy growth in insurance, B2B technology and…

A study found that 33% of Google users continued to use Bing after trying it for two weeks. This challenges the prevailing notion about search engine preferences and Google’s market…

Google announced plans to revamp Lighthouse’s performance audits. The new version will match the recently launched insights in Chrome DevTools’ Performance panel. This shift will alter how performance data is…

Google has removed the waitlist for AI Mode in Search. This Gemini-powered search tool is now available to all US users. The update introduces new features, including visual cards for…

In this week’s Ask An SEO, Chandrika asks: “What are the important points to consider when doing keyword research for SEO using Google Keyword Planner? Should we focus on keywords…

The SEO Charity podcast recently discussed a different way to think about EEAT that focuses on activities that leads to external signals that Google may associate with the underlying concepts…

As AI continues to reshape search, marketers and SEOs are facing a new set of challenges and opportunities. From the rise of AI Overviews to shifting SERP priorities, it’s more…

Last week, WordPress declared a “jubilee” and is unblocking all community members who were previously blocked. The official WordPress X (formerly Twitter) account posted a reminder that the unblocking is…