Learn How to Track What Really Matters in AI Search Tools like ChatGPT, Perplexity, and Google’s AI Mode no longer deliver ranked results; they deliver answers. So what happens when…

In this edition of Ask An SEO, we address a familiar challenge for marketers: How do you keep stakeholders from abandoning SEO when algorithm updates cause traffic drops? This is…

The footprint of large language models keeps expanding. You see it in productivity suites, CRM, ERP, and now in the browser itself. When the browser thinks and acts, the surface…

Researchers from Anthropic investigated Claude 3.5 Haiku’s ability to decide when to break a line of text within a fixed width, a task that requires the model to track its…

Google used its Q3 earnings call to argue that AI features are expanding search usage rather than cannibalizing it. CEO Sundar Pichai described an “expansionary moment for Search,” adding that…

Capture Links, Mentions, and Citations That Make a Difference Backlinks alone no longer move the authority needle. Brand mentions are just as critical for visibility, recognition, and long-term SEO success.…

Google Chrome will enable “Always Use Secure Connections” by default with the release of Chrome 154 in October 2026, the company announced. The change means Chrome will ask for user…

Pomelli, a Google Labs & DeepMind AI experiment, builds a “Business DNA” from your site and generates editable branded campaign assets for small businesses. Pomelli scans your website to create…

This is all based on the Google leak and tallies up with my experience of content that does well in Discover over time. I have pulled out what I think…

When Google introduced the transformer architecture in its 2017 paper “Attention Is All You Need,” few realized how much it would help transform digital work. Transformer architecture laid the foundations…

Local SEO includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area. Search engines and large language models (LLMs) like Google…

Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over “link juice” and PageRank flow as far as internal links are concerned? In 2025,…

A new IAB and Talk Shoppe study finds AI is accelerating discovery and comparisons, but it’s not the last stop. Here are the key points before we get into the…

This post was sponsored by IQRush. The opinions expressed in this article are the sponsor’s own. Your traditional SEO is winning. Your AI visibility is failing. Here’s how to fix…

What does it say about the economics of content when the most visible site on the web loses significant traffic? A status report by Wikipedia shows a significant decline in…

Microsoft and OpenAI signed a deal extending Microsoft’s rights to OpenAI models through 2032, confirming a 27% stake worth $135B The OpenAI and Microsoft relationship is now locked in long…

This week’s Ask An SEO asks a classic content conundrum: “Are content refreshes still an effective tactic, or is it better to create new pages altogether?” Yes, content refreshes are…

Google’s John Mueller answered a question about canonicals, expressing his opinion that “hope” shouldn’t be a part of your SEO strategy with regard to canonicals. The implication is that hoping…

The web – and the way in which humans interact with it – has definitely changed since the early days of SEO and the emergence of search engines in the…

OpenAI is telling companies that “relationship building” with AI has limits. Emotional dependence on ChatGPT is considered a safety risk, with new guardrails in place. OpenAI says it has added…

YouTube launched Ask Studio, an AI assistant built into YouTube Studio that analyzes channel data to provide insights and content suggestions. The tool appears as a chat interface accessed through…

Google announced Query groups in Search Console Insights. The AI feature clusters similar search queries, surfaces trends, and shows which topics drive clicks. Query groups uses AI to cluster similar…

SEO plays a role in Automattic’s counterclaim against WP Engine. The legal document mentions search engine optimization six times and SEO once as part of counterclaims asserting that WP Engine…

When it comes to Black Friday and Cyber Monday, the winners aren’t just the brands that rack up sales; they’re the ones that capture attention, drive conversation, and leave a…

A new research paper from Google DeepMind proposes a new AI search ranking algorithm called BlockRank that works so well it puts advanced semantic search ranking within reach of individuals…

Reddit sued Perplexity and three data-scraping firms in New York federal court, alleging the companies bypassed access controls to obtain Reddit content at scale, including by scraping Google search results.…

This post was sponsored by Campaign Monitor. The opinions expressed in this article are the sponsor’s own. Does it seem like fewer emails are getting delivered? Are bounce rates and…

Before you get started, it’s important to heed this warning: There is math ahead! If doing math and learning equations makes your head swim, or makes you want to sit…

OPenAI announced that it is upgrading all ChatGPT accounts to be eligible for the project sharing feature, which enables users to share a ChatGPT project with others who can then…