Search Engine Journal often mentions the value of a “content refresh,” particularly regarding SEO. The concept is that rather than let an old piece of content die out, you can…

Right now, someone is doing a Google search to find a new product, service, or solution to their problem, something that your business is uniquely qualified to provide. Will they…

LinkedIn has pleasantly surprised its users by steadily rolling out new features in recent years. In April 2022, they publicly released the ability to build retargeting audiences based on individuals…

When I was a kid, my favorite mysteries were the Sherlock Holmes novels by Sir Arthur Conan Doyle. They all had their great quotes, but one of my favorites was…

SEO (short for search engine optimization) is the practice of tweaking your website so that it ranks higher on search engines like Google. If your site isn’t ranking as high…

By now, you may already know that GA4 operates across platforms, uses an event-based data model to deliver user-centric measurement, and does not rely exclusively on cookies. And you recognize…

Google confirms a broad core algorithm update, called the May 2022 core update, is rolling out today. Today, we’re releasing a broad core update, as we do several times per…

Imagine you wake up at 8 a.m. bright-eyed and bushy-tailed, slurp down your first caffeine boost for the day, and sit down to do some cold but needed backlink outreach.…

Social media continues to be an essential way for businesses to connect with their customers. With the constant evolution to stay relevant, Instagram Reels emerged to compete with the popularity…

Every marketer will tell you – creating high-quality content is no easy feat and getting page views, shares, and conversions is even harder. But useful, engaging, and easy-to-find content is…

Thankfully, there are plenty of steps you can take to protect your WordPress website. Start With These Easy Security Basics When setting up your WordPress site security, there are some…

A LinkedIn study of InMail, the website’s premium messaging feature, aims to discover which types of messages get the best results. The study analyzed tens of millions of InMails sent…

WordPress 6.0, named ‘Arturo,’ is launched and ready to go. This update introduces nearly 1,000 updates and enhancements that make WordPress more intuitive to use for both developers and end…

Google Marketing Live kicked off today with a keynote address, which included the announcement of 16 changes and additions to Google Ads. The keynote primarily focused on improvements to video…

The SEO industry will be forever changed with the loss of Bill Slawski, owner of SEO By The Sea, Director of Search at Go Fish Digital, educator, mentor, and friend.…

For the most part, bots and spiders are relatively harmless. You want Google’s bot, for example, to crawl and index your website. However, bots and spiders can sometimes be a…

One of Twitter’s best features is also the most difficult to find. Twitter’s advanced search is, ironically enough, not easy to locate. Many people are surprised to learn it even…

Worried about your local business’s online reputation? Are the reviews you receive truly helpful or harmful? Would you like to reach five stars by being able to detect and meet…

This post was sponsored by puntorojo. The opinions expressed in this article are the sponsor’s own. Ready to upgrade your SEO knowledge at the largest, multilingual SEO event in 2022?…

Working in digital marketing, stress is inevitable. It’s part of the job description. You can’t be effective without pushing your personal limits from time to time. But, if you’re always…

Remember the good old days when SEO professionals tried to bamboozle search engines with the “keywords” metatag? It might be happening again through schema stuffing. This time, though, it could…

If you’re at a mid-level agency moving into the enterprise-client space – whether gradually or at warp speed – you have probably realized that you’ll need as many automated workflow…

We all know how important it is to deliver the right message at the right time, to the right customer. When Google introduced Video Ads, this was a way to…

There are plenty of business owners and digital marketing generalists who can handle the everyday management of their own SEO. Even at the enterprise level, you may have web developers,…

Social media is a pillar of many people’s daily lives. The Digital 2022 April Global Statshot Report found that there are 4.65 billion social media users on the planet. That’s…

There is a new data revolution happening, and it’s sweeping across the industry so quickly that many SEO and digital marketers are struggling to make sense of the insights and…

Podcast intros are an important quality of a successful podcast. The right intro sets the podcast on a path to success. These seven tips will help your podcast build an…

SEJ is thrilled to announce that Amanda Zantal-Wiener is our Editor-In-Chief! This is a newly created role focused heavily on leadership and strategy. Amanda will be overseeing the entire editorial…

Google News has been around for two decades. And now more than ever, the internet is many people’s primary news source. Gone are the days of buying a newspaper in…