Google Launches Audio Overviews In Search Labs Test
Google has launched Audio Overviews, a new test feature in Search Labs. It creates audio summaries of search results using Google’s latest Gemini AI models. How Audio Overviews Work Audio…
How To Plan Your Content (With Template)
Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. From BlueSky to TikTok, LinkedIn to Patreon,…
Google Search Team Explains The “It Depends” Response
Google’s Search Relations team has explained why their SEO advice often sounds vague or comes with conditions, such as “it depends.” In a recent Search Off the Record podcast, team…
How To Build AI Tools To Automate Your SEO Workflows [MozCon 2025 Speaker Series]
Marketers are under pressure to do more with less, but building your own tools isn’t as out of reach as it seems. When I started out, I didn’t want to…
Google CEO Sundar Pichai Discusses Fate Of The Human-Created Web
Google’s CEO, Sundar Pichai, responded to concerns about the impact of recent changes in Search and was repeatedly asked to clarify his position on the web ecosystem and how it…
Google Retires 7 Structured Data Features To Streamline Search Results
Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected. Google is removing seven structured data features from search results.…
Google Outage Disrupts Lens, Discover, & Voice Search Results
Google has confirmed an ongoing disruption that is preventing some results from appearing in Google Lens, Discover, and Voice Search. According to the company’s Search Status Dashboard, the incident began…
What’s The Value Of Regular PPC Audits & How To Do Them Well
Regular audits are one of the foundational workflows in any paid media strategy. Whether you’re investigating account anomalies, evaluating growth opportunities, or preparing to transition strategies or vendors, audits are…
The Truth About LLM Hallucinations With Barry Adams
The launch of ChatGPT blew apart the search industry, and the last few years have seen more and more AI integration into search engine results pages. In an attempt to…
How To Use AI To Save Time On Hosting Maintenance
This post was sponsored by Cloudways. The opinions expressed in this article are the sponsor’s own. Have you ever woken up to a 3 AM client website panic? Did your…
Google Removes Robots.txt Guidance For Blocking Auto-Translated Pages
Google removes robots.txt guidance for blocking auto-translated pages. This change aligns Google’s technical documents with its spam policies. Google removed guidance advising websites to block auto-translated pages via robots.txt. …
Is Google About To Bury Your Website?
The new AI Mode is rewriting the rules of search. Are you ready? Google’s AI-generated answers are starting to dominate the SERPs, pushing traditional results further down the page. If…
Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid
Global advertising expenditure has surpassed the $1 trillion mark for the first time. Digital advertising continues to dominate this growth, with digital channels encompassing search and social media forecast to…
First Thoughts & Survival Strategies
The new AI Mode tab in Google’s results, currently only active in the U.S., enables users to get an AI-generated answer to their query. You can ask a detailed question…
Why’s GA4 Reporting Higher Traffic Than GSC?
Today’s question centers on the differences in Google Analytics 4 and Google Search Console measurement: “I’m reaching out for help with a puzzling issue in Google Analytics 4 (GA4). We’ve…
Brand and SEO Sitting on a Tree: K-I-S-S-I-N-G [Mozcon 2025 Speaker Series]
I’m sharing a framework to help you align your brand and SEO, ensuring your presence is consistent and ready for how search works today and where it’s heading. Here’s what…
Google Offers Voluntary Buyouts To Core U.S. Teams Amid AI Push
Google is offering voluntary buyouts to employees across several of its core U.S.-based teams, including Search, Ads, engineering, marketing, and research. The offer provides eligible employees with at least 14…
YouTube Begins Showing Posts In The Shorts Feed
YouTube has announced that Posts will now appear in the Shorts feed. This change allows users to see and interact with Posts while watching short videos. How the Feature Works…
Google Shows Why Rankings Collapsed After Domain Migration
Google’s John Mueller used a clever technique to show the publisher of an educational site how to diagnose their search performance issues, which were apparently triggered by a domain migration…
Google Launches Loyalty Program Structured Data Support
Google now supports structured data that allows businesses to show loyalty program benefits in search results. Businesses can use two new types of structured data. One type defines the loyalty…
3 Examples Of Product-Led SEO
Last week, I sent out an update on my marketplace SEO issue, and it would be a complete miss if I didn’t do the same for the topic of product-led…
Google Responds To Site That Lost Ranks After Googlebot DDoS Crawl
Google’s John Mueller answered a question about a site that received millions of Googlebot requests for pages that don’t exist, with one non-existent URL receiving over two million hits, essentially…
Google’s Local Job Type Algorithm Detailed In Research Paper
Google published a research paper describing how it extracts “services offered” information from local business sites to add it to business profiles in Google Maps and Search. The algorithm describes…
How AI Detects Customer Hesitation (And Converts It Into Sales)
Yesterday, I had hiking boots in my cart. Size selected, reviews read, I was even picturing myself on the trail. Then I hesitated. “Will these pinch my wide feet?” Three…
What Are Good Google Ads Benchmarks In 2025? [STUDY]
Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as: “Is this a good CTR?” “Why is our…
WordPress Co-Founder Mullenweg’s Reaction To FAIR Project
The Linux Foundation recently announced the FAIR Package Manager project, an open-source, distributed WordPress plugin and theme repository that decentralizes control of the repository. A distributed theme and plugin repository…
WordPress Co-Founder Mullenweg’s Reaction To FAIR Project
The Linux Foundation recently announced the FAIR Package Manager project, an open-source, distributed WordPress plugin and theme repository that decentralizes control of the repository. A distributed theme and plugin repository…
How to Communicate Site Migration to Clients
So, once you realize there is some migration going on, here are some questions to ask. So first, a timeline. When is the launch date? That’s the most important thing.…
WordPress Plugin Platform Offers Proactive Security Scanning
WordPress security company Patchstack announced a new security tier called managed Vulnerability Disclosure Program platform (mVDP), which offers both human and advanced AI plugin reviews to help plugin developers keep…
Google’s Update To Recipe Structured Data Confirms A Ranking Criteria
Google updated the Recipe Schema.org structured data documentation to reflect more precise guidance on what the image structured data property affects and where to find additional information about ranking recipe…