SEO news from around the world
Someone asked if showing different content to logged-out users than to logged-in users and to Google via structured data is okay. John’s answer was unequivocal. This is the question that…
This post was sponsored by GatherUp. The opinions expressed in this article are the sponsor’s own. If your business has a great local, word-of-mouth reputation but very few online reviews,…
Unlike previous updates where we might see evidence of some degree of reversal afterward, HC stands out as one factor that shows no mercy. In short, there are no easy…
Google has rolled out a new comparison feature in Search Console, letting you analyze hourly performance data against two baselines: the previous 24 hours and the same day one week…
Cloudflare released their 2025 Q2 DDoS Threat Report, which names the top ten sources of DDoS attacks and cites businesses targeting competitors as the largest source of DDoS attacks, according…
Wix adds support for Generative Engine Optimization (GEO) with new AI visibility tool called The AI Visibility Overview, available to users with a Wix Business Manager account in English, with…
Google is rolling out two enhancements to AI Mode in Labs: Gemini 2.5 Pro and Deep Search. These capabilities are exclusive to users subscribed to Google’s AI Pro and AI…
Google has introduced a new AI-powered calling feature in Search that contacts local businesses on a user’s behalf to gather pricing and availability details. The feature, rolling out to all…
Budget increase, performance drops, budget decrease. Almost every marketer knows that short-sighted game, where decisions are made on a daily basis and campaign performance fluctuates to extremes, without a clear…
Google Search Console Core Web Vitals (CWV) reporting for mobile is experiencing a dip that is confirmed to be related to the Chrome User Experience Report (CrUX). Search Console CWV…
WordPress released a maintenance update that contains twenty changes to the core and fixes fifteen issues in the Gutenberg block editor. WordPress also announced that it is dropping security support…
Wordfence published an advisory on the WordPress Malcure Malware Scanner plugin, which was discovered to have a vulnerability rated at a severity level of 8.1. At the time of publishing,…
Anthropic announced a new Financial Analysis Solution powered by its Claude 4 and Claude Code models. This is Anthropic’s first foray into a major vertical-focused platform, signaling a shift toward…
Over the past few months, I’ve deeply analyzed how Google’s AI Overviews handle long-tail queries, dug into what makes brands visible in large language models (LLMs), and worked with brands…
Google has added a new metadata field to the Search Analytics API, making it easier for developers and SEO professionals to identify when they’re working with incomplete or still-processing data.…
This week’s Ask An SEO question is from someone who would like to know why their content is no longer “good” or “helpful.” The person is curious why they no…
Google’s John Mueller and Martin Splitt discussed the question of whether AI will replace the need for SEO. Mueller expressed a common-sense opinion about the reality of the web ecosystem…
WordPress security company Patchstack published an advisory about a serious vulnerability in Gravity Forms caused by a supply chain attack. Gravity Forms responded immediately and released an update to fix…
Meta announced that it will implement stronger measures against accounts sharing “unoriginal” content on Facebook. This marks the second major platform policy update in days following YouTube’s similar announcement about…
Google published details of a new kind of AI based on graphs called a Graph Foundation Model (GFM) that generalizes to previously unseen graphs and delivers a three to forty…
A new report from Adobe states that 77% of Americans who use ChatGPT treat it as a search engine. Among those surveyed, nearly one in four prefer ChatGPT over Google…
When Performance Max launched in 2021, many advertisers weren’t sure what to expect. It promised access to all of Google’s inventory in a single paid search campaign, but gave us…
The AI search revolution has arrived with fanfare, transforming how users discover information across platforms like ChatGPT, Perplexity, and Google’s AI Overviews. Yet, beneath the headlines lies a counterintuitive reality…
Google’s John Mueller and Martin Splitt discussed the problem of how to approach content for achieving business goals, the wisdom of setting expectations, and observed that it may not matter…
Google has updated its structured data documentation to clarify how merchants should implement markup for return policies and loyalty programs. The updates aim to reduce confusion and ensure compatibility with…
Google’s Search Off The Record podcast discussed when a business should hire an SEO consultant and what metrics of success should look like. They also talked about a red flag…
According to Garrett, AI Overviews for local search are “still garbage,” and not much has changed since 2024. The same core concepts reign supreme in Local SEO: proximity, relevance, and…
Filing link disavows is generally a futile way to deal with spammy links, but they are useful for dealing with unnatural links an SEO or a publisher is responsible for…
Return on ad spend (ROAS) is a common metric or key performance indicator for paid search campaigns. PPC managers and digital marketing executives have been using it for a long…
Google’s martin Splitt and John Mueller discussed how long it takes for SEO to have an effect. Google’s John Mueller explained that there are different levels of optimization and that…