Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But…

An SEO shared on social media that his SEO tests proved that not using a meta description resulted in a lift in traffic. Coincidentally, another well-known SEO published an article…

No ranking data. No impression data. So, how do you measure success when AI-generated answers appear and disappear, prompt by prompt? With these significant changes to how we optimize for…

Something important is happening in Google Search. If you’ve looked at your website data in Google Search Console, you may have noticed something odd. Your pages are showing up more…

WordPress is the most popular content management system in the world, arguably because of its ability to become virtually any kind of website users want it to be. This flexibility…

Cloudflare’s new “pay per crawl” initiative has sparked a debate among SEO professionals and digital marketers. The company has introduced a default AI crawler-blocking system alongside new monetization options for…

YouTube is updating its monetization policies to target mass-produced and repetitious content. Here’s you need to know. YouTube is updating monetization policies to target inauthentic content. This change…

As emerging technologies, particularly AI, reshape B2B marketing strategies, many organizations are shifting resources toward digital transformation to remain competitive. However, sidelining traditional marketing tactics to prioritize innovation can be…

Is your SEO strategy ready for Google’s new AI Mode? Is your 2025 SERP strategy in danger? What’s changed between traditional search mode and AI mode? Will Google’s New AI…

YouTube is rolling out a new audience analytics feature that replaces the “returning viewers” metric with more detailed viewer categories. The update introduces three viewer types: new, casual, and regular.…

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience…

A discussion on LinkedIn about LLM visibility and the tools for tracking it explored how SEOs are approaching optimization for LLM-based search. The answers provided suggest that tools for LLM-focused…

A new study analyzing 10,000 keywords reveals that Google’s AI Mode delivers inconsistent results. The research also shows minimal overlap between AI Mode sources and traditional organic search rankings. Published…

Google Search Advocate John Mueller says core updates rely on longer-term patterns rather than recent site changes or link spam attacks. The comment was made during a public discussion on…

Today’s Memo is a full refresh of one of the most important frameworks I use with clients – and one I’ve updated heavily based on how AI is reshaping search…

This week’s Ask an SEO question comes from an ecommerce site owner who’s experiencing a common frustration: “Our ecommerce site has decent traffic but poor conversion rates. What data points…

Google long ago filed a patent for ranking search results by trust. The groundbreaking idea behind the patent is that user behavior can be used as a starting point for…

The last few years have fundamentally transformed how businesses and consumers discover, evaluate, and engage with brands. What began as a digital acceleration in 2020-2021 has evolved into an AI-driven…

Google has rolled out a new version of Search Console Insights, now integrated directly into the main Search Console interface. This update ends the standalone beta experience. The new report…

A recent discussion on Google’s Search Off the Record podcast challenges long-held assumptions about technical SEO, revealing that most top-ranking websites don’t use valid HTML. Despite these imperfections, they continue…

German data protection official Meike Kamp has filed a formal request that Apple and Google remove the DeepSeek app from their respective app stores for the illegal transfer of users’…

Google confirms the June 2025 core update is now rolling out and may take up to three weeks to complete. Google’s June 2025 core update began rolling out on June…

Video is dominating online across PPC ads and social media channels. Unfortunately, many advertisers still repurpose social videos for paid campaigns. What works organically on TikTok or Instagram often falls…

Paid media offers one of the fastest ways to promote a business event and get the right people to take action. Event campaigns are not just regular ads with a…

Google announced a new multi-vector retrieval algorithm called MUVERA that speeds up retrieval and ranking, and improves accuracy. The algorithm can be used for search, recommender systems (like YouTube), and…

YouTube is rolling out two AI-driven features designed to enhance content discovery and deepen user engagement. The experimental tools include an AI-powered search results carousel for Premium users and a…

The travel and tourism industry thrives on inspiration, discovery, and experience. While increasingly being challenged by social media and friend & family referrals, the first point of discovery for many…

Google is testing a new feature that allows you to customize the Top Stories section in search results by selecting preferred news sources. Currently available through Search Labs in the…