128 Top SEO Tools That Are 100% Free
Software makes the SEO world go round. From analyzing your website data to performing research, effective SEO relies on a series of tools to assist humans in decision-making. Paid subscription…
Google’s Search Engine Market Share Drops As Competitors’ Grows
According to data from GS Statcounter, Google’s search engine market share has fallen to 86.99%, the lowest point since the firm began tracking search engine share in 2009. The drop…
128 Top SEO Tools That Are 100% Free
Software makes the SEO world go round. From analyzing your website data to performing research, effective SEO relies on a series of tools to assist humans in decision-making. Paid subscription…
New Anthropic Claude Team Plan Versus ChatGPT Team
Anthropic announced a new Team plan that gives businesses the opportunity to access more powerful features with increased management and security controls that make it a strong option for companies…
Wix Proposals Tool Helps Businesses Win More Clients
Wix announced a new a feature that allows businesses to create business proposals and manage payments, streamlining the process of converting prospects into clients and setting up payments. Proposals Powered…
Charting The Growing Disconnect Between Google And SEOs
SEO Twitter reacted strongly when I shared Sundar Pichai’s statements about Search Generative Experience (SGE) from Alphabet’s Q1 earnings call (bolding mine): “Based on our testing, we are encouraged that…
[PPC] Automation & AI: What Humans Should Be Doing For Success
Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too, will your strategy. In the current state of paid,…
How To Drive Pipeline With A Silo-Free Strategy
When it comes to B2B strategy, a holistic approach is the only approach. Revenue organizations usually operate with siloed teams, and often expect a one-size-fits-all solution (usually buying clicks with…
AI-Powered Gap Analysis: 5 Ways to Find What’s Missing at Every Stage in the Buyer Journey
Why do visitors who start on service pages convert into leads? Because they have commercial intent. Every SEO learned this on day one of keyword research class. But let’s ask…
15 Reasons Why Your Business Absolutely Needs SEO
The need for quality SEO keeps increasing. Brands that execute an organic strategy the right way are standing out early and often – and it’s more important now than ever,…
10 Most Important Meta Tags You Need To Know For SEO
HTML meta tags have been called one of the most important aspects of SEO for quite a long time. And you know what? This is still true. You may (and…
How Brands Can Have Successful Agency Relationships
Welcome to the first of a two-part (and possibly more in the future) article series. I hope you gain some valuable insights for your brand or organization. I’m writing these…
What To Know About Medium-Level WordPress Vulnerabilities
The majority of WordPress vulnerabilities, about 67% of them discovered in 2023, are rated as medium level. Because of they’re the most common, it makes sense to understand what they…
Expert Insights for Google Shopping Ads Success
If you’re an ecommerce brand or retailer, then promoting your products through Google Shopping Ads is likely a large part of your performance marketing strategy. But in today’s competitive market,…
Google Ads To Automatically Pause Low-Activity Keywords
Google is emailing advertisers to notify them it will soon begin automatically pausing low-activity keywords. According to the email, positive keywords in search ad campaigns will be considered low-activity if…
OpenAI To Show Content & Links In Response To Queries
OpenAI content deal will enhance ChatGPT with the ability to show real-time content with links in response to queries. OpenAI quietly took steps to gaining more search engine type functionality…
Google Unveils 4 Updates At NewFronts 2024 (YouTube Fails To Share Any)
Google unveiled four Display & Video 360 updates during IAB NewFronts 2024 on Monday morning, while the YouTube evening reception failed to make any news during their Monday evening event.…
Carving a Career in SEO — How NOT to Get Taken for a Ride
Decide on the type of agency Before moving to an agency, research it well. Decide whether to work in a small, large, or multinational company. The benefits from the large…
How Small Businesses Can Use AI To Create And Measure Ads [Interview With Ex-Googler Logan Welbaum]
Appeasing the advertising algorithms on social media and Google has always been a mix of art and science – but there are plenty of rewards, not only in terms of…
Google’s Gary Illyes On AI, Site Migrations, & “SEO Is Dead” Claims
Following the recent SERPConf event, Google Search Analyst Gary Illyes shared insights that provided a glimpse into the latest trends and challenges in the SEO world. His LinkedIn post touches…
Google’s John Mueller On Website Recovery After Core Updates
John Mueller, a Google Search Advocate, provided guidance this week regarding the path forward for websites impacted by recent search algorithm updates. The discussion started on X (formerly Twitter) by…
Google News Deletes Manual Submission Option
Google removed their documentation on manually adding publications for review to be included Google News. An announcement via new documentation advises that publishers can no longer manually add their sites…
Google Ads Performance Max Updates For Full-Funnel Optimization
Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets better. 🆕…
Steps for Better Local Business Client Meetings
Download a PDF version of the above checklist for your office or to share with employees to ensure you’re having your best and most productive client meetings. Detailed key to…
5 Things To Consider Before A Site Migration
One of the scariest SEO tasks is a site migration because the stakes are so high and the pitfalls at every step . Here are five tips that will help…
A Digital Retailer’s Guide To Smart Content Change Notifications
Crawlers. In the ever-evolving landscape of SEO, they’re a necessary evil. A critical component in ensuring that your content is discovered, indexed, and ranked by search engines. However, the traditional…
Studio By WordPress & Other Free Tools
WordPress announced the rollout of Studio by WordPress, a new local development tool that makes it easy for publishers to not just develop and update websites locally on their desktop…
Big Update To Google’s Ranking Drop Documentation
Google updated their guidance with five changes on how to debug ranking drops. The new version contains over 400 more words that address small and large ranking drops. There’s room…
22 Places You Should Be Sharing Your Content
Don’t treat your content passively. To get the most out of the resources you put into creating content, you have to share it. The right sharing strategy can boost your…
Google March 2024 Core Update Officially Completed A Week Ago
Google has officially completed its March 2024 Core Update, ending over a month of ranking volatility across the web. However, Google didn’t confirm the rollout’s conclusion on its data anomaly…