Harnessing Generative AI for SEO and Content Success – Whiteboard Friday
The last step is scrutinize. So this is the review period. What’s really exciting is there is a very near future where GPT is gonna be able to do this…
Google’s Plan For Ad Targeting Without Third-Party Cookies
As internet browsers phase out third-party cookies, online advertisers seek new ways to target ads to customers without relying on current tracking methods. Transitioning To “Era Of Prediction” Google laid…
A Conversation With Google’s Yury Pinsky on AI & the Future of SEO
Bard is our creative collaborator. It’s a place where you can come in and have a conversation with the large language model which really helps you to boost your productivity…
A Guide To Diagnosing SEO Traffic Drops
Today’s Ask an SEO question is a common one, both from SEO pros and from clients. I’m going to focus more on the first part: What causedi my traffic to…
Mullenweg Confirms Tumblr Failed But Not Closing
A leaked internal memo from Matt Mullenweg to the staff at Tumblr outlined plans to shift employees out of Tumblr to other teams in Automattic and run Tumblr on with…
OpenAI Seeks Open-Source, Private Datasets For Safe, Beneficial AGI
In its latest announcement, OpenAI introduced Data Partnerships, a collaborative effort aimed at enhancing the training of AI models, particularly as the world edges closer to achieving artificial general intelligence…
Custom GPTs Available For All ChatGPT Plus, Enterprise Subscribers
OpenAI has ushered in a new era of artificial intelligence by launching custom GPTs for ChatGPT+ subscribers. This latest development empowers users to personalize their AI experience, crafting ChatGPT to…
New Ways To Utilize ChatGPT For SEO & Marketing
Based on the title of this post, it should be no surprise which new feature introduced at OpenAI DevDay was my favorite: custom GPTs. Now that custom GPTs are available…
OpenAI Resolves Periodic ChatGPT, API Outages Caused By DDoS Attacks
OpenAI has resolved periodic outages, as detailed in the company’s latest incident report, which reflected an abnormal traffic pattern due to a DDoS attack earlier today. Screenshot from OpenAI, November…
Senate AI Insight Forum Considers Who’s Liable For AI Harm
The U.S. government Senate AI Insight Forum discussed solutions for AI safety, including how to identify who is at fault for harmful AI outcomes and how to impose liability for…
Google Claims Core Web Vitals Saved Over 10,000 Years In Load Times
According to an announcement by Google, optimizations related to Core Web Vitals (CWV) have saved Chrome users more than 10,000 years in page load time in 2023. CWV are a…
Google Rolls Out November 2023 Reviews Update
Google announced it’s rolling out the November 2023 reviews update starting today. This update marks a shift in how Google will handle review-based content from now on. According to Google’s…
Go (Golang): The Unsung Hero In The SEO’s Toolkit
Learn how Go compares to Python and JavaScript, and elevate your SEO automation and coding expertise with this guide. The post Go (Golang): The Unsung Hero In The SEO’s Toolkit…
WordPress 6.4.1 Maintenance Release Fixes Bugs In Version 6.4
WordPress released a maintenance release on Wednesday evening to fix problems discovered shortly after WordPress 6.4 was released to the public on Tuesday November 7th. Two of issues were somewhat…
Google’s Search Generative Experience (SGE) Expands To 120+ Countries
Google announced an expansion of generative AI in Google Search, bringing the technology to over 120 new countries and territories. Previously, the Search Generative Experience (SGE) feature was only available…
YouTube Tests Generative AI Conversations, Comment Summaries
YouTube is testing two experimental generative AI features designed to enhance user engagement. These experimental features, which are currently available to a select group of YouTube Premium members, integrate artificial…
Google Simplifies The Search Console Page Experience Report
Google has announced upcoming changes to Search Console, designed to help website owners holistically improve page experience. In a blog post, Google says the current page experience report will transition…
OpenAI’s ChatGPT And API Experience More Outages: Latest Updates
OpenAI’s ChatGPT and API services is experiencing more outages, as detailed in the company’s incident report. It affects the API, ChatGPT, Labs, and Playground as of 12:03 PM PST. Screenshot…
WordPress 6.4 Crashing Sites Using A Popular Page Builder
Many publishers and developers have been reporting that updating to WordPress 6.4 triggered a fatal error, bringing their websites down. A search for solutions began and within hours developers discovered…
The Location Landing Pages Salad Bar: Making Smart Local Business Content Choices in 2024
Q: What are the main goals of location/city landing pages? A: Location and city landing pages can best be thought of as a form of customer service. These pages have…
WordPress 6.4 Codenamed “Shirley” Released
WordPress 6.4, code named Shirley was released, featuring a new default theme with many incremental but important enhancements that taken together make WordPress an easier and more intuitive content management…
Meta Sets New Transparency Standards For Political Ads
Meta is instituting a groundbreaking policy to promote transparency in political and social issue advertising with regards to AI-altered or digitally manipulated content in ads for political and social causes.…
Microsoft Ads Announces New Bid Strategies For Audience Ads
Just in: Microsoft Ads added new bid strategies to its Microsoft Audience Network ads. While Microsoft has supported automated bidding strategies for its core campaign types, they’ve added two new…
Google’s John Mueller Gives Tips To Improve PageSpeed Insights Scores
A discussion on Reddit involving Google Search Advocate John Mueller offers guidance on optimizing website performance and highlights the challenges of improving scores on Google’s PageSpeed Insights (PSI) tool. In…
How to Generate Top-Shelf Content with Budget Constraints
Outsourcing tasks is an effective strategy for managing your workload when faced with budget and time constraints. Outsourcing frees up your time to focus on core tasks, brings in expertise…
New Google Search Feature Is A Shopping Portal
Google announced a new search feature for shopping deals that is powered by Google’s Shopping Graph, a dataset of the entire world’s shopping information plus numerous updates to Chrome that…
Google’s Holiday 100 Guide Reveals Top Trending Gift Searches
As the holiday shopping season kicks off, Google has released new data and tools offering valuable insights for search marketers looking to connect consumers with top gifts and deals. The…
Google Ads Rolls Out Generative AI Features To Performance Max
Google has launched new generative AI capabilities in its Performance Max advertising product. Currently rolling out in beta to all U.S. advertisers, the features will allow you to create and…
What It Is, Why It’s Impactful & How To Make It Work
You might have heard “agile budgeting” referenced during the keynotes at Google Marketing Live this year. I had several people ask me about what it means – and some were…
OpenAI DevDay Keynote With Sam Altman
Welcome to our live coverage of the OpenAI DevDay keynote, broadcasting directly from the vibrant heart of San Francisco. As the buzz of anticipation fills the air, we’re poised on…