5 Google Analytics Reports Every PPC Marketer Needs To Know
Like it or not, the Google Analytics 4 migration deadline has come and gone. For someone who’s used Google Universal Analytics for the past 10 years, dealing with this change…
Google Launches “SEO Made Easy” YouTube Series
Google has released the first video in a new YouTube series called “SEO Made Easy” to teach people how to improve their website’s performance in search results. In the inaugural…
Google Offers Publishers Control Over Bard, Vertex AI Access
Find out how to use Google-Extended to control Google’s Bard, Vertex AI generative APIs, and future AI model’s access to content. Google introduces Google-Extended, a new control for web publishers…
Mistral AI Launches Open-Source LLM, Mistral 7B
Mistral AI, a burgeoning startup in the AI sector, has set out on a mission to revolutionize generative artificial intelligence (AI) with its first large language model (LLM), Mistral 7B.…
Is It A Google Ranking Factor?
Google’s algorithms rely on a multitude of signals and systems for ranking, but is your Better Business Bureau (BBB) rating one of them? Google has denied it on at least…
Google Expands Search Generative Experience (SGE) To U.S. Teens
Google has announced plans to extend its new generative AI-based search feature, Search Generative Experience (SGE), to teenagers aged 13-17 in the United States. The move follows the successful launch…
Is Alt Text A Ranking Factor For Google Image Search?
Alt text is used to help computers read images. But can alt tags affect your organic search rankings? Read on to learn whether there is any connection between alt text…
Google Concludes Rollout Of September 2023 Helpful Content Update
Google has completed the September 2023 Helpful Content Update rollout, which began on September 14 and ended on September 28. Google says this update includes an improved classifier and brings…
How Quality Data Connects Search, Content, And AI Success
Data is the lifeblood of search. The remarkable evolution of AI and the introduction of generative AI has been built on data foundations. However, the success of any innovation, product,…
News & Editorial SEO Summit: Publishers’ Must-Attend Event
This post was sponsored by News and Editorial SEO Summit. The opinions expressed in this article are the sponsor’s own. When it comes to SEO, there is no universal solution…
How To Get Buy-In by Setting Strategic Content Marketing Goals
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Marketing teams are under more pressure than ever.…
Bing Integration, Celebrity Chatbots, + More
At its annual Connect conference, Meta unveiled new AI innovations coming to its family of apps and devices. Meta is rolling out an AI-powered assistant with Microsoft Bing integration, new…
Examples, Limitations, And Potential Risks
OpenAI has made waves in the tech world again with its latest innovation: GPT-4 with Vision, or GPT-4V. GPT-4 vision for writing code given a design: https://t.co/xJy9yFNvKG — Greg Brockman…
How To Automatically Boost User Experience Via AI & Phone Calls
Check out CallRail’s latest ebook to learn more about how analyzing phone calls can help: Tip 2: Use AI Call Data To Inform Your SEO Strategy & Maximize Your Potential…
How To Get The Most Out Of Max Conversion Value And tROAS Bidding
If you have goals such as sales revenue, lifetime value, or profit margins, you should consider using value-based bidding (VBB). Perhaps you’re unsure of how to get started or how…
Getty Images Launches ‘Commercially Safe’ AI Image Generator
Getty Images, the visual content giant, recently partnered with NVIDIA, a leader in computing technology, to introduce a groundbreaking service: Generative AI by Getty Images. This AI-driven image generation service…
Takeaways from an Irish Locksmith Listing Spam Scandal
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. “I did what people normally would do —…
Google Indexing Bard Conversations In Search Results
Google is coming under scrutiny after people discovered transcripts of conversations with its AI chatbot are being indexed in search results. While it’s unclear if this is an intentional change…
Amazon Bets Big On AI Startup Anthropic With $4 Billion Investment
Amazon announced it will invest up to $4 billion in Anthropic, an artificial intelligence (AI) startup focused on developing safe and reliable AI systems. The investment aims to strengthen collaboration…
Designing The Content Marketing Strategy Measurement
Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The…
10 Steps To Beat Competition & Rank Higher
Step 1. Gather Information About Your Own Website. Before you start analyzing others, let’s make sure you have enough info about yourself and your own site. You are going to…
ChatGPT Leaps Forward With New Voice & Image Capabilities
OpenAI has begun rolling out new voice and image features for its popular AI-powered chatbot, ChatGPT. These new capabilities allow you to have more natural conversations with ChatGPT by speaking…
The MozCon 2023 Video Bundle Is Here (Plus, Our 2022 Videos are FREE!)
This year’s MozCon was a journey into the future of our industry, set against the stunning backdrop of our brand new venue, Seattle Convention Center’s Summit building. Whether in-person or…
Google Launches Free & Paid Generative AI Training Courses
Google has introduced a range of training resources centered on generative AI. Two comprehensive learning paths are now available on Google Cloud Skills Boost. An “Introduction to Generative AI” path…
YouTube Unveils Suite of AI-Powered Tools For Video Creators
Late last week, YouTube unveiled a suite of AI-powered tools for video creators at an annual event that is aptly named “Made On YouTube.” The announcements include: AI Insights: Next…
Microsoft, Snap Partner To Serve Snapchat My AI Sponsored Links
Microsoft Advertising and Snap have announced a pivotal partnership that positions both tech giants at the vanguard of advertising innovation. Using Microsoft’s Chat Ads API, Snap aims to serve sponsored…
Unlocking Competitive Insights For SEO: A Step-by-Step Guide
Search engine optimization (SEO) is an inherently competitive activity. For every popular search term, there are countless websites vying for the top spot in Google’s rankings. And since the top…
How To Optimize App Install Campaigns
It’s now easier than ever to promote an app, thanks to Google App Install campaigns. This campaign type has both advantages and disadvantages when trying to promote a mobile app.…
Browse With Bing Returns To ChatGPT iPhone App With Links
After being temporarily pulled from ChatGPT on July 3, 2023, the Browse with Bing feature has reappeared in the latest update of the ChatGPT iPhone app. While it had difficulty…
DALL·E 3 Coming To ChatGPT, Bing, And Microsoft Designer
OpenAI recently shared details about DALL·E 3, the latest version of the text-to-image AI system, set to arrive this fall on ChatGPT Plus, ChatGPT Enterprise, Bing’s AI Image Creator, and…