PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After paid search campaigns are launched,…

At the Google I/O developer conference in May 2023, CEO Sundar Pichai announced the company’s upcoming artificial intelligence (AI) system, Gemini. The large language model (LLM) is being developed by…

It’s now easier than ever to promote an app, thanks to Google App Install campaigns. This campaign type has both advantages and disadvantages when trying to promote a mobile app.…

Google announced that they have completely removed the How-To Rich Results. The schema for it can still be used but there will be no benefit in the search results from…

The Google Tag is a reliable source to measure the entire customer journey. But, most marketers go running for the hills whenever “code” is mentioned. It can be challenging to…

In a groundbreaking gathering, top tech CEOs met with United States Senators and civil society leaders in Washington, D.C., for the AI Insight Forum. Senate Majority Leader Chuck Schumer described…

Google announced the September 2023 Helpful Content Update that is expected to finish rolling out in two weeks. The update appears to loosens up on machine generated content while warning…

Mark Zuckerberg, CEO of Meta, offered remarks to the closed door Senate AI Insight Forum that sought to encourage continued American leadership in developing AI as a safe path toward…

Our 3rd annual State Of SEO report is here, and we’re paying special attention to agency and in-house professionals – with a dedicated report for each: Both agency and in-house…

Joining a local accelerator program was an important factor in successfully securing grants for my community-based business. Joining this program was truly eye-opening. Accelerator programs have the purpose of helping…

Microsoft announced a new conversational question answering model that outperforms other methods, answering questions faster and accurately while using significantly less resources. What is proposed is a new way to…

Over the last 20 or so years, I’ve seen many “interesting” opinions on what to look for to find the best affiliate program where you can make money. Some people…

Content is essentially the heartbeat of an effective digital marketing strategy. It’s the fuel that ignites engagement and the key that unlocks success. But crafting compelling content is only half…

WhatsApp launched Channels in 150 countries with updated features including an enhanced directory, editing, forwarding, and reactions. WhatsApp Channels are now available in over 150 countries. New features include an…

Amazon has taken a significant step forward in simplifying the lives of its sellers by employing generative artificial intelligence (AI) to generate listing content. Initially spotted in August, Amazon showcased…

This article is an extract from the book “Content Marketing Strategy” by Robert Rose ©2023 and is reproduced and adapted with permission from Kogan Page Ltd. This article is the…

The keyword is both dying and thriving right now. They are instrumental in providing direction for our strategies. Additionally, they are a core component of how the most popular form…

Hugging Face recently introduced Falcon 180B, the largest open source Large Language Model that is said to perform as well as Google’s state of the art AI, Palm 2. And…

Snapchat, the multimedia messaging platform once known solely for its disappearing messages, has taken another significant leap in its technology offerings with the addition of screen sharing. The company has…

Social media giant TikTok is rolling out its retail ambitions in a big way with the full launch of TikTok Shop in the United States. With inspiring hashtags like #TikTokMadeMeBuyIt,…

Google has fixed a typo in their crawler documentation that inadvertently misidentified one of their crawlers. In general, this is a minor issue but it’s a major issue for SEOs…

Website migrations, specifically domain migrations, are often seen as one of the more complex parts of SEO. As SEO pros, we are tasked with mitigating as many risks and variables…

The HTTP Archive Core Web Vitals (CWV) report shows that the performance benchmarks of the top seven CMS have all improved in 2023. Of the top performers, one CMS in…

In a bid to understand the far-reaching implications of artificial intelligence (AI), Google announced the launch of the Digital Futures Project. The initiative is designed to amalgamate insights from diverse…

In a continued effort to assist advertisers with artificial intelligence (AI), Google announced its latest feature for video advertisers, creative guidance in Google Ads. The AI-powered feature, found inside the…

Google has updated the Shopping tab Listings report in Search Console, providing merchants with listing statuses and opportunities for growth. The latest additions to the Shopping tab, introduced last November,…

OpenAI’s Sam Altman sat for an interview and shared what’s next for ChatGPT, AGI and his thoughts about the enormity of changes AI will bring on a global level. OpenAI…