Generative AI Integration SERPs And PPC Advertisers
There’s a major shift underway in search engine results pages (SERPs), with generative AI being used by both Google and Microsoft to offer searchers a new way to find the…
Google Analytics Violates GDPR, Says Swedish Watchdog
The Swedish Authority for Privacy Protection (IMY) has cautioned companies against using Google Analytics due to surveillance risks posed by the U.S. government. The warning comes amid growing concerns over…
Twitter’s Google Rankings Plummet Following Actions By Elon Musk
According to multiple data analysis firms, Twitter is experiencing a significant decline in visibility on Google. Data from Sistrix shows that Twitter’s search visibility decreased by 32% in the United…
ChatGPT Disables ‘Browse With Bing’ Amid Legal Challenges
OpenAI, the AI company known for its chatbot ChatGPT, announced it’s temporarily turning off the ‘Browse with Bing’ feature due to content-related concerns. This feature was available to ChatGPT Plus…
How To Build A Future-Proofed SEO Strategy When AI Is Changing SEO
It’s been a little over six months since Open AI launched ChatGPT and rang in the next age of AI. Since then: Google has introduced Search Generative Experience (or SGE),…
Ultimate Member WordPress Plugin Vulnerability Allows Full Site Takeover
Ultimate Member WordPress plugin vulnerability, with over 200,000 active installations is being actively exploited on unpatched WordPress sites. The vulnerability is said to require trivial effort to bypass security filters.…
ChatGPT Creator Faces Multiple Lawsuits Over Copyright & Privacy Violations
OpenAI, the company that created ChatGPT, is facing a lawsuit claiming that OpenAI used copyrighted books without permission to train its AI systems. The lawsuit was filed in federal court…
Google Updates Privacy Policy To Collect Public Data For AI Training
Over the weekend, Google updated its privacy policy to allow the company to collect and analyze information people share online to train its AI models. Google says it will use…
Brand Controls For Search & Performance Max
As AI technology plays an increasingly significant role in advertising, Google recognizes that brands need more control over where their ads appear. To address that challenge, Google Ads is launching…
How Can Small Local Service Businesses Use AI To Improve Their Digital Marketing?
When many of us hear how AI will change the world – particularly digital marketing – our thoughts (and occasionally fears) drift towards how big organizations will use machines to…
Google Ads Liason Addresses AI In AMA Session
A non-profit professional organization, Paid Search Association (PSA), hosted an “AMA” event with Google Ads liaison Ginny Marvin. The session via Slack allowed PSA members to ask Marvin anything related…
Why SEOs Need to Embrace AI
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It’s no question that the AI conversation has…
20 Resources For Google Analytics 4
Did you forget to complete your properties’ Google Analytics 4 (GA4) setup before the Universal Analytics (UA) deprecation on July 1? Today, we begin shutting down Universal Analytics as we…
Google Ads Introduces New, Streamlined Design
Google Ads has introduced a revamped design for its Ads platform to enhance the accessibility and organization of data and tools. The following are highlights from the YouTube video of…
Login Unavailable For All Users
OpenAI experienced several outages, including elevated error rates affecting Files and Fine-tuned model creation and the ChatGPT login becoming unavailable for logged-out users, including Plus subscribers. Screenshot from OpenAI, June…
Google Removes Canada News Links In Response To Bill C-18
Google announced its decision to remove links to Canadian news from its Search, News, and Discover products in response to Canada’s recently enacted Bill C-18. Unfortunately, we’ve made the difficult…
The Good, The Bad, And The Alternatives
In digital marketing, measuring success is all about the data – using a data-driven approach to track performance, identify developmental areas, and give you insight into your customer journey. That’s…
Try This ChatGPT Plugin To Learn About Your New GA4 Property
As Google continues the countdown to deprecate Universal Analytics properties in less than 24 hours on July 1, Google Analytics users have little hope that there will be a reprieve.…
Diversify Your Content Strategy — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Go from basic to a more advanced content…
Not A Ranking Factor But Still Important
In a recent video, Google’s John Mueller answered a question about how semantic HTML helps search engines understand website content. Mueller discussed how semantic HTML affects a site’s SEO, accessibility,…
Explore the GA4 Integration with Moz Pro
Google Analytics 4 is the latest version of Google Analytics, also known as GA4, and replaces the previous UA, or Universal Analytics version. GA4 uses machine learning technology to help…
New Bing & Edge Features Use AI To Streamline Shopping
Microsoft is working to improve the online shopping experience for customers by making it less complicated. Online shoppers encounter pain points such as finding valid deals, determining which product reviews…
What Is Conversation Intelligence?
You may be surprised to learn that conversational intelligence and AI have actually been around for many years. From Facebook’s (now Meta) introduction of Messenger in 2016 to the evolution…
5 SEO Techniques To Grow Organic Traffic
Having an online presence is no longer an option; it’s a necessity. From small businesses to huge multinational companies, online visibility has a big impact on the success of a…
How To Properly Set Up, Read & Utilize Google Analytics 4
As of July 1, the official sunset of Universal Analytics (UA) will be upon us – but are you ready? Has your business started making the switch to Google Analytics…
Microsoft Advertising Announces Policy Updates
Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and alcohol promotions. Microsoft Advertising is updating its policies to strengthen…
Do You Need To Advertise To The Loyal?
Repeat customers are often deemed loyal customers. But should you pay for their loyalty? I’ve been in the search marketing space for more than 18 years. Most things in this…
Billions At Stake As YouTube Ads Found To Violate Terms Of Service
New findings reported by The Wall Street Journal reveal that approximately 80% of the ads YouTube serves across the web have breached its own terms of service, making them subject…
Google Analytics 4 Now Supports Accelerated Mobile Pages (AMP)
Today, Google Ads Liaison Ginny Marvin announced that Accelerated Mobile Pages (AMP) support is now available for all websites in Google Analytics 4 (GA4). Marvin stated, “Today, we’re rolling out…
60 ChatGPT Plugins For Content Marketing Available In Burgeoning Plugin Store
With a total of 580 ChatGPT plugins, OpenAI aims to bring the total in the plugin store to 1,000. We just zoomed past 500 ChatGPT plugins. Next up, 1000! 🚀…