If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing” has become cool again. Due to the Google “leaks,” many…

Google has announced an expansion of its Travel Feeds feature for Search Ads. This update allows hotel advertisers to directly include more detailed information from their feeds in search results.…

Google has announced the retirement of the sitelinks search box feature. This change, set to take effect on November 21, marks the end of a tool that has been part…

A study by The College Investor finds significant inaccuracies in Google’s AI-generated summaries for finance queries. Out of 100 personal finance searches, 43% had misleading or incorrect information. Key Findings…

For many businesses, feeling overwhelmed by SEO best practices, endless checklists, and heaps of data is all too familiar—especially when competitors seem to be growing faster than ever. As SEO…

Entertainment viewing habits have changed dramatically in recent years, leading search ad platforms to introduce connected TV (CTV) video ad opportunities alongside standard video and display ads. Both Google Ads…

Google Analytics 4 introduces segment sharing, improving data consistency. New features include a shared library and expanded user permissions. GA4 now allows segment sharing across users. Shared segments improve consistency…

SEO professionals know the value of investing in the right tools. While free SEO tools have their place, some paid options offer more features and deeper insights. This article examines…

Understanding how to use the robots.txt file is crucial for any website’s SEO strategy. Mistakes in this file can impact how your website is crawled and your pages’ search appearance.…

In a recent discussion on Reddit’s r/SEO forum, Google’s Search Advocate, John Mueller, cautioned against relying too heavily on third-party SEO metrics. His comments came in response to a person’s…

Google has announced that Prabhakar Raghavan, the executive overseeing the company’s search engine and advertising products, will be stepping down from his current role. The news came on Thursday in…

This post was sponsored by Wix Studio. The opinions expressed in this article are the sponsor’s own. Black Friday 2024 is rapidly approaching and with ecommerce websites vying for the…

Dear Readers, SEO Pros, and Digital Marketers, Hello, I’m Jenise. I’ve been at the SEJ helm for 15 years, with Loren Baker and Brent Csutoras at my side as majority…

This week’s Ask an SEO column comes from an anonymous asker: “What should a backlink profile look like, and how do you build good backlinks?” Great question! Backlinks are a…

YouTube is rolling out an update with changes across desktop, mobile, TV, and YouTube Music. Key Changes & New Features User Interface The update brings visual changes to YouTube’s interface…

Microsoft upgrades Bing Webmaster Tools with extended data access, new recommendations system, and AI assistant in limited testing phase. Bing Webmaster Tools extends historical data to 16 months. “Insights” becomes…

Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But…

Google Flights and Google Hotels have dominated travel-related Google search terms in recent years, which has been seen as a threat by many travel operators. However, if approached properly, the…

Google’s online shopping experience just got a huge revamp in the United States. Just today, Google announced a major overhaul of its Shopping platform, built from the ground up using…

In a recent Google Search Central YouTube video, Martin Splitt from the Google Search team shared three SEO tips for multilingual websites. The video focuses on three aspects of website…

“Overoptimization can lead to undifferentiation,” as Rory Sutherland says. Over-reliance on SEO has left many businesses undifferentiated and vulnerable as Google has introduced more algorithms that reward user behavior. In…

Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of destination…

Google’s Web Performance Developer Advocate, Barry Pollard, has clarified how Cumulative Layout Shift (CLS) is measured. CLS quantifies how much unexpected layout shift occurs when a person browses your site.…

Schema Markup is a key SEO strategy for brands that want to stay competitive in this new world of search. Implementing robust Schema Markup can enable brands to improve their…

Building high-quality links that drive traffic and boost your rankings can be a real challenge. But with the right guidance, you can create a successful link-building campaign that stands the…

Born between 1997 and 2012, Generation Z (Gen Z) is the first generation to have grown up with the internet, social media, and smartphones as part of their everyday lives.…

Google’s Daniel Waisberg and Omri Weisman share three tips for improving both online and offline marketing strategies. They explain how to leverage Google Trends search data to make better decisions…

In a big move for digital advertisers, Reddit has just introduced a new Keyword Targeting feature, changing the game for how marketers reach their target audiences. This addition brings fresh…