5 Best SEO Certifications in 2023
Since university degrees in SEO are rare, certifications are a popular way to prove your knowledge or expertise in SEO. However, the problem is that such certifications can be provided…
Internal Links for SEO: An Actionable Guide
Internal links are to backlinks what Robin is to Batman—they’re crucial to SEO success yet receive little to none of the credit. In this guide, I’ll explain what internal links…
Search Central Live is coming to India | Google Search Central Blog | Google for Developers
Thursday, August 17, 2023 With three Search Central Live events behind us this year, it’s time to announce the one we get asked about the most: Search Central India! We…
How to Find a Niche for Your Online Business
Starting an online business was the single best decision I ever made. It changed my life forever, giving me the time and freedom to earn an income on my own…
What Are Backlinks in SEO? Everything You Need to Know
Backlinks (aka inbound links, incoming links) are links from a page on one website to another. Search engines like Google use backlinks as votes of confidence in ranking pages. Backlinks…
What It Is & How to Optimize for It
Search intent is the reason behind a search query. In other words, it’s what the searcher is looking for when using a search engine like Google. In this guide, you’ll…
Over 67% of Domains Using Hreflang Have Issues (Study of 374,756 Domains)
We ran the largest hreflang study ever, nearly 10X larger than any other study. In total, we looked at issues on 374,756 different domains that used hreflang tags. Our findings…
10 Ways to Cash In (+ Pros & Cons)
Every other day, a new blogger claims they are earning a full-time income from their blog. But how exactly do they do it? In this article, we will discuss 10…
Changes to HowTo and FAQ rich results | Google Search Central Blog | Google for Developers
Tuesday, August 8, 2023 To provide a cleaner and more consistent search experience, we’re changing how some rich results types are shown in Google’s search results. In particular, we’re reducing…
10 Skills Every SEO Pro Needs for Success
In the world of digital marketing, SEO is a vital skill set. But what exactly does it take to be a successful SEO pro? If you aspire to become an…
What Is an SEO Score & How Do You Check Yours (For Free)
An SEO score is a metric given by an SEO tool to give you an idea about the health of your website regarding SEO. The exact meaning will differ depending…
Everything You Need to Know
Not only is guest blogging well and alive, it’s still highly effective. In this post, you’ll learn everything you need to know about guest blogging. But first, let’s make sure…
5 Content Strategy Examples That Work (And Why)
Nailing down your content strategy is one of the best ways to grow your business. But that’s easier said than done. To help you with this, I want to dissect…
How to Do an SEO Competitor Analysis
Your competitors are a goldmine of information you can use to improve your SEO strategy. In this post, you’ll learn how to find that information with an SEO competitor analysis.…
An update on site names | Google Search Central Blog | Google for Developers
Friday, July 28, 2023 In May, we introduced support for site names for subdomains on mobile devices only, for English, French, German, and Japanese. We now support subdomains on all…
it’s a wrap | Google Search Central Blog | Google for Developers
Thursday, July 27, 2023 It’s been about a month since Search Central Live Tokyo concluded and about 2 weeks since SCL Jakarta! Looking back at the events makes us happy;…
SEO Community Spotlight: Raleigh
SEO communities around the world are struggling to get back to normal after COVID-19. Ahrefs is looking to highlight different communities globally to see if we can reignite some of…
Looking for Affordable SEO Services? Here’s What You Need to Know
Good SEO is not cheap. The expertise of the professional and the use of industry tools are just some of the factors that give quality SEO work its price tag.…
Continuous SEO: Can You “Complete” SEO?
Once you achieve your SEO goals and have a sustainable stream of organic traffic, is it time to refocus budgets to other channels? Can you really “complete” SEO, or should…
8 Types of Bad Links to Avoid
Have you ever wondered why your website isn’t ranking despite having quality content? Well, it could be because of the links you’ve been building. In the world of SEO, links…
15 Tactics to Boost Your Rankings (That Don’t Require New Content)
SEO is a long-term game. But that doesn’t mean there aren’t any low-hanging opportunities to improve your SEO. Not only will the tactics below improve your rankings, but they also…
How to Use Yoast SEO to Improve SEO
In today’s age of digital marketing, SEO is crucial for any business or individual with an online presence. But with so many factors to consider, it can be overwhelming. Fortunately,…
The Story of Blocking 2 High-Ranking Pages With Robots.txt
I blocked two of our ranking pages using robots.txt. We lost a position here or there and all of the featured snippets for the pages. I expected a lot more…
How to Build a Full-Funnel Marketing Strategy (w/ Example)
Strategies involving full-funnel marketing and omnichannel marketing can be confusing. Many articles on the topic discuss complex KPIs and goal tracking. This guide keeps it simple. Rather than giving you…
How to Earn Trust & High-Quality Links
Have you ever received an email like this from a stranger? Hey {First Name}, Just came across your post about {x}. Great stuff! I just published a resource that will…
How to Format a Blog Post (For Search Success)
When you’re writing a blog post, it’s easy to overlook the formatting. But how exactly should you format your blog posts to get more engagement and search success? Get to…
The Only 3 Keyword Monitoring Tools You Need
Keyword monitoring has two aspects. One is about tracking a page’s position in the search results, and the other is about monitoring websites and social media for the occurrence of…
What It Is & How to Do It Successfully
Digital content creation is the process of creating and publishing content on digital platforms, like websites, social media, and more. In this post, you’ll learn how to create digital content…
Sitemaps ping endpoint is going away
The Sitemaps Protocol was introduced in 2005 to help search engines with the discovery of new URLs, and also to help with scheduling new crawls of already discovered URLs. It’s…
AI Copywriting (Tools to Improve Efficiency)
AI copywriting has become popular quickly, but which tools should you use to increase the efficiency of your copywriting efforts? I’ve tested many different AI tools. And in my opinion,…