SEO news from around the world
A well-crafted press release can help relationship-building, manage a brand’s image, and improve SEO. Here’s everything you need to know about press releases, including a step-by-step guide to writing a…
A marketing campaign is a series of organized, strategized efforts used to achieve a marketing goal. Planning a campaign instead of firing ad hoc messages at your audience helps you…
Here are some popular “types” of content marketing: Blogs Videos Podcasts Emails Infographics Webinars Case studies Presentations eBooks Whitepapers Testimonials Slide decks Quizzes Tools You’ll find these on pretty much…
Marketing goals can be defined as broad, long-term outcomes that a company wants to achieve via marketing efforts. Setting clear marketing goals is important, as this can effectively focus your…
Friday, December 31, 2021 It’s that time of year again: writing a blogpost about what happened during the year, and the aspirations for the year to come. Since writing is…
According to a recent study, only 10% of marketers don’t use content marketing (spoiler alert). So for the remaining majority of marketers, and perhaps the unconvinced minority, we’ve curated, vetted,…
Startups experience a never-ending stream of problems and challenges. Survival in such a scenario is an art of choosing between what to focus on, put on hold, or simply ignore.…
Just can’t get your content marketing program to work? Fret not. Here’s a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and…
Marketing is changing faster than ever. Those of you who aim to become T‑shaped marketers or who manage entire marketing departments know it best. Chasing after the latest marketing fads…
How do you instantly tell the difference between a good SEO and a bad one? Look at their SEO reports. Bad SEO reports – Clients get lost in pointless data,…
At Ahrefs, we write a lot of content. We have over 320 blog posts and more than 200 videos published on our YouTube channel—most of which are scripted. Needless to…
Most people choose WordPress as their website’s CMS because it’s easy to use and SEO friendly out of the box. Both of these things are true, but it’s important to…
In the past few years, I’ve seen more people saying that links are dead, they don’t matter for rankings, or they’ve lost their importance. Links are a confirmed major ranking…
Most website owners have to deal with redirects at one point or another. Redirects help keep things accessible for users and search engines when you rebrand, merge multiple websites, delete…
Many people believe that having multiple pages about the same thing confuses search engines and leads them to rank the “wrong” page. In the words of Patrick Stox, this whole…
Local SEO is the process of increasing your business’s presence in local search to attract more customers or clients. Plenty of guides show you how to do local SEO from…
It’s impossible to prioritize and get approval for your SEO efforts without knowing what is and isn’t working for your website. That’s because you can’t make rational decisions without knowing…
Search volume is probably the most frequently used metric in SEO. It helps us gauge the popularity of various keywords and predict the search traffic we may get from ranking…
Monday, December 1, 2021 Back in April 2021, we shared a product reviews update that was designed to promote high quality product reviews. We are now rolling out a new…
DropBox famously supercharged its growth by leveraging its product—it gave away storage space for each new referral to its business. This integration of product and marketing was new at the…
Friday, November 26, 2021 We first started working on mobile-first indexing a number of years ago. Since then, we’ve switched to indexing the majority of web pages with Googlebot-Smartphone. Our…
People often say that long-tail keywords are easier to rank for and convert better. But is this actually true? It depends. There are two different types of long-tail keywords, and…
There’s only so much time in a day, and you want to be sure you’re spending your content efforts wisely. Here are 11 powerful content marketing ideas you can start…
Marketing channels are tools and platforms that you use to communicate with a target audience. In today’s world of digital media dominance and consumers turning prosumers, marketing needs to employ…
There are many tools and features in Ahrefs that can help boost your SEO/marketing efforts. But to a complete newbie, our SEO platform can seem overwhelming. So if you lack…
Thursday, September 17, 2020 Starting November 2020, Googlebot will start crawling some sites over HTTP/2. Ever since mainstream browsers started supporting the next major revision of HTTP, HTTP/2 or h2…
Wednesday, November 17, 2021 A year ago, we launched our new site and announced that we were leaving our beloved name, Google Webmasters, behind for a new moniker: Google Search…
In the world of business, there are many, many types of marketing. To simplify matters, here are 18 types that have been developed, tried, and tested by generations of marketers…
Tuesday, September 22, 2020 Starting today, we support shippingDetails schema.org markup as an alternative way for retailers to be eligible for shipping details in Google Search results. Since June 2020,…
Friday, October 02, 2020 In November 2019 we announced the Search Console Training YouTube series and started publishing videos regularly. The goal of the series was to create updated video…