I Tested Premium AI Prompts To See if They’re Worth It. They’re Not.
Get the week’s best marketing content We spent ~$80 to purchase five premium ChatGPT prompts and ran a blind test among the members of our marketing team to see if…
SEO news from around the world
Get the week’s best marketing content We spent ~$80 to purchase five premium ChatGPT prompts and ran a blind test among the members of our marketing team to see if…
We’ve shared many great reads in our newsletter over the last quarter. I thought it would be cool to put together a list of articles that stood out—the ones that…
Get the week’s best marketing content Have a feeling your website needs an audit but don’t know how to go about it? Trying to win new clients for your agency…
Monday, December 4, 2023 Earlier this year, we made a change to only show video thumbnails next to results on the main Google Search results page when the video is…
Sunday, December 31, 2023 I’m sure you’re all wondering why we have gathered you here today. That’s right: it’s the end of year blog post in which we go over…
A local landing page is a web page designed to show people and search engines where businesses operate. It can include details on the service area a business covers, directions…
How do you start your own digital marketing agency? I asked 100+ digital marketing agency founders on X and LinkedIn to find out. Here’s how they started their agencies—and you…
Most SEO trends fade quickly. But some of them stick and deserve your attention. Let’s explore what those are and how to take advantage of them. 1. Everyone’s using ChatGPT…
Link outreach is the process of contacting other websites to ask for a backlink to your website. For example, here’s an outreach email we sent as part of a broken…
A competitive analysis (or market competitive analysis) is a process where you collect information about competitors to gain an edge over them and get more customers. However, the problem is…
SEOs catch flak for ruining the web, but they play a crucial role in the search ecosystem, and actually make the internet better for everyone. Let’s get the criticism out…
Monday, December 4, 2023 Vacation rentals on Google make it easier for travelers to discover the best lodging options, whether they’re searching for a cozy cabin or a house that…
It’s no secret that the web is growing by millions, if not billions of pages per day. Our Content Explorer tool discovers 10 million new pages every 24 hours while…
With 74.1% of SEOs charging clients upwards of $500 per month for their services, there’s a clear financial incentive to get good at SEO. But with no colleges offering degrees…
Wednesday, November 29, 2023 Since 2013, Google has supported logo structured data, which recognizes two Organization fields: logo and url. Today we’re expanding our support for organizational information by extracting…
Building a personal brand is undeniably hard work, but it isn’t as tricky as you might think. I spoke with two influencers—Wes Kao and Matt Diggity—for their best tips on…
Many popular link building tactics produce low-quality links that don’t improve SEO performance. Even if these techniques make an impact, it’s often for a short time, and Google can easily…
How much do SEOs earn? I wanted to know, so I ran a survey at Brighton SEO and asked 111 attendees what they earned. Editor’s note We realize that this…
Monday, November 27, 2023 Today we’re announcing support for profile page and discussion forum structured data for use in Google Search, including new reports in Search Console. This markup works…
London’s SEO community is a vibrant, thriving one. With so much ground to cover, we did some serious digging to showcase the city’s best SEO speakers, conferences, and meet-ups. London’s…
Friday, November 24, 2023 The crawl rate limiter tool in Search Console is being deprecated on Jan 8th, 2024. This tool has been available for over a decade, but with…
A content gap analysis is the process of finding topics your competitors have covered but you haven’t. It helps you: Get more traffic to existing content Find the best new…
It’s hard to be creative on demand, and harder still to fill a content calendar with high-performing blog post ideas. Content ideation is the process of generating article ideas. A…
Thursday, November 16, 2023 As of November 16, our Search Quality Rater Guidelines have been updated to simplify our guidelines. Specifically, we’ve simplified the “Needs Met” scale definitions, added more…
SEO outreach is the practice of contacting website owners and asking them for links back to your website. But what’s the best approach to take? Links are a major Google…
Wednesday, November 15, 2023 As people continue to search for courses on Google, the desire for more detailed course information has grown. Today, we are announcing a new set of…
Whether you’re new or old to Ahrefs, you’re in the right place. This tutorial will walk you through the most practical, repeatable, and actionable Ahrefs use cases from our six…
Thursday, November 2, 2023 Google Search regularly updates our search ranking systems to ensure we’re showing the most relevant, helpful content that we can. We’ve had a series of notable…
Thursday, November 2, 2023 We are ecstatic to announce that for the first time ever, Search Central Live is coming to Taipei! Part of the Search Central Live events series,…
Google looks at various on-page factors to decide where a page should rank and how it should be presented in the search results. Getting these right can lead to higher…