SEO news from around the world
Monday, March 17, 2025 Hello 2025! (Yeah, we know, time flies!) We’ve had some exciting plans in the works for Search Central Live (SCL) Asia Pacific this year, and we’re…
We’ve shared, discussed, tested out, and invested in a whole tech stack’s worth of different AI marketing tools lately. Below, you’ll find some we love and use every day, and…
Friday, March 14, 2025 With the robots.txt file, site owners have a simple way to control which parts of a website are accessible by crawlers. To help site owners further…
If you’re doing SEO for higher education institutions, schools, or EdTech startups, this is hands down the only education SEO guide you’ll ever need. Before I started SEO, I was…
Generally, companies don’t like to give promotions. They are expensive and risky. The company has to spend extra money to put a known entity into an unknown situation. There is…
We’ve spent over one million dollars and sponsored hundreds of creators, educators, and influencers, even including big names like Linus Tech Tips and Lenny Rachitsky: All of this work is…
Friday, March 7, 2025 A long-standing tool for website owners, robots.txt has been in active use for over 30 years and is broadly supported by crawler operators (such as tools…
Digital marketing analytics helps you understand which of your marketing tactics work and which don’t. The more you know about the effects of your efforts, the better you can allocate…
Wednesday, March 5, 2025 Leer en español We’re very excited to announce that Search Central Live is going to Madrid for the first time on April 9! Following successful events…
Here are two ideas that can be true at the same time: SEO offers worse returns than it used to. SEO is still one of the best marketing channels. SEO…
On April 2, 2025 we’ll be in Johannesburg, South Africa for the very first Search Central Live event in Africa! We’re excited to welcome you at Search Central Live South…
We’ve analyzed 150K websites to find out which ecommerce startups have seen substantial search growth this year. When we see organic traffic growing, it’s a good sign that customer interest…
What are the top search engines in the world? It depends on what you’re looking for. Slowly disappearing are the days when just one search engine dominates over the rest.…
Monday, February 24, 2025 Every now and then we get questions about robots.txt, robots meta tags, and the control functionality that they offer. Following our December series on crawling, we…
Getting customers is the lifeblood of any business. But search for “how to get customers,” and you’ll find yourself flooded with advice, tips, and tactics. It’s hard to know which…
SEO and the stock market — two completely different worlds. Yet when you run a correlation analysis between organic traffic and stock price on, say, Nasdaq, you suddenly get a…
Get the week’s best marketing content Life is full of huge, difficult questions. Are we alone in the universe? Why do movie characters never say “goodbye” before hanging up? And…
A sudden drop in organic traffic can feel like an SEO nightmare. Rankings dip, visibility declines, and conversions take a hit—leaving you scrambling for answers. But instead of panicking, you…
We analyzed the organic traffic growth of over 10000 websites to discover the hottest trending saas startups. At the top of our list, you’ll find Oneshot AI, Litespace, Complyt, Mastt,…
We analyzed the organic traffic growth of over 8000 websites to discover the hottest trending EV companies. At the top, you’ll find Green V, Vayve, Zeekr, En Plus, and EV…
Thursday, January 23, 2025 Mobile searchers will soon see a cleaner, more streamlined look for how URLs appear in search results. Initially introduced as part of the “site hierarchy” feature,…
Thursday, February 13, 2025 We’re excited to announce that Search Central Live is coming to New York City for the first time on March 20, 2025. The Google Search team…
We’re excited to announce that Search Central Live is coming to New York City for the first time on March 20, 2025. The Google Search team has organized events in…
Any content writer with skin in the game knows the sinking feeling that comes with the traffic “flatline of nope” after that initial “spike of hope”. Content dates, traffic dips.…
We studied the traffic of 3,000 websites to better understand the size and make-up of AI traffic—including how much of it is being sent, the most common referral sources, and…
Content optimization tools make writing and ranking top-quality content a whole lot easier. That goes double for the latest generation of AI-powered tools. Great optimization tools can identify missing topics…
There are tons of tools promising that they can tell AI content from human content, but until recently, I thought they didn’t work. AI-generated content isn’t as simple to spot…
Onboarding an enterprise SEO platform can be a long and difficult process. Getting rid of a bad solution once it’s integrated into your systems can be even harder. Make sure…
An SEO topical map is the roadmap for your website’s content strategy. Its core function is to organize your website’s content in a clear hierarchy of topics and sub-topics. It…
A backlink gap analysis is the process of finding great links your competitors have that you don’t. It involves evaluating your competitors’ quality of backlinks and deciding if similar links…