Most SEOs can say they’ve struggled to explain the value of their work at one time or another. Explore tactics to navigate the challenges of communicating the value of SEO…

Prepare for feast and famine Almost every SEO freelancer has experienced feast or famine. One month, you might land multiple high-paying projects; the next, work could dry up completely This…

If I could say this honestly, one reason attribution is so difficult is that some executives just don’t get it. Not all, of course, but generally, there’s a misunderstanding of…

Note the steady climb until Q3 (July) of 2023, with a precipitous drop into Q4 of 2023, followed by another, faster climb to current highs. Summer of 2023 was a…

This step is essential; without it, Copilot won’t scan the page properly or provide an accurate summary​. Review skills, recommendations, and certifications Copilot will highlight key details, including: Professional skills…

Collect competitor URLs using Moz Site Crawl or a sitemap export. Next, import the URLs into Google Sheets and apply the same GPT formula used for your site. =GPT("Based on…

Perplexity AI is an intelligent research assistant that delivers accurate results with cited sources, prompts, and follow-up questions. It remembers past interactions for a more intuitive experience, making it a…

So in both of these cases, you can generate this very large number of URLs that are getting basically no traffic. So what might we actually do about this or…

How I use AI for conversion optimization First, you need to give AI a webpage for analysis You can copy and paste the text below into an AI tool for…

I encourage you to wear your empathy hat and think about the biggest problems digital marketers and SEOs face today. A few topics we’re interested in include: SERP volatility and…

When it comes to analyzing the root cause, we have several diagnostic tools we can use, and they reside on three different levels of data that we can get: the…

Some SEOs are often so focused on rankings and traffic that they fail to focus on the post-click experience and miss opportunities to convert visitors. They don’t build a lead-generating…

MozCon is back in 2025, with a fresh look and feel, featuring two one-day events: 📍 London – August 12📍 New York – October 8 Ticket prices and speaker announcements…

While high-volume keywords may seem appetizing, it doesn’t always yield meaningful returns. The initial psychological response to seeing high-volume keywords in your niche may whet your appetite, but it’s important…

Now my final one and probably the one that most people struggle with is being agile and adaptive. What this means is that rather than trying to plan out an…

Based on our depth of experience in keyword research, we’ve developed four perspectives to give you a bird’s eye view of the competitive landscape … (i) Keywords to improve This…

In SEO, results take time. Hence, it is important to keep clients informed and engaged during onboarding to retain them. GUIDEcx makes this easy with a customer-facing dashboard that provides…

Well, actually, there’s lots of influencing factors you need to consider from an SEO perspective. And the first one that I’ll be talking about is audiences and messages. Although like…

While Moz’s Domain Authority (DA) isn’t a ranking factor, the Ziff Davis study confirms it’s a strong directional indicator of site authority, which aligns with the high-quality sources favored in…

This template allows for a nuanced assessment, helping you prioritize which content to retain, update, or remove. Performance benchmarking After scoring is complete and before you remove any content, establish…

So now you’re like, “Okay, but Purna, how do I measure it all?” It’s not that hard. What I’ve really found is something that I call the four R’s of…

Use Canonical tags Canonical tags are an effective way to resolve keyword cannibalization without removing duplicate pages. They tell search engines which page should be indexed and ranked as the…

With the new year underway, you may be wondering what strategies you should implement for maximum SEO success in 2025. Chima’s got you covered! In this week’s episode of Whiteboard…

Here’s how these tools can help: Topic generation: Input a seed keyword or query, and the tool suggests trending topics and relevant angles. For example, you could prompt an LLM…

The last thing I want to talk about is who is actually appearing in AI overviews. So at the moment, we see on average about 6.4 links out, so links…

Using a dedicated Googlebot browser simplifies technical SEO audits and improves the accuracy of your results. Here’s why: 1. Convenience A dedicated browser saves time and effort by allowing you…

Here’s how to build and use prompt libraries effectively: Create reusable prompts: Identify recurring tasks, such as generating title tags, meta descriptions, or content outlines. Develop prompts that consistently deliver…

So, as I mentioned, your striking distance keywords are pages on your site that are already ranking, but they’re not quite in the top three positions. So I define them…

Archive.org is an invaluable tool for SEO tasks, funded by donations. If you search for a domain and select the “URLs” option, you can access up to 10,000 listed URLs.…

If one channel shows a drop, but the others hold up, usually you suspect something went wrong with that channel. Perhaps your organic traffic was negatively affected by an algorithm…