So why does it matter? What does this actually affect? So the most obvious thing is rank tracking. Like you might be interested in your rank tracking. You’re probably primarily…

Bianca challenged SEO’s obsession with traffic and introduced the “Heavy Hitters” framework for finding and protecting the URLs that convert, even when overall traffic drops. Key takeaways: Shift your reporting…

If 2024 felt like a telenovela, 2025 was the spinoff nobody asked for. Many websites suffered declining clicks due to AI search features, and just as we were getting used…

We designed Moz’s AI Content Brief to let LLMs do what they do best—produce natural-language guidance and summaries, built on a core foundation of strong data. You’re in control, and…

Here’s what stuck with me: Start simple. A rough prototype beats a perfect idea. Be specific when debugging, and tell your copilot exactly what’s going wrong. Read the API documentation.…

Virtually every SEO tool is powered by scraped search results. In order to get more insight from each scrape—and thus keep costs down for end users—tools generally use this parameter…

How to build a brand-led content strategy that drives demand outside search You’ll learn to move beyond traditional pillar-based models and create problem-solution content for specific audience segments. I’ll show…

Five years after this video was created, the idea that machine learning might be “far outside the scope of your SEO work” seems outrageous. But you can understand why it…

I’ve spent the past year fielding the same panicked question from clients repeatedly: “Why is traffic down, and what can we do about it?” While AI features cannibalize clicks, there…

Claim and Verify All Listings with a Domain Email We all know how to claim and verify a Google listing, but many don’t realize that the account you use to…

When Teal brought me in, their bottom-of-funnel content was barely moving the needle. Blog posts weren’t driving demos, and there was no clear understanding of how published content impacted conversion.…

Clicks are down, and if you’re working in SEO right now, you’re probably stuck trying to explain to your stakeholders why the graphs keep falling. Traffic was the go-to success…

It’s worth repeating — I am not a lawyer. Personally, I believe that Judge Mehta and his team were technically competent, conscientious, and even courageous at times. Google also wisely…

Traditional content marketers focus on creating campaigns and individual articles. When they use AI, it’s often just to generate drafts faster without fixing the underlying problems of quality, consistency, or…

So first off, what is duplicate content? Essentially, duplicate content is content that appears in more than one place on the Internet. But this may not be as cut and…

Every few years, a shiny new acronym takes over the SEO industry. This time, it’s Generative Engine Optimization (GEO), and everyone’s talking about it like it’s the future of search.…

Here are a few recommendations for lunch, dinner, snacks – you name it! All within walking distance of the MozCon venue. Tony DiNapoli’s Family-style Italian Walk time: 10 minutes |…

When you pair it with an SEO tool like Moz Pro, you can show how optimising a specific page could lead to increases in traffic, what that traffic would cost…

So I’ve heard a lot of folks kind of starting down here and saying, “Community is really important. This is something we have to get off the ground for our…

SparkToro helped me understand that my ideal customers are women aged 30-40 who spend time on Reddit, Google, and Pinterest. They care about brand prestige and storytelling and love treating…

Align: Within the first second, visitors should feel confident they’ve found what they were looking for. This immediate connection is the opposite of bounce rate and sets the stage for…

Missed MozCon London 2025? Discover key takeaways from top SEO experts on AI search, brand visibility, and content ROI to future-proof your strategy. Source link

So step one to communicating really effectively with your senior SEO stakeholders is identifying the outcomes that matter to them. That’s the goals, the things that they’re being tasked with,…

If two pages rank (home page and careers page) but serve different purposes, that’s fine, but if there’s overlap, you should fix it. Consolidate, canonicalize, or redirect overlapping pages When…

Point two is citations. These pieces of content are still getting cited in AI Overviews or in ChatGPT. They still sometimes provide the source from where they got the information.…

Step 1: Understand your buyer’s intent and awareness level Before deciding which content formats to create, consider: The stakeholder’s role in the buying process Evaluation criteria Familiarity with your product…

So key points, as I say, it’s a tab like News and like those other things. Unlike News and like those other things, it doesn’t get broken out unfortunately in…

If you run a local business, you know the rush: a new five-star review drops, and you’re riding high on social proof. But one bad review? It can feel like…

Now I am going to come over here and talk about best practices that we should be doing. And I use the word “best practices” because AI Mode should be…

Purna Virji — Principal Consultant & Global Program Manager at LinkedIn I’ve spoken at conferences worldwide but still need to disappear into a bathroom stall to recharge between sessions. People…