Core Web Vitals measure page experience signals to ensure an engaging user experience for search users. But can Core Web Vitals affect your organic search rankings? Read on to learn…

Building a diverse portfolio of links is part of a successful link building strategy. But can the ratio of homepage links you acquire vs. links to other pages impact rankings?…

More and more companies are discovering the benefits of a well-run PPC program. PPC can be so much more than just a lead generation tool. With many different campaign types…

United States antitrust lawsuit against Google uncovers emails of executives from Google Search, Chrome and Ads discussing schemes for increasing ad revenue. There are two documents, one from 2019 that…

Earlier this week, it was discovered that transcripts of conversations with Google’s AI chatbot, Bard, were appearing in search results. This immediately raised privacy concerns, as one-on-one conversations were being…

In the world of digital marketing, landing pages are one of your most powerful tools for converting customers. A thoughtfully constructed and well-designed landing page can mean the difference between…

Google has confirmed its algorithms contain signals that align toward ranking websites that express qualities represented by E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). This article is focused on the topic…

Like it or not, the Google Analytics 4 migration deadline has come and gone. For someone who’s used Google Universal Analytics for the past 10 years, dealing with this change…

Google has released the first video in a new YouTube series called “SEO Made Easy” to teach people how to improve their website’s performance in search results. In the inaugural…

Find out how to use Google-Extended to control Google’s Bard, Vertex AI generative APIs, and future AI model’s access to content. Google introduces Google-Extended, a new control for web publishers…

Mistral AI, a burgeoning startup in the AI sector, has set out on a mission to revolutionize generative artificial intelligence (AI) with its first large language model (LLM), Mistral 7B.…

Google’s algorithms rely on a multitude of signals and systems for ranking, but is your Better Business Bureau (BBB) rating one of them? Google has denied it on at least…

Google has announced plans to extend its new generative AI-based search feature, Search Generative Experience (SGE), to teenagers aged 13-17 in the United States. The move follows the successful launch…

Alt text is used to help computers read images. But can alt tags affect your organic search rankings? Read on to learn whether there is any connection between alt text…

Google has completed the September 2023 Helpful Content Update rollout, which began on September 14 and ended on September 28. Google says this update includes an improved classifier and brings…

Data is the lifeblood of search. The remarkable evolution of AI and the introduction of generative AI has been built on data foundations. However, the success of any innovation, product,…

This post was sponsored by News and Editorial SEO Summit. The opinions expressed in this article are the sponsor’s own. When it comes to SEO, there is no universal solution…

At its annual Connect conference, Meta unveiled new AI innovations coming to its family of apps and devices. Meta is rolling out an AI-powered assistant with Microsoft Bing integration, new…

OpenAI has made waves in the tech world again with its latest innovation: GPT-4 with Vision, or GPT-4V. GPT-4 vision for writing code given a design: https://t.co/xJy9yFNvKG — Greg Brockman…

Check out CallRail’s latest ebook to learn more about how analyzing phone calls can help: Tip 2: Use AI Call Data To Inform Your SEO Strategy & Maximize Your Potential…

If you have goals such as sales revenue, lifetime value, or profit margins, you should consider using value-based bidding (VBB). Perhaps you’re unsure of how to get started or how…

Getty Images, the visual content giant, recently partnered with NVIDIA, a leader in computing technology, to introduce a groundbreaking service: Generative AI by Getty Images. This AI-driven image generation service…

Google is coming under scrutiny after people discovered transcripts of conversations with its AI chatbot are being indexed in search results. While it’s unclear if this is an intentional change…

Amazon announced it will invest up to $4 billion in Anthropic, an artificial intelligence (AI) startup focused on developing safe and reliable AI systems. The investment aims to strengthen collaboration…

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The…

Step 1. Gather Information About Your Own Website. Before you start analyzing others, let’s make sure you have enough info about yourself and your own site. You are going to…

OpenAI has begun rolling out new voice and image features for its popular AI-powered chatbot, ChatGPT. These new capabilities allow you to have more natural conversations with ChatGPT by speaking…

Google has introduced a range of training resources centered on generative AI. Two comprehensive learning paths are now available on Google Cloud Skills Boost. An “Introduction to Generative AI” path…

Late last week, YouTube unveiled a suite of AI-powered tools for video creators at an annual event that is aptly named “Made On YouTube.” The announcements include: AI Insights: Next…

Microsoft Advertising and Snap have announced a pivotal partnership that positions both tech giants at the vanguard of advertising innovation. Using Microsoft’s Chat Ads API, Snap aims to serve sponsored…