Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and…

Google is hiring a new anti-scraping czar, whose job will be to analyze search traffic to identify the patterns of search scrapers, assess the impact, and work with engineering teams…

AIOs, LLMs & the New Rules of SEO AI Overviews are changing everything. Your impressions might be up, but the traffic isn’t following. Competitors are showing up in AI search…

YouTube has announced a suite of monetization updates designed to help creators diversify their revenue streams. Key updates include dynamic sponsorship for long-form videos, brand linking in Shorts, AI-powered product…

YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio. Title tests are coming to YouTube Studio ‘Ask Studio’ lets you query analytics in plain language…

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Here’s what I’m covering this week: How to build user personas for SEO from data you already have…

This week’s Ask an SEO question comes from an anonymous user: “Should we still publish high volumes of content, or is it better to invest in fewer, higher-authority evergreen pieces?”…

When I last wrote about Google AI Mode, my focus was on the big differentiators: conversational prompts, memory-driven personalization, and the crucial pivot from keywords to context. As we see…

Unless you have been living under a rock, you would have seen or experienced the evolution of marketing in recent years; often centered around the marketing leader and the chief…

Google adds an Achievements report in Search Console so you can track click-based milestones, see in-progress goals, and jump to Insights and tips. Achievements now live inside Search Console. …

New research from OpenAI and Harvard finds that “Seeking Information” messages now account for 24% of ChatGPT conversations, up from 14% a year earlier. This is an NBER working paper…

Google appears to have disabled or is testing the removal of the &num=100 URL parameter that shows 100 results per page. Reports of the change began around September 10, and…

The judge overseeing the legal battle between WP Engine versus Automattic and Matt Mullenweg issued a ruling that fully dismissed two of WP Engine’s claims, allowed several to proceed, and…

One of the strengths of WordPress is its extensibility. You can run everything from e-shops and booking systems to massive WordPress multisites from one instance of WordPress. Another is that…

Google removed outdated structured data documentation, but instead of returning a 404 response, they have chosen to redirect the old URLs to a changelog that links to the old URL,…

The Core Web Vitals Technology Report by the open source HTTPArchive community ranks content management systems by how well they perform on Google’s Core Web Vitals (CWV). The July update…

Google published a new edition of its Search Quality Evaluator Guidelines. The update clarifies that the Your Money Your Life (YMYL) category now covers election and voting information, along with…

Google is testing a series of experimental AI-powered features that could change how people interact with search and digital discovery. Tools like Doppl, Food Mood, Talking Tours, and Learn About…

Ahrefs has acquired Detailed.com and the Detailed SEO Extension, bringing a widely used on-page auditing tool and its audience under the Ahrefs umbrella. As part of the deal, Detailed founder…

Bias in search isn’t always negative. It’s easy to frame it as something sinister, but bias shows up for structural reasons, behavioral reasons, and sometimes as a deliberate choice. The…

New data from the Audience Key content marketing platform indicates that Amazon’s visibility has suffered a significant drop. The decline follows two changes Amazon made to its presence in Google…

Two-thirds of SEO professionals say original content creation is their secret weapon, but there’s a problem nobody talks about. While content creation drives the best results, it’s also the hardest…

In my previous article, “Closing the Digital Performance Gap,” I made the case that web effectiveness is a business issue, not a marketing metric. The website is no longer just…

Google is rolling out creative and omnichannel updates across Ads and YouTube. The tools are designed to help you keep assets fresh, connect store and online demand, and plan spend…

Google has announced that the CrUX Dashboard, the Looker Studio-based visualization tool for CrUX data, will be retired at the end of November 2025. The reason given for the deprecation…

This post was sponsored by Visto. The opinions expressed in this article are the sponsor’s own. Clients keep asking a new question: “Are we visible in AI search?” This is…

Google’s AI Max for Search campaigns is now available worldwide in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. AI Max packages Google’s…

I’ve been extremely antsy to publish this study. Consider it the AIO Usability study 1.5, with new insights. You also want to stay tuned for our first AI Mode usability…

In a digital-first era, customer loyalty is no longer an expectation. It’s something that can’t be bought or bribed, but rather earned through intentional action. Yet content marketers can build…

For multi-location brands, local search has always been competitive. But 2025 has introduced a new player: AI. From AI Overviews to Maps Packs, how consumers discover your stores is evolving,…