SEO news from around the world
Resoneo says ChatGPT responses began referencing about 20% fewer websites after what it identifies as the early-March transition to GPT-5.3 Instant. The analysis comes from the French SEO consultancy and…
WordPress delayed the release of the highly anticipated version 7.0 of the CMS because the real-time collaboration (RTC) feature was not yet stable. The delay has caused some to question…
1. Identify Which AI Platforms Are Driving Your Visitors Each LLM and answer engine has different logic, leading to different outputs for the same prompts. It’s important to understand which…
This is Part 3 in a five-part series on optimizing websites for the agentic web. Part 1 covered the evolution from SEO to AAIO. Part 2 explored how to get…
When I started updating an online course I’m teaching, I kept returning to the same uncomfortable observation: The content marketing profession has gotten remarkably good at producing content nobody wants…
Google’s John Mueller answered a question about why some websites use multiple XML sitemaps instead of a single file. His answer suggests that what looks like unnecessary complexity may come…
WordPress co-founder Matt Mullenweg responded to Cloudflare’s announcement of EmDash as the spiritual successor to WordPress by invoking Will Smith’s Oscars slap. Cloudflare’s CEO responded by doing exactly what Mullenweg…
Welcome to the week’s Pulse: updates affect how Google ranks content, how its crawlers handle page size, and where AI referral traffic is heading. Here’s what matters for you and…
Google, OpenAI, and Shopify insist that the next revolution in AI is agentic AI shopping agents. Shopping is a lucrative area for AI to burrow into. The thing that I…
A lot of PPC managers are going to get asked about ChatGPT Ads over the next few months. That was probably inevitable the moment OpenAI moved beyond testing ads and…
This week’s Ask a PPC addresses one of advertisers’ most frustrating fears: “I suspect my account has click fraud. What checks can I do to confirm this, and what can…
Artificial intelligence led all employer-cited reasons for U.S. job cuts in March, accounting for 15,341 of the month’s 60,620 announced layoffs, according to outplacement firm Challenger, Gray & Christmas. That’s…
The conversation around llms.txt is real and worth continuing. I covered it in a previous article, and the core instinct behind the proposal is correct: AI systems need clean, structured,…
Cloudflare announced a new content management system called EmDash that it says is the “spiritual successor to WordPress.” Could EmDash be your next content management system? Here are six reasons…
Multi-touch journeys, cross-device behavior, last-click attribution defaults, and privacy restrictions all make attribution messy. Much messier than most dashboards suggest. The challenge is that stakeholders usually want a clean answer.…
Jobs with the highest potential for AI-assisted productivity gains also face the highest projected job losses, according to a new index from Digital Planet at Tufts University’s Fletcher School. The…
Google’s John Mueller responded to a question about whether core updates roll out in stages or follow a fixed sequence. His answer offers some clarity about how core updates are…
Enterprise SEO doesn’t fail because teams don’t care, lack expertise, or miss tactics. It fails because ownership is fractured. In most large organizations, everyone controls a piece of SEO, yet…
AI and automation in ad platforms are well established. Google Ads and Microsoft Advertising are heavily invested in automated features, and the technical barrier to entry has never been lower.…
Fair to say the majority of evergreen content will not drive the value it did five years ago. Hell, even one or two years ago. What we have done for…
Google’s Gary Illyes and Martin Splitt discuss page weight growth, the 15MB crawl limit, and whether structured data is adding bloat to web pages. The post Google: Pages Are Getting…
Organic traffic is declining, but answer engines are driving higher-intent conversions. Here’s how CMOs should rethink strategy, structure, and measurement. The post So Your Traffic Tanked: What Smart CMOs Do…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In “The Science Of How AI Pays Attention,” I analyzed 1.2 million ChatGPT responses to understand exactly how…
Google’s Gary Illyes published a blog post explaining how Googlebot works as one client of a centralized crawling platform, with new byte-level details. The post Google Explains Googlebot Byte Limits…
Delay in release of WordPress 7.0 stems from concerns over the real-time collaboration feature. The focus is on targeting “extreme stability.” The post WordPress Delays Release Of Version 7.0 To…
AI search is dominating the strategy conversation right now, and everyone is hearing the same thing from clients and directors: “What’s our AI search plan?” The instinct is to optimize…
Google published a blog post on a new breakthrough in vector search technology called TurboQuant. The potential implications of this technology for Search are staggering! TurboQuant is a suite of…
Google quietly updated its list of user-triggered fetchers to include a new one called Google-Agent. The new agent will be used by its Project Mariner tool that began as an…
Google Gemini more than doubled its referral traffic to websites between November and January, according to SE Ranking data from more than 101,000 sites with Google Analytics installed. The increase…
You probably set up your Google Business Profile a while back, filled in your address, picked your categories, maybe chased down a few reviews, and then called it done. Totally…