Enterprise SEO doesn’t usually fail because of bad tactics. It fails because the operating model itself makes success nearly impossible. For years, organizations have treated SEO like a downstream marketing…

There is a pervasive narrative doing the rounds in the publishing industry called “Google Zero.” This narrative, embraced by many industry leaders, poses that traffic from Google – Search and…

Yoast announced a new Schema Aggregation feature that locates your site’s entire structured data in one location. The integration enables WordPress sites that use Yoast’s plugin to make website content…

A security advisory was issued for two vulnerabilities affecting the Seraphinite Accelerator WordPress plugin that’s installed in over 60,000 websites. The vulnerabilities can be exploited by any logged-in user with…

An advisory has been published about a critical vulnerability discovered in the User Registration & Membership plugin for WordPress, installed on more than 60,000 websites. The vulnerability is rated 9.8/10.…

An advisory was published about a high-severity vulnerability discovered in the Page Builder by SiteOrigin WordPress plugin, which is installed on more than 500,000 websites. This is the third vulnerability…

If someone had asked me a year ago what might be the next big innovation to come out of the major AI companies, I’m pretty sure I wouldn’t have said,…

Wordfence published an advisory on a vulnerability in the LatePoint – Calendar Booking WordPress Plugin that makes it possible for authenticated attackers with Agent-level access and above to gain higher…

Builderius has released an experimental AI integration that connects Anthropic’s Claude to live WordPress projects through the Model Context Protocol. The release enables the AI to read the full state…

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Most AEO “strategies” are tactic lists dressed up as long-term direction. They often break the first time a…

Google Research has introduced two new research papers, Titans and MIRAS, aimed at addressing a growing limitation in modern AI systems: handling very long stretches of information without slowing down…

A new Claude Code plugin named Voiceprint is available that creates a “linguistic fingerprint” from actual writing so that writing output sounds exactly like your own writing. Based On Stylometry…

There has recently been a fair bit of drama about Google’s patent about generating landing pages instead of sending users to websites. While it’s true that the patent is about…

How Content Marketing Drives Visibility in AI Search How do you get your content to be the kind that LLMs recognize, reference, and recommend? AI-powered search experiences like ChatGPT, Gemini,…

Ranking in Google’s top 10 is a weaker indicator of being cited in AI Overviews than it was last year, according to an updated Ahrefs analysis. The study examined 863,000…

Google updated two Search Central documentation pages, adding guidance on how publishers can tell Google which image to prefer for thumbnails in Search results and Discover. The company added a…

One in five Shorts that YouTube recommends to new users is low-quality, mass-produced AI-generated video, often described as “AI slop.” YouTube CEO Neal Mohan used that label himself in his…

When we’re talking about grounding, we mean fact-checking the hallucinations of planet destroying robots and tech bros. If you want a non-stupid opening line, when models accept they don’t know…

A recent post on X (formerly Twitter) called attention to the fact that many popular open source projects, like WordPress, are run by a single person, often referred to as…

This post was sponsored by Scrunch. The opinions expressed in this article are the sponsor’s own. AI bots are visiting your website, interpreting your content, and shaping how customers perceive…

New research from BrightEdge shows that while AI Overviews (AIO) has expanded its coverage since launch, it surprisingly doesn’t represent a complete shift away from traditional organic search results, as…

Welcome to PPC Pulse weekly news review. This week’s focus includes asset guidance, budget pacing, and search controls across Google and Microsoft Ads. Google reinforced the importance of asset variety…

Microsoft has rewritten the Bing Webmaster Guidelines to cover how content appears in both traditional search results and Copilot’s AI-generated answers. The previous version focused on how Bing indexes and…

Welcome to the week’s SEO Pulse for the best of this week’s news: updates cover what early data reveals about the February Discover core update, why Google may ignore a…

Google’s February 2026 Discover core update has finished rolling out, per an update posted to the Search Status Dashboard at 2:02 AM PT on February 27. The rollout took roughly…

Google is preparing to test changes to how search results appear in Europe that would give competing vertical search services more visibility, Reuters reported, citing a person with direct knowledge…

Joost De Valk, founder of Yoast SEO, announced that he is stepping away from FAIR, a Linux Foundation project for creating an independent repository of themes and plugins. Fair Project…

Google’s Gary Illyes and Martin Splitt used an episode of the Search Off the Record podcast to walk through how Google’s crawler handles HTML. The conversation revealed differences between how…

For the past couple of decades, SEO has been about linear visibility. Your website ranks for more keywords in higher positions, which, in turn, drives more clicks, and has been…

Most people do not wake up one day and decide they are done with a product category. They leave when the workflow starts to feel like work. Think about something…