When Google started rewriting headlines with AI in Discover last year, it called the test “small.” By the following month, it was reclassified as a feature. Now the same pattern…

For 25 years, we’ve built websites for humans who click, scroll, and browse. That era is ending. I’ve been in website optimization for 15+ years, and this is the biggest…

Welcome to the week’s Pulse: updates affect how Google personalizes AI Mode, what Googlebot’s crawl limits look like in practice, and what new data shows about AIO click behavior and…

Welcome to this week’s PPC Pulse. Updates focus on expanding creative tools in Google Ads and updates to bidding strategies in Microsoft Ads. The newest version of Nano Banana Pro…

For today’s Ask An SEO, we answer the question: “As an SEO, should I be using log file data, and what can it tell me that tools can’t?” What Are…

Google updated the Universal Commerce Protocol with new Cart and Catalog capabilities, highlighted Identity Linking as an available option, and announced a simpler onboarding process through Merchant Center. The update…

So, let’s say you spent six months building a resource library: guides, explainers, comparison pages, all well-researched and clearly written, structured for humans who are trying to make decisions. Your…

Google’s John Mueller answered a question about Search Console and 404 error reporting, suggesting that repeated crawling of pages with a 404 status code is a positive signal. 404 Status…

AI search has changed the rules, but has your tracking? How do you measure visibility without rankings? Which prompts actually reflect real buyer intent? And how do you avoid AI…

Automation has been part of PPC management for longer than many marketers realize. Bid adjustments, keyword expansion, and audience targeting have been guided by machine learning inside platforms like Google…

SEO, like most organic and non-advertising or paid channels in digital marketing, is labor-intensive. Yes, there are software suites, analytics platforms, research tools, and a number of other things that…

Enterprise SEO doesn’t fail because teams lack knowledge. It fails because they’re invited too late. In most large organizations, SEO still operates in a reactive posture. Teams review pages after…

Last Friday afternoon, Digg died. Again. Two months. That’s how long the relaunch lasted before CEO Justin Mezzell pinned a eulogy to the homepage. The platform had raised $15-20 million.…

An SEO crafting a newsletter with AI spotted a hallucination about a March 2026 Google Core Update and decided to publish it as an experiment to see how misinformation spreads.…

Google’s John Mueller answered a question about moving to HTTPS, explaining why the process of making a site secure is actually a major undertaking that can have a negative impact…

SEJ Live’s opening panel covered three months of AI search changes from three angles. I covered the news, SEJ Founder Loren Baker covered the business case, and Managing Editor Shelley…

Search referral traffic to small publishers dropped 60% over two years, according to Chartbeat data reported exclusively by Axios. That’s nearly three times the decline at large publishers. The analytics…

AI Overviews cut the click-through rate on Germany’s top organic position by 59%, according to a SISTRIX analysis of more than 100 million keywords. The data, published by founder Johannes…

Google has removed “What People Suggest,” a search feature that used AI to organize health perspectives from online discussions. The confirmation came as Google held its annual Check Up event,…

Google is opening Personal Intelligence to free-tier users in the U.S. Previously limited to paid AI Pro and AI Ultra subscribers, the feature is now expanding to users with personal…

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Branded search inflates your return on ad spend (ROAS) by taking credit for demand you already own, and…

Vibe coding WordPress plugins with AI can raise concerns about whether a plugin follows best practices for compatibility and security. WordPress.org’s Plugin Check Plugin offers a solution for those who…

Would you let an AI agent spend $50,000 of your company’s budget without checking its work? Probably not. Right now, our marketing world is distracted. We’re busy arguing over AEO/GEO…

Chris Green helped analyze 17 million websites and co-authored the latest SEO chapter for the Web Almanac, and his conclusion should matter to anyone who does SEO for a living.…

A BuzzStream report analyzing 4 million AI citations found that press releases distributed through syndication channels barely appear in AI-generated answers. Background Press release distribution services have been marketing AI…

Every few years, the SEO industry discovers a new way to mass-produce content and convinces itself that this time it’ll work. That the sheer volume of pages will overwhelm Google’s…

Google’s Gary Ilyes and Martin Splitt discussed Googlebot’s crawl limits, providing more details about why limits exist and revealing new information about how those limits can be adjusted upward or…

Welcome to this week’s PPC Pulse. Updates focus on Merchant Center access for agencies, bidding strategy, and how PPC marketers are adapting to industry changes. Google expanded access to Merchant…

Welcome to the week’s Pulse: updates affect how AI Mode links work, how local discovery works in Maps, and what you can do in Search Console. Here’s what matters for…

I wrote a LinkedIn post on this very topic a while ago, and people seemed, at least, reasonably interested. So I thought I’d expand on it a little. It is,…