Robby Stein, Vice President of Product for Google Search, recently sat down for an interview where he answered questions about how Google’s AI Mode handles quality, how Google evaluates helpfulness,…

For many years, organizations have relied on a familiar view of the customer journey. The idea that a user moves from awareness to consideration to decision in a neat and…

Coursera has agreed to acquire Udemy in a stock-for-stock transaction that will combine two large online learning platforms with consumer and enterprise businesses. Under the terms of the deal, each…

The search industry is entering a transition that many people still treat as a footnote. The systems consumers rely on are changing, and the way information is gathered, summarized, and…

When Emily Epstein shared her perspective on LinkedIn about how “people didn’t stop reading books when encyclopedias came out,” it sparked a conversation about the future of primary sources in…

In organic search, disruption has always been the norm, but the integration of AI into Google Search – with AI Overviews and now AI Mode – is not an incremental…

Link building outreach is not just blasting out emails. There’s also a conversation that happens when someone emails you back with a skeptical question. The following are tactics to use…

Few CEOs ever ask hard questions about their company website. They’ll sign off on multimillion-dollar redesigns, approve ad budgets, and endorse “digital transformation” plans, but rarely ask how much enterprise…

Trust is commonly understood to be a standalone quality that is passed between sites regardless of link neighborhood or topical vertical. What I’m going to demonstrate is that “trust” is…

Seven months after Google teased “personal context” for AI Mode at Google I/O, Nick Fox, Google’s SVP of Knowledge and Information, says the feature still is not ready for a…

Google released Gemini 3 Flash, expanding its Gemini 3 model family with a faster model that’s now the default in the Gemini app. Gemini 3 Flash is also rolling out…

Google updated its JavaScript SEO documentation with new guidance on handling canonical URLs for JavaScript-rendered sites. The documentation update also adds corresponding guidance to Google’s best practices for consolidating duplicate…

Are you tired of remarketing headaches in your Google Ads account? In a time when we’re all facing increasing privacy restrictions, browser setting changes, and complex tracking setups, building reliable…

Informational sites can easily decline into a crisis of search visibility. No site is immune. Here are five ways to manage content to maintain steady traffic, increase the ability to…

Safari 26.2 adds support for measuring Largest Contentful Paint (LCP) and the Event Timing API, which is used to calculate Interaction to Next Paint (INP). This enables site owners to…

Spam is back in search. And in a big way. Honestly, I don’t think Google can handle this at all. The scale is unprecedented. They went after publishers manually with…

Inside many companies, SEO reporting still relies heavily on mainstream metrics like keyword tracking, traffic graphs, etc., while the leadership side asks a different question: “How much revenue did this…

There are multiple reasons why a site can drop in rankings due to a core algorithm update. The reasons may reflect specific changes to the way Google interprets content, a…

This year has been a continuation of learning and understanding about how AI impacts our industry. It’s been less about the chaos of the initial disruption and more about “how…

Google’s AI Mode and AI Overviews can produce answers with similar meaning while citing different sources, according to new data from Ahrefs. The report, published on the Ahrefs blog, analyzed…

Google’s John Mueller recently answered a question about how Google responds to staggered site moves where a site is partially moved from one domain to another. He said a standard…

Google updated its JavaScript SEO documentation to clarify that noindex tags may prevent rendering and JavaScript execution, blocking changes. When Google encounters `noindex`, it may skip rendering and JavaScript execution. …

Cloudflare published its sixth annual Year in Review, offering a comprehensive looks at Internet traffic, security, and AI crawler activity across 2025. The report draws on data from Cloudflare’s network,…

If it looks like an AI hallucination problem, and sounds like an AI hallucination problem, it’s probably a data hygiene problem. I’ve sat through dozens of demos this year where…

WooCommerce announced that it will roll out integration with Stripe’s Agentic Commerce Suite, which will enable AI shopping assistants to conduct transactions. Agentic AI Shopping Agentic AI seems a long…

Google has updated Search Live with Gemini 2.5 Flash Native Audio, upgrading how voice functions inside Search while also extending the model’s use across translation and live voice agents. The…

Google is “strongly recommending” Performance Max to advertisers. With its promise of automated optimization across all Google inventory and AI-driven functions, it’s easy to see why Google pushes it so…

How people use Microsoft Copilot depends on whether they’re at a desk or on their phone. That is the core theme in the company’s analysis of 37.5 million Copilot conversations…

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to…

The December 2025 core update is the main story this week. Google confirmed a new broad ranking update, clarified how often core changes happen, expanded Preferred Sources in Top Stories,…