Relying on ads to make a sale on the first click is putting the cart before the horse, so to speak. Users will abandon your carefully crafted funnel at any…

Hybrid search refers to merging search technologies — but the tech used to create hybrid search engines is changing. Here’s where it’s at today. Traditionally, hybrid search referred to a…

Mozilla announced that it is rolling out Total Cookie Protection to the Firefox browser, its most powerful cookie blocking technology ever. The new technology blocks third-party cookie trackers, stopping advertisers…

Growth marketing and growth hacking are terms you hear loosely thrown around. There are even job titles and functions that specialize in “growth hacking.” But, what does growth marketing actually…

Google, Meta, TikTok, and other tech giants reportedly agree to revisions of EU’s anti-disinformation code, which will have the companies share more information with the European Commission. A confidential report…

Consider the last time you searched for an Italian food restaurant in a new city. You’re unfamiliar with the area and don’t have any personal recommendations to rely on. You…

Having a strong technical infrastructure helps search engines crawl and index your content. By improving the technical aspects of a website – such as site structure, file compression, and load…

This year, at WordCamp Porto, I had an opportunity to interview Josepha Haden Chomphosy, Executive Directory of WordPress. She gave us some very in-depth answers about what is happening in…

Google’s Search Advocate John Mueller answered a question in an SEO-office hours video about whether a CDN can improve ranking. Mueller responded with an in-depth answer that discussed page speed,…

While attending WordCamp Porto, I had an opportunity to attend Ivan Popov’s presentation on Headless WordPress. It is one of the obscure areas for SEO, and I want to share…

The basic definition of ad rank has not changed over the years. Ad rank is the value that determines your ad position on Google Search, relative to other ads. While…

LinkedIn is launching a free tool called Business Manager that’s designed to simplify the marketing efforts of B2B professionals. LinkedIn Business Manager brings together tools from Campaign Manager and LinkedIn…

Domain names with keywords in them are considered valuable for a variety of reasons, including a long-standing idea that they might be directly or indirectly helpful for ranking purposes. Choosing…

CSS. HTTP. URL. HTML. It’s possible the only field that uses more acronyms and initializations than web marketing is the military. The military uses them to save time. Sometimes, it…

The real estate market is more competitive than ever. And smart realtors need a way to stand out from the crowd. But, the days of throwing up a billboard with…

Meta, Facebook’s parent company, is reportedly in the process of developing a new type of ad that will rely on less user data for targeting. Rather than relying on personal…

Did you ever play Tetris? If so, you probably remember how there was no real way to “beat” the game. It basically just got faster and faster with every level.…

Google Ad Manager receives eight changes and tweaks in a recent update including integration with Google Analytics 4 (GA4), optimized pricing, and more. In addition, Google shares information about four…

The right search query is a Goldilocks-style effort: Not too specific that you get no results, and not too broad that you get too many. Semantic search, meanwhile, is all…

Creating measurable leads is essential for driving sales. But you cannot drive sales if your landing pages don’t convert. Landing pages play a crucial role in segmenting, iterating, and ultimately…

Start-up SaaS websites typically consist of the home page and maybe a handful of supporting pages – neither of which offer any SEO value. A good SaaS homepage will drive…

It’s the bread and butter of your career, but possibly also the bane of your existence. Calling to targets like a siren’s song, whether they’re in the office down the…

Are you creating a new ecommerce store for your business or looking for ways to improve the functionality of your current store? Creating an ecommerce experience that is sure to…

Google Search Console lets you look at your website through Google’s eyes. You get information about the performance of your website and details about page experience, security issues, crawling, or…

Recent data shows that Facebook attracted 2.93 billion active monthly users. in Q1 2022, making it the social media platform used most around the world. However, even though Facebook is…

Google confirms the core algorithm update it began rolling out on May 25 is officially complete. Now you can get an accurate assessment of the impact. The announcement of the…

Measuring SEO metrics is essential for proving the value of your efforts and optimizations. It’s the key to getting budget from existing clients and executives, landing new ones, making the…

Optimizing a website according to best practices is a starting point. Once a site is published, out the door comes the next process of monitoring performance and improving based on…

Extracting the search results into a spreadsheet is a seemingly straightforward thing. However, because of limitations on automated queries placed by Google and other search engines, it can become prohibitive…

Google is expanding its verification program for finance ads, which will require advertisers in more countries to prove they’re authorized to promote financial services. Verification adds an extra layer of…