Google is reportedly rushing to develop a new artificial intelligence (AI)-powered search engine in response to threats from competitors like Microsoft’s Bing. The New York Times reports this development comes…

Google announced the latest improvements to Search Ads 360 in an effort to offer a more efficient and user-friendly experience, with cross-channel campaign support and features that cater to the…

Podcasts offer a way to explore a wide range of SEO-related topics. Typical podcast subjects are search marketing news, strategies, career advancement, and personal growth. SEO is constantly evolving, with…

The fourth industrial revolution and Web 3.0 continue to transform all legacy communication platforms – from how we consume news to how we market our products. One field that stands…

Databricks announced the release of the first open source instruction-tuned language model, called Dolly 2.0. It was trained using similar methodology as InstructGPT but with a claimed higher quality dataset…

An update to GA4 brings greater flexibility in conversion counting, allowing you to choose between two different methods. GA4 introduces a “once per session” conversion counting method, similar to Universal…

Google added documentation to their Search Central pages offering guidance on a change in how videos are displayed in search results. The change reduces videos shown in search results for…

The recently-introduced bipartisan legislature may give users and lawmakers alike a bit more than they bargained for. The Restricting the Emergence of Security Threats that Risk Information and Communications Technology…

Microsoft Advertising and Roku Advertising are joining forces in an industry-first collaboration to enhance the ad buying experience and optimize ad performance. Navigating the digital advertising landscape can often feel…

As an SEO professional, you’ve heard about ChatGPT and BARD – or even used them yourself. You might also be familiar with a handful of machine learning models from Google,…

In the latest edition of Google’s SEO Office Hours, Analyst Gary Illyes addressed a concern raised by a website owner regarding their site disappearing from search results for a specific…

During Google’s April 2023 SEO Office Hours, a website owner asked Gary Illyes, Analyst at Google, whether giving Googlebot a different HTTP status code from the one served to human…

Google released the Google April 2023 Reviews Update today, April 12, 2023 at noon EST (9 AM PDT). This update leans heavily on signals of experience. Google’s April 2023 Product…

Are your Google Ad campaigns falling short of your expectations? Are you looking for ways to scale your ad account and drive more conversions? With a few simple tweaks to…

Google’s annual Webspam Report covering 2022 highlighted all the ways their SpamBrain anti-spam system became more adept at catching multiple forms of spam. While the report is mainly about reporting…

When it comes to building your website, choosing a domain name is one of the most important decisions you will make because it affects how the site is marketed and…

As purchasing power continues to shift and paid marketing budgets dwindle, SEO is increasingly important for business executives who are looking to stay ahead. By leveraging critical insights into consumer…

WordPress security plugin discovered to have two vulnerabilities that could allow a malicious upload, cross-site scripting and allow viewing of contents of arbitrary files. All-In-One Security (AIOS) WordPress Plugin The…

Google recently launched a dedicated Experiment Updates page for the Bard AI project, making it simple for users to stay informed about the latest features. This new page allows you…

Google’s John Mueller commented in a Twitter discussion about the supposed ranking power of links from news sites and offered a different way of thinking about how Google treats those…

The recent ban on ChatGPT in Italy is just one of many potential legal challenges OpenAI faces. As the European Union works towards passing an Artificial Intelligence Act, the United…

Since the launch of ChatGPT, SEO professionals and creators everywhere have been trialing the AI chatbot to see how it can make life easier. When it comes to automating tasks,…

Adobe released a PDF Embed WordPress plugin provides additional ways to display PDFs online in a way that makes them user friendly, pleasantly interactive and useful. The new plugin makes…

Just announced: Google is updating its measurement models starting May 2023. In the April 6 announcement, Google stated that four attribution models would disappear in both Google Ads and Google…

All forms of marketing play a part in good brand management. Using the same tone of voice throughout your ads and emails and choosing the same photo assets for your…

The latest episode of Google’s Search Off The Record podcast discusses the challenges of launching websites and preventing staging sites from being indexed by search engines. Staging sites used for…

The relationship between an SEO professional, the IT department, and the web developers of a site can be complicated. Web developers and IT departments have different priorities from SEO pros;…

Research from Google found that website bounce rates increase by as much as 31% from one-second to three-second load times. In my experience, page load times are one of the…

Imagine logging in to your most valuable business tool when you arrive at work, only to be greeted by this: “ChatGPT disabled for users in Italy Dear ChatGPT customer, We…

Silicon Valley AI company Cerebras released seven open source GPT models to provide an alternative to the tightly controlled and proprietary systems available today. The royalty free open source GPT…