If you had a chance to read previous guides we’ve published on Google Analytics 4 (GA4), you probably know that it is not a plug-and-play analytics tool like Universal Analytics…

SEO is, by default, a longer-term digital marketing channel, and this can challenge the patience of SEO professionals – and that of important stakeholders. Discipline and a high level of…

Google began rolling out the new Google Search Generative Experience (SGE) to people on the Search Labs waitlist. SGE adds generative AI capabilities to Google Search results. Here’s a look…

In a recent announcement, YouTube confirms discontinuing its Stories feature, a tool similar to Snapchat’s and Instagram’s disappearing messages. The feature, which allowed creators to post updates that would remain…

Are you interested in the new social media platform aiming to compete with Twitter? Bluesky is a decentralized social network led by CEO Jay Graber, with Twitter co-founder Jack Dorsey…

A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. You can maximize digital shelf space by removing silos between teams and finding synergies on…

If you get paid as an SEO consultant by the hour or project, your earning potential will always be limited by the number of hours you work. And once you…

On May 27, 2023, WordPress celebrates 20 years of extraordinary growth. It powers approximately 43% of all websites and is the leading content management system by far. How did WordPress…

YouTube, the second most visited website in the world, has changed how we consume content and created a huge marketing opportunity for brands. But how does YouTube marketing work, and…

When shaping your SEO strategy, your success metrics come down to bottom-line results – what’s going to move the needle for your company and make a real impact? Which SEO…

In a new video tutorial, Google Search Advocates Daniel Waisberg and Cherry Prommawin explain how to leverage Google Search Console’s reports for managing and optimizing news websites. The video provides…

Google Search Advocate Daniel Waisberg recently presented an in-depth video on bulk data exports, a feature that allows you to export, store, and analyze Search Console data. This novel solution…

One of the exciting things about WordPress is the unlimited potential to create a website that does every single thing you want it to. Before loading up on plugins, it’s…

Ask any SEO pro and they will tell you that trying to do keyword research without a keyword research tool is a thankless task – and it’s pretty much impossible…

Reviews are a fundamental part of buying on Amazon. They have also been one of the areas that have changed the most over the last decade. As Amazon continues to…

Former search engine Neeva was acquired by data cloud platform company Snowflake, hinting at future integration of the Neeva AI search technology into their products. Neeva Neeva was founded by…

If you are familiar with Google Analytics 4 (GA4), you probably know already that it has built-in scroll tracking by default. And naturally, you might be asking yourself: why do…

There have never been more high quality choices for creating a web presence as there are today, which ultimately comes down to choosing a website platform that best serves your…

As digital marketers and SEO professionals, we always seek new and innovative tools to help us achieve better client results. With the rise of AI technology, we now have access…

There’s no doubt that local marketing is becoming increasingly more competitive. To outpace competitors and engage with local customers, especially when you’re a national brand, it helps to incorporate a…

Marking a significant step forward in AI-powered search, Bing announced at Microsoft Build 2023 that it’s integrating with OpenAI’s ChatGPT. ChatGPT will now feature Bing as its default search engine,…

At today’s Google Marketing Live, Google is expected to announce several new generative AI advancements for Google Ads, Performance Max, Product Studio, and Search Generative Experience (SGE) in Search Labs.…

Google has revealed new information about a ranking system called ‘Topic Authority.’ This system aims to deliver more relevant, expert, and knowledgeable content in Google Search and News for queries…

It’s difficult enough to make it as an ecommerce seller on the Amazon Marketplace when you know what you’re doing; it’s a competitive platform. But if you don’t have a…

ChatGPT has been a game-changer in assisting with daily digital marketing and SEO tasks. To fully utilize this AI-powered chatbot, Chrome extensions are worth considering. But with the constant emergence…

Feel like you’re at link building capacity? Could you build more links with more time or a larger SEO team? Even small teams have been able to build over 1,000…

The National Vulnerability Database announced that a popular Google Analytics WordPress plugin installed in over 3 million was discovered to contain a Stored Cross-Site Scripting (XSS) vulnerability. Stored XSS A…

Google published an AI Policy Agenda paper that outlines a vision for responsible deployment of AI and suggestions for how governments should regulate and encourage the industry. Google AI Policy…

Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal Analytics (UA). GA4 also takes a different approach to measuring…

Embarking on a journey to switch to a new content management system (CMS) can be a daunting task. From creating fresh content to revamping outdated information and optimizing your pages…