Google Ads is introducing a significant change by moving from the previous method of importing the last non-direct click from Google Analytics 4 (GA4) to Google Ads. Now, Google is…

Microsoft has launched a new advertising pilot program allowing businesses authorized to provide select government services to use Microsoft Ads to reach customers. This creates new marketing opportunities for many…

This post was sponsored by Iconosquare. The opinions expressed in this article are the sponsor’s own. Does social media management sometimes feel like 15 jobs rolled into one? We know,…

With the rapid onset of generative AI chatbots, you may wonder which is best for your needs. With the recent release of Google Bard, we decided to test it against…

Google is improving how it helps searchers evaluate information and discover different viewpoints. Finding accurate and reliable information can be daunting as the internet grows and evolves. In response to…

Google recently provided its Performance Max best practices for advertisers in the tourism and travel industry. The need for additional support tools outside of retail and ecommerce has been strong…

Rendering is crucial to your website’s operations, enabling Google to retrieve your webpages, decipher the code, and understand its content and structure. The rendering process then converts this code into…

Getting Started: 2023 Link Building Best Practices Let’s quickly cover the basics of link building first: The best backlinks come from high-authority sites whose niche is the same as yours,…

Google announced an update to search console that provides merchants with the power to accurately gauge the search performance of their product listings and product snippets. Search console has two…

Google is postponing the enforcement date of new advertising policies to May 24, allowing extra time to make needed adjustments. Google’s policy enforcement date is postponed to May 24, 2023,…

Google is rolling out updates to Discovery ads to help brands excel on the platform’s most engaging ad surfaces. As consumers increasingly shop across multiple online touchpoints, over half use…

Google’s official algorithm updates often present unique opportunities. Knowing that Google has made an algorithmic change can present the chance to better understand the search ecosystem. (That’s not to minimize…

Open Source GPT Chat took another step forward with the release of the Dolly Large Language Model (DLL) created by the Databricks enterprise software company. The new ChatGPT clone is…

Twitter plans to end its legacy verified program at the end of this month. To continue having a verified blue checkmark, you must subscribe to Twitter Blue, now available globally.…

Automattic, publishers of the WooCommerce plugin, announced the discovery and patch of a critical vulnerability in the WooCommerce Payments plugin. The vulnerability allows an attacker to gain Administrator level credentials…

Today’s Ask An SEO question comes from Neethu, who asks: My website is almost 20 years old. There are lots of content. Many of them are not performing well. How…

During a five-hour congressional hearing, TikTok CEO Shou Zi Chew faced intense scrutiny from U.S. lawmakers about the social media platform’s connections to its Chinese parent company, ByteDance. Legislators from…

Wondering what improvements can you make to boost organic search results and increase ROI? If you want to be successful in SEO, even after large Google algorithm updates, be sure…

OpenAI announced the introduction of plugin support for ChatGPT. This development aims to enhance the language model’s capabilities, allowing it to access up-to-date information, perform computations, and use third-party services.…

Mozilla announced the founding of an open source initiative for developing AI that puts transparency, accountability and trustworthiness at the forefront of the open source AI products they will build…

Google has just released Bard, its answer to ChatGPT, and users are getting to know it to see how it compares to OpenAI’s artificial intelligence-powered chatbot. The name ‘Bard’ is…

I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020,…

Microsoft has unveiled a new approach to search advertising that aims to help businesses more effectively reach their target audiences in the retail media space. This innovative category-based targeting solution…

TikTok CEO Shou Chew will testify in a hearing before the U.S. House Committee on Energy and Commerce this Thursday, March 23, at 10:00 a.m. ET. As CEO, Chew is…

Opera is launching the first stage of its Browser AI, incorporating generative AI tools into its desktop browsers. The company is integrating AI Prompts and popular GPT-based services ChatGPT and…

GPT-4, the latest version of ChatGPT, OpenAI’s language model, is a breakthrough in artificial intelligence (AI) technology that has revolutionized how we communicate with machines. ChatGPT’s multimodal capabilities enable it…

You want your online business to thrive. One of the best ways to do this is to establish website authority – and the key to successful authority building is to…

LinkedIn is rolling out an array of new features for business pages. These updates can help you showcase your business’s brand identity, values, and offerings while utilizing advanced publishing and…

This week, the House Energy and Commerce Committee will hold a full committee hearing with TikTok CEO Shou Chew to discuss how the platform handles users’ data, its effect on…

TikTok has updated its Community Guidelines, which will go into effect on April 21, 2023. The updated guidelines introduce TikTok’s Community Principles, which guide content moderation to uphold human rights…