It may not look like one of the fancy, paid SEO tools you’re used to logging into, but Excel remains one of the most versatile and powerful tools in an…

Link-building strategies, along with SEO tools, have certainly changed over the years. Since the old automated link-building tools that automatically placed content like KontentMachine or GSA’s Search Engine Ranker, modern…

Yoast SEO plugin founder, Joost de Valk, published a critical appraisal of the WordPress user interface (UI), saying that it makes it “harder to use” and may be a reason…

Examining YouTube’s list of the top trending videos and top Shorts of 2022, as well as the YouTube Ads Leaderboard: 2022 year-end-wrap-up can teach content marketers, content creators, and digital…

The digital market is volatile and ever-changing. Everyone is competing for popular keywords, and artificial intelligence is changing content creation. It can be a bit daunting, especially if you’re new…

During an economic recession, marketing budgets and ROAS typically comes under much more scrutiny. You should read this article for reasons you should not cut your SEO spending during a…

Large Language Models (LLMs) like ChatGPT train using multiple sources of information, including web content. This data forms the basis of summaries of that content in the form of articles…

Since Elon Musk’s takeover of Twitter last October 27, 2022, things at the social media company have gone from bad to worse. You probably saw this coming from a mile…

Google updated their Google Discover feed guidelines to emphasize the most important elements to include in the feed in order for it to be properly optimized. Google Discover Feed The…

Examining YouTube’s list of the top trending videos and top Shorts of 2022, as well as the YouTube Ads Leaderboard: 2022 year-end-wrap-up can teach content marketers, content creators, and digital…

Every month, 2.98 billion people around the globe open up their laptops or smart devices and navigate their way to Facebook. That’s roughly a quarter of everyone in the world,…

Meta announced that the suspension of former president Trump from Facebook and Instagram will be lifted within a few weeks, with “guardrails” in place to discourage repeat offenses. 2021 Suspension…

Much of the web is ephemeral. Web pages exist until they don’t. The content on them exists until it’s updated – and then it’s gone. Unless you go digging in…

Google has announced that Google Optimize and Optimize 360 will no longer be available after September 30. All experiments will continue to run until that date. Google launched Optimize over…

Twitter is rolling out a new ad unit called Search Keywords Ads that allows users to promote sponsored tweets in search results. Advertisers will now be able to pay for…

During a recent earnings call with shareholders, the CEO of Microsoft, Satya Nadella, stated that artificial intelligence would eventually be included in all of the company’s applications. After discussing Microsoft’s…

Following the curtails of a 12,000-employee layoff on January 20th, the U.S. Department of Justice officially filed an antitrust lawsuit against Google this week. With rumors swirling about a possible…

1. Give Your Site A Responsive Layout & Mobile-Friendly Design Your website looks cool and works like a charm on PC; that’s fantastic. Have you tried opening it on a…

Google Search supports a variety of shopping experiences, known as merchant listing experiences, in its search results. These include product snippets, popular products, shopping knowledge panels, and image search. To…

LinkedIn is rolling out a new feature that allows users to see which newsletters other users are subscribed to. Starting February 11, when someone visits your profile, they’ll be able…

Inspiration goes a long way when doing anything remotely creative. Your real estate social media account requires consistent posts, frequent updates, and hence lots of creativity. So, understandably, you need…

Stephen Covey, the motivational educator who wrote “The 7 Habits of Highly Effective People,” says, “Trust is the highest form of human motivation.” As writers, trust is your greatest asset.…

Yoast released version 20.0 introduces major changes to the user interface that are intended to make it easier to optimize a WordPress site. New User Interface The Yoast 20.0 user…

Your clients trust you to create real results and hit KPIs that drive their businesses forward. Understanding the intricacies of how that works can be difficult, so it’s essential to…

As the scope of website optimization continues to expand, digital marketing professionals are being tasked with an increasingly complex set of responsibilities. Following Google’s introduction of Core Web Vitals, there’s…

Marketers have used videos since the 1940s, but the term “video marketing” has gained momentum in the last decade. Google’s purchase of YouTube in 2006 can be considered a critical…

Advertisers around the world this morning started their weekly routine with a big issue accessing Google Ads. Word quickly spread across Twitter and LinkedIn, with confirmation from others that this…

Microsoft is continuing its partnership with OpenAI, creators of ChatGPT, through a new multi-year, multi-billion dollar investment to speed up the development of AI technology. This move builds on previous…

TikTok has confirmed employees can manually promote certain videos across the platform to ensure a specific number of video views. First reported by Forbes, TikTok has since confirmed some of…

ChatGPT Pro offers faster speeds, reliable access, priority to new features for $42/mo, currently in early access phase, not yet widely available. ChatGPT Pro is a professional version of OpenAI’s…