Link attributes abound in the world of SEO, including link title, alternative text, and others. In fact, there are newer rules you need to use if you wish to remain…

The Google Display Network (GDN) continues to be the largest contextual ad network on the internet. It’s also a cost-effective way to jump into the market for awareness and re-engagement.…

Google AdSense has been a great way for publishers to monetize their content through ads. Since the inception of AdSense in 2003, publishers have relied on this product offering to…

With the deprecation of Universal Analytics coming in July 2023, Google has introduced a new integration of Google Analytics 4 and Search Ads 360. This integration provides valuable and necessary…

Google launches a third product review algorithm update in search results, which builds off of the product review updates introduced last year. The first product review algorithm update, which is…

Can you imagine a world without search engines? You’d be stuck combing through endless pages of web content in a frustrating and usually vain struggle to find super important things…

Popular WordPress SEO plugin, Rank Math, has been found to have a bug that causes it to generate duplicate sitemap files. This strange bug in how sitemaps are generated is…

NAP consistency is an important part of Google’s local search and Local Pack algorithms, which means that building citations with a consistent NAP on your Google Business Profile listing and…

A local organic competition analysis is an essential early step in defining your strategy as it helps you understand what you’re up against in organic search results. From this competition…

Google’s use of alt text as a ranking factor is limited to image search. It does not add value for regular web search. This is explained by Google’s Search Advocate…

Throughout the course of the pandemic, hospitality marketing strategies have had to shift dramatically. Consumer behavior, lockdowns, and travel restrictions have wreaked havoc with hospitality marketing messaging. Now that the…

Today’s Ask an SEO question comes from Nafsika from Hamburg, Germany, who asks: “I have two pages ranking for the same keyword: a product page and a glossary article. The…

In the world of SEO, we talk often about technical issues and how to resolve them. We look at content strategy, keyword research, backlinks, and PR. But one thing that…

Why is our traffic declining? SEO professionals, marketers, business owners, and stakeholders have this same question and concern. Traffic = customers = revenue. We all know it. Managing your site…

This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Do you want to improve your website’s performance? While there are tools to track…

In response to a question about why SEO tools don’t show all backlinks, Google’s Search Advocate John Mueller says it’s impossible to crawl the whole web. This is stated in…

A sharp-eyed search marketer noticed that Yoast was generating duplicate sitemaps. It’s not known how long this has been happening, but the head of SEO at Yoast acknowledged the bug…

Google is giving advertisers in the automotive industry a new tool to fuel their marketing efforts in the form of an ad unit customized for vehicle sales. When people search…

YouTube announces five new features for livestreams, some of which are currently in testing and others that will roll out later this year. These features are previewed in a video…

Getting a local business to rank is challenging for three reasons: An uptick in mobile uses because more people are using their phones to find businesses near them. A surge…

Google’s John Mueller answered a question about how Google’s algorithm handles abbreviations. John answered the question in depth, explaining how these are essentially synonyms and that Google doesn’t do anything…

Local businesses that want more traffic from search must improve their local rankings. But can prominence, distance, and relevance affect your organic search rankings? Read on to learn whether there…

John Mueller answered a question about why a site that ranked for one keyword phrase didn’t rank for what they said was a synonym for the same phrase. John answered…

Reconsideration requests are indirectly related to search rankings, as they’re an essential step in the process of recovering from a Google manual penalty. They make the difference between a site…

There are multiple ways to redirect a webpage or an entire website, the two main ways being either a 301 or 302 HTTP response code. Choosing the right one for…

Over the last few years, Google has made several changes to the way their crawlers understand how content answers queries. Most recently, those changes have included more algorithm updates that…

Google’s John Mueller received feedback about a bug in how Search Console validates rich results. Google will drop images from rich results because of an error in how a CDN…

One of the first questions a lot of businesses have about local SEO is: Do I really need it? And I get it. You’re busy – your time, budget, and…

This week’s Ask An SEO question comes from Renee in Iowa, who writes: “I read somewhere that you should submit your sitemap every month. When you provide an XML URL,…

Does Twitter have an engagement problem? A new study from Pew Research Center finds 49% of US adults on Twitter qualify as “lurkers.” Pew Research Center defines lurkers as infrequent…