TikTok has exploded onto the marketing scene as a way to reach millions of people through creative video content. Leading brands are finding all kinds of ways to take advantage…

Google’s John Mueller answered whether a content author’s expertise was important to Google’s algorithm because this plays such an important role in the Quality Raters Guidelines. John answered that he…

Identifying and reducing resources responsible for blocking the rendering of your web page is a critical optimization point that can make or break your page speed. It can be so…

Should you allow users to leave comments on your website? They could help with SEO, as long as you’re able to moderate them, Google says. This topic was addressed by…

Without knowing what “RankBrain” means, people new to SEO may assume it refers to a technology Google uses to rank search results. That assumption isn’t far off, but not every…

Close to a third of all Google searches have local intent – that is, the searcher is looking for something nearby or located in a specific area. Often (but now…

With the continuing onslaught of automation from the ad engines like Google, should we still care about ad scripts? I believe so. Scripts are the perfect tool to execute an…

Effective location-based SEO (local SEO) can have a substantial impact on your digital marketing success comparable to any other core marketing. For a business that has a physical location, or…

We all go through painstaking efforts to improve page speed, in the hopes of benefitting from a ranking boost. Google is said to prioritize speed when it comes to ranking…

Google’s John Mueller answered a question on Reddit about ranking benefits of using the keywords in the domain name. Mueller confirmed that there’s no SEO bonus for keywords in the…

Discord is an underrated gem of a community management and communications platform. This VoIP-based chat platform enables users to communicate via voice, screen share, and text. As a gamer, I…

A recent survey of 600 U.S. and Canadian small to medium-sized business owners and their employees has revealed that 57% do not have an SEO strategy – and 23% have…

Have you ever searched for yourself in Google and found information that was incorrect or outdated? It may be ancient history, and no longer reflective of who you are today,…

Search Engine Journal is hiring an Executive Editor. We need a data-driven, curious, and supportive leader who has deep experience running newsroom and content teams. Someone who knows our world…

At its core, SEO is a multi-faceted keyword, content, and competitive analysis exercise. Local SEO, by extension, includes several specific tasks geared to establishing the relevance and authority of a…

Semantic keyword clustering can help take your keyword research to the next level. In this article, you’ll learn how to use a Google Colaboratory sheet shared exclusively with Search Engine…

Robots.txt is a useful and relatively powerful tool to instruct search engine crawlers on how you want them to crawl your website. It is not all-powerful (in Google’s own words,…

A cookieless world: What will this major shakeup do for your business or clients? What impact will this hit to digital advertising have on lead quality from your paid marketing…

Google’s push for adoption of Web Stories is drawing comparisons to AMP, another lightweight web technology that received a similar push in its early years. With AMP no longer receiving…

As buyer behavior continues to shift throughout the pandemic, Google Ads has committed to a better experience for its users. Google Ads announced its top three priorities for 2022: automation,…

YouTube creators can now optimize educational videos with additional metadata that will be displayed in search results in the future. This update was announced during YouTube’s weekly news roundup that…

Every week, digital advertisers far and wide come together on Twitter to discuss relevant PPC topics. This week’s topic was all about Google’s new Performance Max campaign type. A recap…

Conductor announces its first major move after raising $150M in funding with the acquisition of ContentKing, a real-time SEO auditing and monitoring technology. Today, Conductor has entered into a definitive…

There are few things more frustrating for a marketer who specializes in SEO than a client or employer who wants instant results on a tight budget. After all, SEO is…

Could the power of search intent be used for more than just driving traffic to your site? Search intent can tell you how people are searching on Google, but it…

Now that you have a sense of the oasis we’ve built for agencies let’s dive in. Simplify Onboarding Onboarding new PPC accounts is complex, especially when migrating or launching multiple…

In an effort to reshape public image as Facebook transitions to Meta, CEO Mark Zuckerberg announces new company values emphasizing Meta’s vision for the future. Zuckerberg shared the changes to…

Having good Core Web Vitals scores won’t necessarily lead to improved indexing of your webpages in Google’s search results. This is stated by Google’s Search Advocate John Mueller during a…

My last column highlighted some critical actions necessary to execute a successful International Search Engine Optimization strategy. This time, let’s take a look at the specific business benefits of creating…

In this edition of Ask An SEO, Zach from Wichita writes us: “How would an SEO specialist write a content brief for an industry expert with very little writing experience?…