While we tend to over-complicate SEO with constant algorithmic updates and best practices, the foundation of digital marketing lies in audience and market research. Many tools, such as keyword research…

If you haven’t heard, Looker Studio has replaced the well-known Google Data Studio brand. While Google Data Studio made reporting easier for many marketers, it certainly had its limitations. As…

So, you want to implement JavaScript redirects, but you’re unsure how they work? Yes, they are more challenging to implement than standard redirects. Ideally, you should use 301s, 302s, or…

In a world where PR and content marketing is essential to SEO, the sports industry can bring about some learnings for anyone in the digital marketing field. Karina Barriga Albring…

It’s no secret that the grind of startup culture can be difficult for many young entrepreneurs to overcome. Perhaps the biggest challenge for any entrepreneur within the startup world is…

TikTok’s ‘For You’ page, the first screen people see when opening the app, will tell users why the algorithm put a video in their feed. Users can bring up this…

Twitter is launching Blue For Business, a new version of Blue Verified designed to distinguish brand accounts from personal accounts. In addition to a gold checkmark, Blue For Business comes…

Can you believe the end of the year is already upon us? With so many changes to the advertising ecosystem, it’s easy for time to fly by. The year 2022…

Google is rolling out brand new search technology in India, one of the search company’s biggest markets, including bilingual search results and in-video search. This week, Google held its eighth…

Google announced a breakthrough technology called CALM that speeds up large language models (like GPT-3 and LaMDA) without compromising performance levels. Larger Training Data Is Better But Comes With a…

Marketplace SEO is the same as trying to get visibility on search engines, there is no silver bullet that gets you there. Only those sites that invest in search engine…

With so many new changes in the digital landscape, it’s essential to keep up with the latest trends and stay equipped with the latest tools for maximum efficiency. Give your…

Google announced they are retiring the seven year old Web Light service that optimized webpages for devices on slow mobile devices and mobile connections. The official Google developer page documentation…

Instagram is rolling out four new Reels templates that allow users to create a narrated video of their 2022 highlights. With this launch, Instagram continues to let users customize their…

In response to a thread on Reddit, Google Search Advocate John Mueller says there’s no inherent SEO advantage to using WordPress compared to coding a website yourself. A thread in…

There are many programming languages to learn. For SEO, the programming language you choose depends on what you plan to do with that language and how you plan to implement…

Search engine optimization, in its most basic sense, relies upon one thing above all others: Search engine spiders crawling and indexing your site. But nearly every website is going to…

Social media is a powerful tool for marketers. Unlike most forms of customer outreach and branding, it creates an opportunity to initiate and maintain a conversation with your targets. This,…

Are you looking to get more followers on Instagram, but don’t know where to start? There are many ways to increase your followers on Instagram – some people buy them…

For marketers, content is still king. It provides value to your targets, helps establish you as an expert in your field, drives traffic, and tells search engines why your website…

It’s still important to track keyword rankings if you want to maximize your SEO efforts. Tracking keyword rankings can help you ensure that your website is visible, taking up valuable…

The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely heavily on social media platforms to connect with their customers and build…

Advertising has always been considered a valuable marketing tool for businesses of all shapes and sizes. While advertising methods and mediums have evolved over the years, the goal is always…

Google Analytics 4 (GA4) is rolling out built-in functionality that allows users to generate landing reports. Used to determine the effectiveness of landing pages, these reports collect data about visits…

Meta implemented several new programs and features in 2022 designed to improve safety and security on its platforms, the company announced in an end-of-year recap news release. In the past…

Render-blocking resources are a critical part of optimizing the infrastructure of your webpage. Reducing them can help make your page load much faster and significantly improve your page’s Core Web…

Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for. Google is upgrading the concept…

The days have grown shorter, and the weather has grown colder, which can only mean one thing: The end of the year is upon us. How did you do in…

Google published a new episode of the Search Off the Record podcast that reveals the reasons behind the Search Status Dashboard, what kinds of incidents it will cover and why…

To work freelance or to go in-house? That is the question. And the question is trickier now more than ever – especially for content marketers. According to our State of…