How To Improve Your SEO Strategy
How do you build an SEO and content strategy that targets intent? Why is it important to consider search intent? How do you show the right content to the right…
SEO news from around the world
How do you build an SEO and content strategy that targets intent? Why is it important to consider search intent? How do you show the right content to the right…
It’s easy to fall into a strategic rut in PPC. Maybe you’re just sticking to proven tactics instead of testing. You could be accustomed to using formulaic creative instead of…
Recently Google Search Console sent out numerous emails alerting publishers of redirect errors. However on Monday the official Google Search Central Twitter account updated the search marketing community that the…
Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…
Creating content and want to know what was trending in search last week, month, or year? Google Trends can help you find useful and timely data. But how do you…
Each year, Google Search algorithms are updated thousands of times to ensure the most relevant, reliable results are listed most prominently. This ongoing commitment to searcher experience and the quality…
Are you planning to market your brand on Facebook? You better follow the rules, or you’ll be out, and you’ll be out fast. A robust social platform for business marketing,…
Not all websites need to be seen as authorities in order to rank well in search results, says Google’s Search Advocate John Mueller. This is stated during the Google Search…
Google will begin to deindex your pages from search results if your website experiences more than a couple of days of downtime. This is stated by Google’s Search Advocate John…
Adding images to written content can help add context for readers and keep them engaged for longer periods. In turn, that could lead to more time on site, which increases…
Google Ads is relaxing its policy on the use of stock photos in image extensions, meaning you’re no longer required to source your own visuals. This update is part of…
Ordered and unordered lists are commonly used in web content to present related items, step-by-step instructions, etc. in an organized way. Using the <ul> element with <li> child elements creates…
A serious code execution vulnerability in Log4j has security experts warning of potentially catastrophic consequences for enterprise organizations and web apps. The vulnerability, listed as CVE-2021-44228 in the Apache Log4j…
Will adding H2 to H6 subheadings and using specific keywords in them help your content rank higher in Google Search? The post Are HTML Heading Tags (H2-H6) A Google Ranking…
If you’ve ever run from the shower to write down an idea or found a quarter in a birthday cake as a kid, you know how some of the best…
Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…
The WPS Hide Login WordPress plugin recently patched a vulnerability that exposes users secret login page. The vulnerability allows a malicious hacker to defeat the purpose of the plugin (of…
Alexa.com announced that it will be retiring its marketing services after 25 years. Founded in 1996, Alexa was subsequently acquired by Amazon in 1999. It was initially known for providing…
A new professional mode for Facebook profiles enables users to make money with features that were previously exclusive to Facebook Pages. In addition, Facebook Pages are getting new capabilities that…
You’ve probably seen seller ratings show up in Google advertising – or perhaps in organic search where they’re being tested. They’re the one- to five-star ratings that sometimes display in…
We all know that the last two years have been exceptionally tough for travel and tourism, from the biggest corporations all the way down to small local businesses. For most,…
A new guide from Google goes over the acceptable ways to incorporate user generated content (UGC) on your website to ensure you’re following the company’s guidelines. To assist websites with…
Ready to build your first website? Are you shopping for affordable WordPress web hosting? There are multiple types of web hosting solutions to choose from: shared hosting, dedicated hosting, cloud…
This year has been a wild ride when it comes to Google My Business (GMB) – erm, I mean Google Business Profile (GBP). The most notable change in 2021 was…
Facebook announced a new AI technology that can rapidly identify harmful content in order to make Facebook safer. Th new AI model uses “few-shot” learning to reduce the time for…
Is tagging important for SEO? A lot of SEO professionals will respond with a tentative, “It depends.” Make no mistake – done incorrectly, tagging can actually have counterproductive impacts on…
Google’s annual recap of the year’s top trending searches offers dozens of ideas for content publishers looking to capitalize on long-tail keyword opportunities. Data on the top trending searches is…
You’ve probably noticed an influx of seasonal television advertising campaigns by retail brands in the build-up to Christmas. These spots tend to attract widespread media coverage and acclaim upon their…
This week’s Ask An SEO question comes from Alan in Calgary, Alberta, who wrote: “I created EmailSanta.com in 1997. I’ve been an avid follower of SEJ and with your help,…
Google changes how search results for news stories are presented on desktop by grouping together multiple results for the same story. This update is now in effect, which brings news…