Given the current economic conditions, marketing teams are being stretched thin and are expected to do more with less. If you are a marketer focused on generating revenue from local…

The travel and tourism industry has undergone extreme changes over the years, and your business should be aware of how to adapt to these changes. With the rise of Google…

Imagine the results you could achieve if you knew the Google search algorithm. Just think of the organic traffic you could drive to your site if you knew exactly what…

In the world of digital marketing, traffic is the name of the game. And generating a lot of traffic usually means successfully promoting your content to get links and social…

Twitter has come a long way from its humble beginnings in 2006 as a 140-character microblogging site. Today, more than 436 million people use the social media site every month…

When you run a business globally, your website is one of the most powerful tools to reach and communicate with your target audience. If you are conducting business offline in…

TikTok could be facing a ban in the United States after a commissioner at the Federal Communications Commission (FCC) raised concerns over national security. The app’s growing popularity in the…

The digital marketing landscape is constantly changing – and it’s tough to know which tools you need and which you can do without. With Artificial Intelligence and Machine Learning (AI/ML)…

Substack has launched Substack Chat, a discussion feature allowing authors to communicate with their audiences directly via a mobile app. This move positions Substack as a direct competitor to Twitter,…

How can you improve your link building strategy? Which modern techniques can help you boost organic growth? What are the most important link metrics to consider for organic search visibility?…

Imagine you’re having a minor medical problem. Maybe every time you eat, your jaw audibly clicks behind your molars. It’s not painful, but it’s unpleasant. To find a solution to…

Whether you run an ecommerce or brick-and-mortar retail business, chances are you’ve heard a thing or two about Google Shopping. But what is Google Shopping, exactly? Is it worth using?…

Countdown clocks, limited seating, only X items left in stock … does scarcity marketing work for you? If so, why? Scarcity marketing and the Fear of Missing Out (FOMO) is…

Keywords and content may be the twin pillars upon which most search engine optimization strategies are built, but they’re far from the only ones that matter. Less commonly discussed but…

You hear about internal links all the time. But how important are they? Do internal links affect search rankings, and if so, how can you best optimize them for SEO?…

During a live session at Brighton SEO, Google Search Advocate John Mueller makes a prediction about the future of backlinks. Mueller, joined by fellow Googler Lizzi Sassman and guest Myriam…

In this age of online reviews, your brand’s reputation is paramount. Before visiting a business, 63.6% of consumers check Google reviews. And 35% of people ranked “trust in brand” as…

YouTube rolled out several updates this week, including expanding search insights to more languages and a new layout for channel pages. YouTube Search Insight In More Languages Introduced in November…

In this technological and digital age, we’ve seen a rise in the importance of expanding the computer science workforce. With the demand for skill sets, such as machine learning and…

The ongoing focus on consumer privacy has resulted in another Google Ads update, impacting similar audiences targeting. This week, Google Ads Liaison Ginny Marvin confirmed that Google will phase out…

If you’re new to the web, in a digital role, or are modernizing your business’ presence online, you likely hear a lot of acronyms and jargon. Content management systems (or…

Meet Sonya: A content marketer who’s keen on all the latest fads, like snappy tweets and seven-second TikTok videos. With all that 7-second content consumption, it’s no wonder Sonya is…

Tumblr is one of those social media platforms that everyone has heard of, but few know anything about. While many may not know exactly what it is, Tumblr is one…

This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. With over half of our employees hailing from Ukraine, SE Ranking confirms that…

Meta is rolling out new ways for creators to earn revenue directly from their Instagram audience. Subscriptions are expanding to all eligible US creators, and Instagram is introducing a tool…

There’s no question people get most of their information online these days. But, did you know people are also searching for local businesses just as much as they look up…

Facebook’s professional profile mode is now available to users worldwide, allowing everyone to showcase their skills and abilities in new ways. First rolled out last December to US-based individuals only,…

Search advertisers are accustomed to change – but even as innovation, evolution, and new features attract many of us to this industry, it’s a challenge to keep up and keep…

According to a statement from the company, Google has finally ended Hangouts for good. The app, which has been Google’s primary messaging platform since 2013, will redirect users to Google…

Black Friday and Cyber Monday sales are just around the corner. It’s a bargain hunter’s dream, and dedicated shoppers are already prepping their wallets. For Shopify stores, it’s the most…