This post was sponsored by SafeOpt. The opinions expressed in this article are the sponsor’s own. Are you noticing that the majority of your online shoppers reach the cart stage…

The Google Ads Keyword Planner is a useful tool; there’s no doubt about that. Whether you’re starting your first Google Ads campaign or your hundredth campaign, having a plan or…

A tweet that Google no longer delivers helpful results struck a nerve with others who felt likewise, causing it to go viral. The tweet received over 42,000 likes and nearly…

Website redirects tell browsers and search engines information about a URL and where to find the webpage. It’s essential to use redirects correctly because they impact how websites are crawled…

Google search console warns publishers about 404 errors: 404 and soft 404. While they’re both called 404, they are very different. Consequently, it’s essential to understand the difference between the…

What’s more important to your SEO bottom line? Data or feelings? Data, of course! Dmitrii Kustov of Regex SEO joins me on the SEJShow to talk SEO Data, the opportunities…

In the world of digital marketing, traffic is the name of the game. And generating a lot of traffic usually means successfully promoting your content to get links and social…

At face value, the average website user cannot tell whether a link is Nofollow or Dofollow. You can copy or click on a Nofollow link just the same as they…

Meta tags are the most fundamental part of SEO and making sure that your site’s pages have a good, solid foundation of optimization. These are the tags that you add…

It’s being reported that Elon Musk has completed his purchase of Twitter and immediately fired the CEO, CFO as well as the executive in charge of legal, policy and trust.…

Are you planning to launch a new website? If so, your first step to acquiring traffic will be to get your website indexed on search engines like Google. This will…

Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently. New Features For Google Ads Performance Max Campaigns…

Google is pushing the sunset date of Universal Analytics 360 to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The last day to switch from…

Wondering what you should focus your SEO efforts on in 2023? Our second annual, first-party data report has all the insights you need to advance your strategy. Find out the…

Twitter has come a long way from its humble beginnings in 2006 as a 140-character microblogging site. Today, more than 436 million people use the social media site every month…

When you run a business globally, your website is one of the most powerful tools to reach and communicate with your target audience. If you are conducting business offline in…

Hello, my fellow search and biddable media industry friends. For those that watch, follow, and/or troll my Twitter account, you’ve seen me on #ppcchat bashing things like Pmax, Auto-Apply Recommendations,…

Keyword research is often thought of as the keystone of SEO and provides the foundation for many SEO strategies. After all, how can you optimize your website for search engines…

Meta’s Reality Labs division, overseeing augmented and virtual reality operations, lost $3.7 billion in Q3. Here are all the details from the latest earnings report. The loss is due to…

Google’s bumper ad tool, which shortens longer videos to six-second bumper ads, is now broadly available. Here’s more information on how to use it. The tool, previously known as Bumper…

September 2022 was one of the most turbulent months of recent times for news publishers. The month started with the Helpful Content Update, which targeted low-quality, unhelpful content. That was…

Shares of Google-parent Alphabet are down sharply after the company’s latest earnings report reveals the slowest quarter for revenue growth in almost a decade. Google’s year-over-year (YOY) revenue growth is…

It may sound like something out of a “Black Mirror” episode. Still, advances in artificial intelligence (AI) now allow people to interact and hold conversations with loved ones from beyond…

Imagine you’re having a minor medical problem. Maybe every time you eat, your jaw audibly clicks behind your molars. It’s not painful, but it’s unpleasant. To find a solution to…

Your website needs traffic – the more, the better. And to do that, you need to be ranked highly in search engine results. How do you do that? With search…

See Your Site Load Through Your Visitor’s Eyes Get a good idea of what your visitors are actually experiencing when they visit your website. Notice anything loading slowly or out…

Twitter is expanding its Campaign Planner forecasting tool for advertisers to 15 additional countries and adding support for the video views objective. Initially launched in three countries, Campaign Planner estimates…

Twitter’s heavy tweeters aren’t as active as they used to be, and people who use the site regularly have markedly different interests than in years past. This information is reportedly…

Two Googlers discussed the use of stock photography in a recent Search Off the Record podcast, where they explored the relative benefits and downsides of the practice. There are many…

Meta is introducing new ways for brands to discover whether other accounts use their intellectual property (IP) on Facebook and Instagram. A tool from Meta called Brand Rights Protection is…