Automation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies campaign setup and management based on an…

For many businesses, if you’re only tracking conversions that occur directly on your website, you’re likely missing a complete picture of how ads impact sales. A potential customer might click…

The opinions expressed within this story are solely the author’s and do not reflect the views and beliefs of Search Engine Journal or its affiliates. With the looming economic challenges,…

Despite the benefits of aligning strategies, marketing and SEO managers don’t always have the same goals when it comes to promoting content, from what I have observed with clients and…

Google’s John Mueller responded to a Reddit SEO discussion where a search console warning about mobile usability was soon after followed by a rankings drop in a medical related website.…

With more than a billion websites across the World Wide Web, it’s not hard to understand that it’s tough to stand out among them. That’s why the best content on…

Local SEO can be challenging for enterprise brands because it means knowing how to do “national” SEO, Google Business Profile, and then learning how Google handles your priority search queries…

With the rollout of target frequency, Google is giving advertisers more control over the number of times people see their ads on YouTube. Previously, controlling ad frequency on YouTube was…

The free version of Yoast SEO updated to version 19.10 and the premium version to 19.5, introducing numerous important changes. This is what you should know about these releases if…

With an uncertain economic outlook, now is a good time for advertisers to ensure their tech stack includes the right tools and automations to save money in the long run.…

As SEOs and marketers discuss leaving Twitter for other platforms, we asked what your plans are. You told us you’re not leaving. CEO Elon Musk’s ongoing changes have many reconsidering…

Python is one of the common programming languages for automating SEO processes. One of the greatest libraries for creating a front-end for our apps without any HTML, CSS knowledge, or…

Every SEO professional knows content is king. And not all content is created equal. But does your content’s readability affect how Google ranks you in search results? There are a…

Does Lighthouse Score Impact My Website Ranking? Unlike the Core Web Vitals, the Lighthouse score does not impact your search engine rankings. Even if Lighthouse gives you a low score,…

If there’s one statement that rings true for marketers, it’s that “change is the only constant.” The marketing landscape can be unpredictable, particularly with the challenges and uncertainty of the…

If there’s one thing I’ve learned during my long career in digital marketing, it’s that productivity and time management do not come naturally to everyone. In fact, I’ve noticed that…

Instagram users with professional accounts can schedule posts and reels up to 75 days in advance directly from the mobile app. Until now, it hasn’t been possible to schedule Instagram…

Google is updating the GA4 custom report builder with the ability to add dimensions and metrics that are important to your business. The official Google Analytics changelog reads: “You can…

The phrase “canonical tag” often comes up in discussions around SEO, and likely more so when working with cross-functional partners like engineering, analytics, etc. At first glance, it might seem…

Are you looking for better ways to manage social media accounts without missing out on anything important? Social media platforms play a vital role in our lives today. From staying…

Ready to take your PPC strategy to the next level in 2023? Your first step is staying up-to-date on the most important PPC trends. This ebook is filled with the…

Google Search Advocate John Mueller said, “search is never guaranteed,” in response to a site owner asking why their content isn’t indexed. In the r/TechSEO forum on Reddit, a user…

YouTube Shorts are now available in a television-optimized format, the company announced today via a blog post. Owners of Android TVs or Google TVs will now be able to view…

Google Search Advocate John Mueller shares an easy way to deal with negative SEO attacks, such as competitors building spammy links to your domain. Mueller addresses this topic in reply…

Looking for this year’s keys to help you build your next content marketing strategy? Wish you had a powerful content roadmap to help your business reach new heights in 2023?…

Given the current economic conditions, marketing teams are being stretched thin and are expected to do more with less. If you are a marketer focused on generating revenue from local…

The travel and tourism industry has undergone extreme changes over the years, and your business should be aware of how to adapt to these changes. With the rise of Google…

Imagine the results you could achieve if you knew the Google search algorithm. Just think of the organic traffic you could drive to your site if you knew exactly what…

In the world of digital marketing, traffic is the name of the game. And generating a lot of traffic usually means successfully promoting your content to get links and social…

Twitter has come a long way from its humble beginnings in 2006 as a 140-character microblogging site. Today, more than 436 million people use the social media site every month…