Alexa.com announced that it will be retiring its marketing services after 25 years. Founded in 1996, Alexa was subsequently acquired by Amazon in 1999. It was initially known for providing…

A new professional mode for Facebook profiles enables users to make money with features that were previously exclusive to Facebook Pages. In addition, Facebook Pages are getting new capabilities that…

You’ve probably seen seller ratings show up in Google advertising – or perhaps in organic search where they’re being tested. They’re the one- to five-star ratings that sometimes display in…

We all know that the last two years have been exceptionally tough for travel and tourism, from the biggest corporations all the way down to small local businesses. For most,…

A new guide from Google goes over the acceptable ways to incorporate user generated content (UGC) on your website to ensure you’re following the company’s guidelines. To assist websites with…

Ready to build your first website? Are you shopping for affordable WordPress web hosting? There are multiple types of web hosting solutions to choose from: shared hosting, dedicated hosting, cloud…

This year has been a wild ride when it comes to Google My Business (GMB) – erm, I mean Google Business Profile (GBP). The most notable change in 2021 was…

Facebook announced a new AI technology that can rapidly identify harmful content in order to make Facebook safer. Th new AI model uses “few-shot” learning to reduce the time for…

Is tagging important for SEO? A lot of SEO professionals will respond with a tentative, “It depends.” Make no mistake – done incorrectly, tagging can actually have counterproductive impacts on…

Google’s annual recap of the year’s top trending searches offers dozens of ideas for content publishers looking to capitalize on long-tail keyword opportunities. Data on the top trending searches is…

You’ve probably noticed an influx of seasonal television advertising campaigns by retail brands in the build-up to Christmas. These spots tend to attract widespread media coverage and acclaim upon their…

This week’s Ask An SEO question comes from Alan in Calgary, Alberta, who wrote: “I created EmailSanta.com in 1997. I’ve been an avid follower of SEJ and with your help,…

Google changes how search results for news stories are presented on desktop by grouping together multiple results for the same story. This update is now in effect, which brings news…

Search engine marketing professionals working with web developers know the frustration of communicating the importance of SEO requirements. That visually stunning website masterpiece could possibly be an equally stunning page…

In a recent HTTPArchive Almanac article about CMS use worldwide, the author mentioned that all platforms score great on the First Input Delay (FID), a Core Web Vitals metric and…

This post was sponsored by Don’t Panic. The opinions expressed in this article are the sponsor’s own. Brought to the U.S. by Don’t Panic, who also deliver the US Search…

What if there were a more efficient way to notify search engines whenever your website content changed? Does it bother you that search engine spiders have to crawl every URL…

Since the beta version of Google News was first launched back in September 2002, the news search engine has changed dramatically. And over the years, many best practices of what…

Let’s get this straight… there is no such thing as a B2B Google algorithm. However, things run quite differently when you are targeting businesses and not consumers with your SEO…

Age-old stories and advice like the below from Brian Dean would have us believe that your server’s IP address will affect your rankings. Screenshot by author, July 2021 I mean,…

Ready to build your first website? Are you shopping for affordable WordPress web hosting? There are multiple types of web hosting solutions to choose from: shared hosting, dedicated hosting, cloud…

The security alert company HaveIBeenPwned notified users that the profile information of 114 million Gravatar users had been leaked online in what they characterized as a data breach. Gravatar denies…

More than a nice-to-have addition to a website, HTTPS encryption plays an important role in search rankings. HTTPS makes websites safer for users to visit, and that added layer of…

As Google continues to update its algorithm to provide searchers with the best user experience possible, SEO professionals must also update their techniques to stay competitive. If you’re just getting…

LinkedIn launches in Hindi, making it the first Indian regional language on LinkedIn to support the Hindi-speaking community of 600+ million people worldwide. After the United States, India is LinkedIn’s…

TikTok is adding a new tipping feature, and the ability to send digital “gifts,” which will allow users to earn money from creating content. These additions to TikTok are part…

What are the most important PPC trends that you should focus on in 2022 for greater success? For our fifth annual look at PPC Trends here on Search Engine Journal,…

Google constantly updates its algorithm. This year alone, they’ve announced 12 significant updates. But, of course, it doesn’t include the hundreds to thousands of minor updates Google has made to…

Can you boost your search rankings in Google by using the right keywords in your H1 tags? And just how many H1 tags should you use on each webpage, anyway?…

Nearly as long as we’ve had search engines, links have been considered the currency of the web. Who links to your website can say a great deal about your associations,…