Would you like to get high-level leads? Who doesn’t! Using surveys as a lead generation and brand awareness strategy can be very effective. Join Shelley Walsh, Special Projects Editor at…

Six of my seventeen years in digital marketing were spent at an agency. It’s where I learned the strategies that shaped who I am as an SEO today. More importantly,…

Note: Thank you to Pierce Brelinsky, who helped me research and diagnose this issue. It’s no question that Shopify has been growing in popularity over the years. We’ve been seeing…

Facebook announced that it is shutting down it’s use of facial recognition, including for uses related to the visually impaired. Facebook left the door open to exploring on-device facial recognition…

Press release distribution, a form of earned media, is an integral part of reputation management, brand exposure, and content marketing. It helps both big corporations and small businesses gain a…

Using Python to automate SEO processes can be intimidating for new users – at least, at first. In this column, you’ll find an easy-to-use script you can download and run…

Google’s introduction of the Knowledge Graph in 2012 was a seismic shift in search, going from “strings”– directly matching words to other words – to “things” and trying to understand…

Issues with user management and domain verification in Search Console can now be reported directly to Google with the click of a button. This feature is an expansion of a…

Search Engine Journal is expanding its editorial team. We’re excited to announce that Search Engine Journal is looking to hire a Paid Media Editor. Apply here or continue reading for…

Today’s Ask an SEO question comes from Sonia in Maharashtra, who wrote: “Hey, I am facing an issue of trying to outrank an article that speaks negatively about our company.…

The new WordPress Performance Team, which includes contributors from Google and Yoast, is meeting to plan the next steps for coordinating efforts for improving WordPress performance. A kickoff meeting is…

Consumers of all ages and demographics are becoming increasingly aware of their growing dependence on technology – in many cases at the expense of their privacy. According to Pew Research…

Influencer marketing has exploded over the past couple of years. Everyone who’s anyone is using it to promote their brands. However, some businesses have learned how to run high-impact campaigns…

Facebook is adding to its library of certificate programs with the launch of the six-course Marketing Analytics Professional Certification. Offered in conjunction with Coursera, the program teaches the skills necessary…

Google says businesses are missing opportunities when it comes to optimizing job postings, and offers tips for how to improve them. As we head further into the hottest hiring season…

Google is now showing a new set of search results when people look for deals. Searches with words like “deals” and “Black Friday” will trigger a dedicated feed of discounted…

This post was sponsored by Notix. The opinions expressed in this article are the sponsor’s own. Push notifications are one of the most effective channels to re-engage users. But how…

If you want to show Google that your webpages are both relevant to specific keywords and more authoritative than your competitors, topic clusters are one of the best ways to…

WordPress security researchers reported that a flaw in the OptinMonster WordPress plugin was found to allow hackers to upload malicious scripts to attack site visitors and lead to full site…

Giving customers and prospects a way to reach you by phone or email is just good business. It enables people to get in touch and ask questions, raise any concerns…

Google’s John Mueller, in a YouTube Office-hours hangout, answered a question regarding title tags and search rankings. He addressed whether title tag rewriting impacts rankings and also what effect adding…

In an Office-hours hangout Google’s John Mueller answered the question of what algorithm factors are used to decide title tag rewrites. Mueller offered suggestions for a proactive approach for dealing…

Unless you’re lucky enough to register a domain name no one has thought of before, chances are a domain registered today will have a history attached to it. Is there…

Happy Halloween mad PPC scientists and marketing mavens! From campaigns that hit you like sharks in a tornado to ads that rise from the dead, this year, digital marketing can…

LinkedIn is adding new features to company pages to improve internal communication, attract new talent, and gain insight on competitors. We’re in the most competitive hiring market on record. What…

Smash Balloon Social Post Feed, a WordPress plugin, was discovered to have a vulnerability that exposed the websites to allowing an attacker to upload malicious scripts. Security researchers at Jetpack…

Does Google prefer shorter URLs over longer URLs? That’s an SEO myth that won’t go away. Here’s when URL length matters and when it doesn’t. URL length is the topic…

Google Lighthouse is the top recommended tool for measuring Core Web Vitals and other performance metrics. So it must affect SEO, right? Wrong. If the questions asked by SEOs are…

Google announced a change to several structured data types. This change affects the requirements for the HowTo, QAPage and the SpecialAnnouncement structured data. The guidance didn’t come with examples, which…

SEO is renowned for misinformation, misunderstandings, and misconceptions. This is in no small part due to Google being somewhat of a black box in order to try and limit the…