Information retrieval systems are designed to satisfy a user. To make a user happy with the quality of their recall. It’s important we understand that. Every system and its inputs…

This month’s Ask a PPC explores a common advertiser question: Why budgets sometimes overspend even when a target ROAS or target CPA is in place. Understanding this behavior requires separating…

Google has launched the Google AI Professional Certificate, a self-paced program covering data analysis, content creation, research, and vibe coding. Every participant receives three months of free access to Google…

As SEOs, we are used to being adaptable to changing algorithms, so LLM optimization should be a simple extension of that process. To discuss the industry debates surrounding the differences…

The middle is where your content dies, and not because your writing suddenly gets bad halfway down the page, and not because your reader gets bored. But because large language…

When ChatGPT Search builds an answer, it can generate background web queries to find sources. A new report from AI search analytics firm Peec AI found that a large share…

Google Chief Scientist Jeff Dean said Flash’s low latency and cost are why Google can run Search AI at scale. Retrieval is a design choice, not a limitation, he added.…

Most enterprises are still treating SEO as a marketing activity. That decision, whether intentional or accidental, is now a material business risk. In the years ahead, SEO performance will not…

I recently wrote about an unconfirmed Google algorithm update that rolled out in mid-January 2026, which negatively impacted the organic search visibility of dozens of major brands. For most of…

Getting Real About AI Visibility Tracking If you’re on the search or marketing team right now, you’ve probably been asked some version of: “Are we showing up in ChatGPT?” or…

This post was sponsored by No Fluff. The opinions expressed in this article are the sponsor’s own. When ChatGPT, Gemini, and Perplexity mention a company, these large language models (LLMs)…

In January, Alphabet passed Apple in market capitalization to become the second most valuable company in the world. Alphabet was worth $3.885 trillion. Apple sat at $3.846 trillion. Only Nvidia,…

Google is updating how links appear in AI Overviews and AI Mode. Groups of links will appear in a pop-up when users hover over them. Link icons will be more…

This post was sponsored by WP Engine. The opinions expressed in this article are the sponsor’s own. In the race for audience attention, digital marketers at media companies often have…

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! This week, I share my findings from analyzing 1.2 million ChatGPT responses to answer the question of how…

An analysis of 16,000 U.S. search queries found that text ads gained 7 to 13 percentage points of click share between January 2025 and January 2026. SEO consultant Aleyda Solis…

WooCommerce is approaching a turning point in 2026 thanks to the Model Context Protocol and the convergence of open source technologies that enable it to function as a layer any…

An advisory was issued for a critical vulnerability rated 9.8/10 in the CleanTalk Antispam WordPress plugin, installed in over 200,000 websites. The vulnerability enables unauthenticated attackers to install vulnerable plugins…

Penske Media Corporation (PMC) filed a federal court memorandum opposing Google’s motion to dismiss its antitrust lawsuit. The company argues that Google has broken the longstanding premise of a web…

When the average customer age increases for a brand, it’s rarely a platform failure. It’s usually a signal that younger audiences are discovering, evaluating, and buying in different places, and…

With PPC becoming more automated every day, managing PPC accounts in one country is challenging enough. Your campaign structure may stay the same, but once you add in different countries,…

Hiring a digital marketer is no longer about finding someone who knows a few platforms well. Most candidates can talk through Google Ads, social media, or analytics tools at a…

Welcome to this week’s PPC Pulse: updates all revolve around how AI is being woven directly into search monetization and campaign structure. Google is testing Shopping ads inside AI Mode…

Google’s John Mueller offered a simple solution to a Redditor who blamed Google’s “AI” for a note in the SERPs saying that the website was down since early 2026. The…

Cloudflare launched a feature that converts HTML pages to markdown when AI systems request it. Sites on its network can now serve lighter content to bots without building separate pages.…

Welcome to the week’s Pulse for SEO: updates cover how you track AI visibility, how a ghost page can break your site name in search results, and what new crawl…

Google’s Search Relations team was asked directly whether you still need a website in 2026. They didn’t give a one-size-fits-all answer. The conversation stayed focused on trade-offs between owning a…

AI is fundamentally changing what doing SEO means. Not just in how results are presented, but in how brands are discovered, understood, and trusted inside the very systems people now…

In the recent episode of Google’s Ads Decoded podcast, Ginny Marvin sat down with Brandon Ervin, Director of Product Management for Search Ads, to address a topic many PPC marketers…

Most people still think visibility is a ranking problem. That worked when discovery lived in 10 blue links. It breaks down when discovery happens inside an answer layer. Answer engines…