WP Engine recently filed its third amended complaint against WordPress co-founder Matt Mullenweg and Automattic, which includes newly s allegations that Mullenweg identified ten companies to pursue for licensing fees…

Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any…

Google’s John Mueller shared a case where a leftover HTTP homepage was causing unexpected site-name and favicon problems in search results. The issue, which Mueller described on Bluesky, is easy…

Many Google Ads accounts generate steady traffic but struggle to turn that traffic into outcomes the business actually values, such as purchases, qualified leads, or demo requests. That disconnect usually…

Reputation Signals Now Matter More Than Reviews Alone Positive reviews are no longer the primary fast path to the top of local search results. As Google Local Pack and Maps…

Google’s VP of Ads and Commerce, Vidhya Srinivasan, published her third annual letter to the industry, outlining how the company plans to connect advertising, commerce, and AI across Search, YouTube,…

Hello, my fellow digital marketers! This study was born out of a question that gave me a combination of irritation and renewed curiosity: “If I turned off all paid media,…

This week’s Ask an SEO question is from an anonymous reader who asks: “Should I be optimizing content differently for LinkedIn, Reddit, and traditional search engines? I’m seeing these platforms…

Yes, yes we all know customer behavior is changing and Reddit conversations showing up in AI search is a big part of that shift. What are you doing about it?…

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! We all know prompt tracking is directional. The most effective way to reduce noise is to track prompts…

Google’s “Results about you” tool now lets you find and request removal of search results containing government-issued IDs. This includes IDs like passports, driver’s licenses, and Social Security numbers. …

. However it also contains inline elements such as the contents of script tags or styling added to other tags. This can rapidly lead to bloating of the HTML doc.”…

Microsoft introduced an AI Performance dashboard in Bing Webmaster Tools, giving visibility into how content gets cited across Copilot and AI-generated answers in Bing. The feature, now in public preview,…

OpenAI is testing ads inside ChatGPT, bringing sponsored content to the product for the first time. The test is live for logged-in adult users in the U.S. on the free…

In paid media, many advertisers default to budgeting by ad platform, with a percentage to Google Ads, a percentage to LinkedIn Ads, etc., largely based on habit. Now, AI technology…

Most SEO teams believe they need more data to report success, but what they actually have is metric debt, at least that’s what I keep seeing. The accumulated cost of…

The Washington Post’s recent announcement of staffing cuts is a story with heroes, villains, and victims, but buried beneath the headlines is the reality of a big brand publisher confronting…

Google revised its “Get on Discover” documentation following the lauch of the February Discover core update. On its documentation updates page, Google said it added more information on how sites…

A 90 Day Plan to Prepare Every Location for AI Search AI is changing how consumers discover and choose local brands. For multi-location businesses, visibility is no longer decided only…

Welcome to PPC Pulse. This week’s PPC updates come from both Microsoft and Google, all dedicated to more “behind the scenes” work. Microsoft announced a new Content Publisher Marketplace, where…

Welcome to the week’s Pulse for SEO: updates affect how Google ranks content in Discover, how it plans to monetize AI search, and what content you serve to bots. Here’s…

Jump straight to examples of affected websites. Over the past year, one of the most common tactics for gaining visibility in AI search has been for companies to publish “listicle”…

Learn The Signals Shaping Marketing, Efficiency, and AI Planning As 2026 rolls on, many teams find themselves adjusting how they approach overall business and marketing growth. What is the most…

Google’s John Mueller was asked how many megabytes of HTML Googlebot crawls per page. The question was whether Googlebot indexes two megabytes (MB) or fifteen megabytes of data. Mueller’s answer…

Google has launched a core update specifically for Discover, rather than Search more broadly. The February Discover core update began Feb. 5 for English-language users in the…

This one started with a question from Adorján-Csaba Demeter, a subscriber in Romania, who asked how big the behavior change could be after Google’s AI Mode Personal Search launch, and…

Today’s question is about understanding internal linking and how it can help or hinder a search engine’s perception of a page’s topical relevance and authority. “How do you technically assess…

How Links, Mentions, and Authority Influence Rankings and AI Discovery Authority and presence across the web continue to play a central role in search visibility, even as AI-driven experiences reshape…

Alphabet reported Q4 2025 revenue of $113.8 billion, beating Wall Street estimates and marking the company’s first year above $400 billion in annual revenue. Google Search grew 17% to $63.07…

Some developers have been experimenting with bot-specific Markdown delivery as a way to reduce token usage for AI crawlers. Google Search Advocate John Mueller pushed back on the idea of…