News sitemaps use different and unique sitemap protocols to provide more information for the news search engines. A news sitemap contains the news published in the last 48 hours. News…

SEO is often the number one source of leads. However, while most businesses understand the importance of SEO, they may not be aware of all the additional value-added benefits of…

Facebook parent Meta announced they are launching a long-term research project to build a next-generation AI that can learn and process speech and text in the same way the human…

Crawling and indexing websites is the first step in a complex process of understanding what webpages are about in order to present them as answers to user queries. Search engines…

In its quarterly earnings call on Wednesday, April 27, Meta Founder and CEO Mark Zuckerberg expressed optimism about the direction of the company, even though the company missed its earnings…

Cloudflare published a report of a massive DDOS attack, naming several well known cloud hosting data centers as the origins of the attack. The attack appeared to follow a trend…

I’m thrilled to announce that Amanda Zantal-Wiener, a virtuoso marketer and a veteran of media newsrooms, has been selected as SEJ’s Editor-in-Chief. This is a newly created position focused heavily…

If you’re a Google Ads advertiser, you’ve likely been hit with a disapproved ad once in your lifetime. Disapprovals are becoming more automated and harder to appeal without the support…

Have you ever felt like your team has a million great ideas, but is held back by the challenges in getting the buy-in required to just get things done? It’s…

It’s no secret that most SEO professionals learn their craft through hands-on experience rather than any formal training program. While working with your own clients or taking a quick online…

The EU Commission announced recently that Parliament and Member States had come to a “swift political agreement” on the proposed Digital Services Act (DSA). The DSA aims to protect internet…

Alphabet’s 2022 Q1 earnings call revealed that Russia’s attack and war on Ukraine is having an effect on revenues and that this effect should continue into the second quarter. Some…

The short-form video sharing app TikTok was the most downloaded app worldwide in first three months of 2022, according to a report from Sensor Tower. According to the Store Intelligence…

When we hear the term local SEO, we often think about the strategies and tactics that local retail or B2C businesses use to optimize their online visibility and drive traffic…

Google is rolling out new ways to remove personally identifiable information from search results such as phone numbers and physical addresses. This update expands on an existing policy that allows…

Views of YouTube Shorts videos hit 30 billion per day in the first quarter of 2022, which is up four times from Q1 2021. In addition, YouTube confirms it’s now…

An SEO consultant is a specialist in search engine optimization who works outside of typical contracted employment. For instance, they may be freelancers who work with their own clients or…

Duplicate content can be a barrier to SEO performance and can prevent your search strategy from reaching specific goals. It’s also not helpful to searchers, which results in search engines…

For any local business that qualifies, claiming your Google Business Profile is a must-do to help your business rank higher on Google. Regularly optimizing your business profile with content such…

Meta published a whitepaper containing the results of a study of 500 landing page experiences. The research provides insights that can help design better landing pages that convert at a…

Google reported 23% year-over-year revenue growth in its Q1 2022 financial results, surpassing the $68 billion mark in total revenue. That’s up substantially from the $55.3 billion reported in Q1…

A YouTube monetization tool called Super Thanks, which allows creators to make money directly from viewers, is now available to all eligible channels. Following a successful test period, Super Thanks…

As a new marketing manager, the first week can feel like a whirlwind of attempting to understand the people, processes, technologies, and campaigns under development. When you couple that with…

Twitter announces it’s banning advertisements that contradict the scientific consensus on climate change. Sustainability leaders of Twitter state in an Earth Day blog post: “We recognize that misleading information about…

What do you need to compete in SEO? Some say more inbound links, others better content, while some might emphasize a technically healthy site. Experienced SEOs know that the most…

In 2022, having an online presence for your restaurant business is essential. When looking for new places to eat, people turn to search for thousands of results at their fingertips…

It has been a while since Google began rolling out its mobile-first index. When this was first announced, SEO professionals were scurrying everywhere to ensure that their site was in…

Have big campaign goals but a small staff or budget? Trying to do more with less on your campaigns? Wish your leads were worth your team’s time? When mapping out…

Natural language processing (NLP) and natural language understanding (NLU) are two often-confused technologies that make search more intelligent and ensure people can search and find what they want. This intelligence…

Gone are the days of solely relying on keywords to drive your PPC success. With the relaxed keyword match types, the use of audiences in Google Ads has sophisticated tenfold.…