Whether you call your SEO efforts a strategy, campaign, or channel, many SEO programs start strong but slowly drift. That could be in the form of reports getting routine, dashboards…

Building brand awareness has long been an important but widely overlooked part of SEO. AI Search has brought this activity to the forefront. The following ideas should assist in forming…

Ahrefs analyzed 146 million search results to determine which query types trigger AI Overviews. The research tracked AIO appearance across 86 keyword characteristics. Here’s a concise look at the patterns…

Advertisers on Meta may be unknowingly competing against suspected scam ads that stay in auctions at higher “penalty bid” prices. Internal documents obtained by Reuters estimate that around 10% of…

It’s that time of year again. The John Lewis Christmas ad has dropped – a little earlier than usual – and with it, the annual debate over whether the retailer…

Black Friday doesn’t sneak up on anyone, yet somehow it still catches advertisers off guard every year. Campaigns launch at the last minute, budgets aren’t ready, and tracking issues surface…

This post was sponsored by TAC Marketing. The opinions expressed in this article are the sponsor’s own. After years of trying to understand the black box that is Google search,…

Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today,…

Google’s Preferred Sources tool is meant to let fans of certain websites tell Google they want to see more of their favorite sites in the Top News feature. However, Google…

Search is moving from queries typed into a box to conversations held with systems that understand intent, context, and outcomes. People no longer look for pages. They look for solutions,…

Google warned against relying on tool-generated scores for technical SEO audits. Search Relations team member Martin Splitt outlined a three-step framework in a Search Central Lightning Talk that emphasizes site-specific…

Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon. Waze ads are now available…

Google Finance is rolling out Deep Search capabilities, prediction markets data, and enhanced earnings tracking features across its AI-powered platform. The updates expand Google Finance beyond basic market data into…

Search isn’t ending. It’s evolving. Across the industry, the systems powering discovery are diverging. Traditional search runs on algorithms designed to crawl, index, and rank the web. AI-driven systems like…

OpenAI’s CEO Sam Altman sat for an interview where he explained that his vision for the future of ChatGPT is as a trusted assistant that’s user-aligned, saying that booking hotels…

This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. If your AI-generated articles don’t rank but sound fine, you’re not alone. AI…

Build Influence, Drive Revenue, and Grow Faster Your voice is your most underused business asset. Founders who post at least 10 times a year on LinkedIn: Generate 33% more leads.…

Let’s state a fact: Google Ads in 2025 runs on automation. From Smart Bidding and Responsive Search Ads to Performance Max and upcoming AI-driven campaign types, machine learning now determines…

Perplexity will pay Snap $400 million to integrate its AI answer engine into Snapchat’s chat interface, with rollout starting next year. Perplexity will pay Snap $400 million over one year…

Google will deprecate practice problem structured data in January and clarifies Dataset markup is only for Dataset Search. Book actions remain supported. Practice problem markup is being deprecated from Google…

YouTube introduced separate filtering for organic and paid traffic metrics in YouTube Analytics, allowing you to distinguish between unpaid and promoted content performance. Channels can now filter views, engaged views,…

In many organizations, a quiet but costly stalemate exists between two powerful forces: the chief marketing officer (CMO) and the chief technology officer (CTO). At the heart of this tension…

A simplified explanation of how Google ranks content is that it is based on understanding search queries and web pages, plus a number of external ranking signals. With AI Mode,…

WordPress managed web hosting company Kinsta announced that it is changing how it bills its customers by not charging users for bandwidth related to unwanted bot and scraper traffic. Daniel…

Google is starting to roll out agentic capabilities in AI Mode as a Search Labs experiment. This update enables AI Mode to find and book restaurant reservations, event tickets, and…

The holiday this year brings more competition than ever, but the shopper journey is also shifting. Consumers begin research weeks earlier, often starting in October, and rely on conversational AI…

LLM referral traffic has been growing +65% year-to-date. But we should assume 0 in the future. LLM Referral Traffic Is Shrinking LLM referral traffic in B2B grew +65.1% since January…

The latest Ahrefs podcast shares data showing that brand mentions on third-party websites help improve visibility across AI search surfaces. What they found is that brand mentions correlate strongly with…

In my last article, we covered strategies that turn a founder’s voice into a pipeline driver. The most common follow-up question I get then is about how to do it…

Apple is reportedly paying Google to build a custom Gemini AI model that will power a major Siri upgrade targeted for spring 2026, according to Bloomberg’s Mark Gurman. The custom…