Effective budgeting is crucial not just for planning SEO, providing value to clients, and justifying the spend to achieve it. It’s also critical for a business to understand SEO budget…

Content is everywhere. Consumers are inundated with it throughout the day – catching up on social media happenings, scanning the news, consuming articles, or listening to podcasts. Given the staggering…

A leaked WordPress Slack chat shows that Matt Mullenweg is considering limiting future WordPress releases to just one per year from now through 2027 and insists that the only way…

With the increase in AI-generated search results and the growing popularity of answer engines, multinational businesses experience declining organic traffic and revenue from organic searches in more established markets. It…

Google published a new Robots.txt refresher explaining how Robots.txt enables publishers and SEOs to control search engine crawlers and other bots (that obey Robots.txt). The documentation includes examples of blocking…

This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Imagine this in the time of Google AIO: A potential customer asks Google…

With so many AI models available today, it’s tough to decide where to begin. A recent study from Quora’s Poe provides guidance for those unsure about which models to choose.…

Wix announced Automations, a new automation builder that enables businesses to create and manage custom actions, like sending emails based on customer activity. Users are able to create these automations…

I love WordPress, but it isn’t perfect out of the box. Themes and plugin choices are more important than ever as some can hamper the site’s performance. You can do…

I recently came across an SEO test that attempted to verify whether compression ratio affects rankings. It seems there may be some who believe that higher compression ratios correlate with…

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Last week, Google officially launched AI Mode, an AI Overview on steroids, in beta. Almost one year after…

Today’s question comes from FC, who asks: “As an SEO specialist for over 6 years now, what and where does one need to focus with regard to SEO in this…

A new trend in Silicon Valley, Vibe Coding, is driving an exponential acceleration in how quickly engineers can develop products and algorithms. This approach aligns with principles outlined by Google…

YouTube Creator Liaison Rene Ritchie has advised content creators on adapting to YouTube’s upcoming mid-roll advertising changes. These changes take effect on May 12 and will alter how ads appear…

The plaintiffs in an antitrust lawsuit against Google filed a revised proposed final judgment for the judge in the case to consider. The proposal comes after a previous ruling where…

New research shows that ChatGPT, Claude, and other AI systems leave distinctive “fingerprints” in their writing. Here’s how you can use this knowledge to identify AI content and improve your…

The search and marketing community should pay closer attention to YouTube. According to the latest Global Digital Report, YouTube.com is the second most visited website in the world, behind Google.com…

PPC reporting has always been both essential and frustrating. It’s essential to keep clients engaged by informing them of the results you’re driving. But it’s also frustrating because of data…

Google has released a new episode in its “SEO Office Hours Shorts” video series, in which Developer Advocate Martin Splitt addresses a question many website owners face: Should all 404…

Google has discontinued its Page Annotations feature in the iOS app, which automatically added search links to webpages. The feature was introduced late last year and converted certain website text…

Feeling tapped out when it comes to creative content ideas? If you feel like you’ve done it all, I challenge you to explore these 14 uncommon types of content. Many…

This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Want to increase sign-ups, sales, or demo requests from your landing page? How can…

A new study on Google search behavior examines changes in clickthrough rates across industries. The data correlates with increased AI Overviews (AIOs) in Google’s search results. Research from Advanced Web…

Historically, Google has been the default for most marketers, especially when it comes to pay-per-click (PPC) advertising. However, for low-budget accounts, the question arises: Is Google Search the best value…

Putting together an actionable strategy to keep your organization relevant in the ever-changing search marketing landscape is harder than ever. To help support your organization through this journey, this guide…

Google announced an expansion of its AI-powered search features, enhancing AI Overviews with Gemini 2.0 and introducing a new experimental “AI Mode.” AI Overviews With Gemini 2.0 Google has upgraded…

Google has updated its Search Central documentation to include details about AI Mode in its robots meta tag specifications. This update coincides with the rollout of AI Mode via Google…

In a recent podcast interview, Matt Mullenweg shared his informal plans for ensuring the future of WordPress. He outlined several areas where WordPress is taking advantage of technological changes, including…

Today’s Ask an SEO question comes from Colin in London, UK. “My question is about duplicate content. I work for a group of schools in the UK. We have 21…

Google has launched its Vision Match feature for all mobile users in the United States, following a successful test run in Google Labs. This tool solves an everyday challenge for…