Internal and external links have a significant role to play in guiding website visitors to the answers they seek about your products and services. Each link should lead your audience…

One component of a successful digital marketing strategy is your social media presence. If you need numbers to prove the value of social media marketing, you’ve come to the right…

Considering a career in SEO? The sheer volume of information out there can be intimidating when you’re just getting started in SEO. We asked industry experts to share their advice…

Microsoft is making the IndexNow protocol easier to implement by ensuring submitted URLs are simultaneously shared between search engines. IndexNow launched in October 2021 as solution to help websites get…

IndexNow is a protocol developed by Microsoft Bing and adopted by Yandex that enables webmasters and SEO pros to easily notify search engines when a webpage has been updated via…

Writing is already hard enough, but writing with the goal of ranking in Google requires even more strategic planning. Successful SEO copywriters consider what users want, and how search engines…

Maybe you’ve heard of Cloudflare in your SEO wanderings. But even among those familiar with the name, many don’t know know how it really works. Some think that the platform…

As marketers, we sometimes get so caught up in attracting new customers that we lose sight of what’s right in front of us – an existing customer base that’s already…

LinkedIn reports attendance for its virtual live events are up 231% year-over-year. Building on this success, LinkedIn is launching audio-only live events. The increase in attendance correlates with an increase…

SEO is more competitive than ever. How do you get ahead of the competition? What do you do first if you want to dominate the SERPs and get the most…

Websites can take time to return on your investment of money and resources you put into them. That doesn’t mean you have to sit back and wait for that day…

Google Autocomplete is a controversial but powerful search feature. When you type a word, or even a letter, into Google, it populates a list of search suggestions. That’s what autocomplete…

Think about the last time you uploaded an image to your website. Chances are you downloaded it from a stock photography site, uploaded it to the backend of your site,…

According to the Content Marketing Institute’s Video & Visual Storytelling Survey, 83% of marketers say video has become more important in the last two years. Videos were always a powerful…

A publisher whose content was copied by thousands of sites had them removed from Google through the DMCA process. The person asked Google’s John Mueller if the uniqueness of the…

SEO and UX practices have helped to build a solid website foundation for search engine marketing. By adding web accessibility criteria to your requirements, a new layer of human experience…

Yoast SEO is partnering with Wincher to offer users the ability to track keyword ranking positions for their WordPress pages. Keyword position tracking will be available to both free and…

Announcements about core algorithm updates are unlikely to get more detailed in the future, as Google says it can’t provide specific information. Google has the details internally, but it can’t…

With so many SEO needs demanding your attention, what should you focus on? Find out which strategies will help you dominate the SERPs and earn more revenue in 2022. Miranda…

Today’s Ask an SEO question comes from Sophia in Australia, who asks: “Is it better to run a blog that links back to your company website for SEO, or have…

Conversion rate optimization (CRO) is not for the faint of heart. It’s tough to produce website experiences that deliver results consistently. It’s essential, though. You’ve invested a lot of resources,…

Content marketing continues to be one of the most powerful methods for driving targeted traffic and winning over new customers – and it shows no signs of slowing down in…

9. Identify Keyword Clusters Of Topics To Build Content Hubs Around A strategically interlinked content hub will push each of your topic posts higher up in Google rankings. First, create…

Google’s Search Advocate John Mueller advises that the nofollow link attribute isn’t a substitute for the noindex directive. Googlebot is capable of can finding and indexing nofollowed links. So it…

Google utilizes two types of crawling methods when it goes through webpages — one to discover new content and one to refresh existing content. This is explained by Google’s Search…

WordPress powers 39.5% of the world’s websites. As a leader in digital experiences, WordPress currently runs some of the most prominent websites like Sony, Microsoft, TechCrunch, and more. Enterprise businesses…

You can’t throw a stone in SEO without hitting a link builder. Since Google’s earliest days, links are – and have always been – an integral part of search optimization.…

Local SEO has historically been seen as the art of directory optimization, Google Business Profiles, and locally-run ads. And while these methods are effective in getting you found in local…

YouTube allows creators to change the name of their channel without it affecting the name on their Google account. Creators can change both their channel name and photo and the…

Google’s John Mueller answered whether Google uses Google Analytics data (like bounce rate and time on site) as well as whether Google uses Chrome browser data for ranking purposes. His…