It is a wild job market right now, and if you’re applying for a PPC role, you’re probably feeling the pressure to stand out in interviews that are increasingly demanding…

This post was sponsored by Writesonic. The opinions expressed in this article are the sponsor’s own. AI search now makes the first decision. When? Before a buyer hits your website.…

Google raised ad prices incrementally through internal “pricing knobs” that advertisers couldn’t detect, according to federal court documents. Google raised ad prices 5-15% at a time using “pricing knobs” that…

Are your AI writing tools helping or hurting your SEO performance? Join Nadege Chaffaut and Crystie Bowe from Conductor on September 17, 2025, for a practical webinar on creating AI-informed…

This post was sponsored by NESS. The opinions expressed in this article are the sponsor’s own. For anyone who isn’t paying attention to news SEO because they feel it isn’t…

Some of the critical questions that are top of mind for both SEOs and CMOs as we head into a multi-search world are: Where is search going to develop? Is…

We’re more than halfway through 2025, and SEO has already changed names many times to take into account the new mission of optimizing for the rise of large language models…

Interaction to Next Paint (INP) is a meaningful Core Web Vitals metric because it represents how quickly a web page responds to user input. It is so important that the…

A federal judge outlined remedies in the U.S. search antitrust case that bar Google from using exclusive default search deals but stop short of forcing a breakup. Reuters reports that…

Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over “link juice” and PageRank flow as far as internal links are concerned? In 2025,…

“Stop trying to make GEO happen. It’s not going to happen.” With apologies to Gretchen Wieners and the writers of “Mean Girls,” the line feels like the only way to…

Google says AI Mode now handles complex STEM questions better and surfaces key details sooner, timed for back to school. Google rolled out an iterative update to AI Mode …

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance Max channel…

Google is apparently having trouble identifying paywalled content due to a standard way paywalled content is handled by publishers like news sites. It’s asking that publishers with paywalled content change…

An advisory was issued for the Ocean Extra WordPress plugin that is susceptible to stored cross-site scripting, which enables attackers to upload malicious scripts that execute on the site when…

A vulnerability in the TablePress WordPress plugin enables attackers to inject malicious scripts that run when someone visits a compromised page. It affects all versions up to and including version…

Google states that AI Max for Search can run in low-volume accounts, confirming there’s no minimum conversion recommendation. However, you must use a conversion-based Smart Bidding strategy for search-term matching…

WordPress is still the most popular open-source content management system (CMS) – by far – powering 43.5 % of all websites on the web, and still in my opinion the…

This post was sponsored by Cloudways. The opinions expressed in this article are the sponsor’s own. Wondering why your rankings may be declining? Just discovered your WooCommerce site has slow…

AI search is reshaping buyer discovery. Every week, 800 million searches happen across ChatGPT, Claude, Perplexity, and other AI engines. If your brand isn’t showing up, you’re losing leads and…

New research from BrightEdge shows that Google AI Overviews, AI Mode, and ChatGPT recommend different brands nearly 62% of the time. BrightEdge concludes that each AI search platform is interpreting…

Today’s question cuts to the heart of resource management for SEO: “How do you prioritize SEO fixes when technical debt keeps piling up and you can’t get dev resources?” In…

For as long as I’ve been in this industry, there’s been debate about whether SEO is strategic or tactical. Most SEOs would like to believe their work is strategic. Many…

The United States Patent and Trademark Office has rejected the WordPress Foundation’s applications for trademarks on the phrases “Managed WordPress” and “Hosted WordPress.” But WordPress isn’t walking away just yet.…

This post was sponsored by DAC. The opinions expressed in this article are the sponsor’s own. The new reality of Search and brand discovery requires an Enterprise-to-Local strategy. Traditional keyword-driven…

Google has announced a new set of Merchant loyalty offerings, giving retailers a way to surface existing member perks. Retailers who have loyalty offerings to their customers, such exclusive pricing,…

Google’s John Mueller answered a question about how many sitemaps to upload, and then said there are no guarantees that any of the URLs will be crawled right away. A…

LinkedIn reports that professionals are more likely to seek workplace advice from people they know than from AI tools or search engines. A new LinkedIn study finds that 43% turn…

A post on LinkedIn called attention to Perplexity’s content discovery feed called Discover, which generates content on trending news topics. It praised the feed as a positive example of programmatic…

Rankings don’t guarantee traffic anymore. Here’s how to optimize for AI visibility and brand mentions in a zero-click world. The post What To Do When the Click Disappears: Surviving SEO…