Today’s question centers on the differences in Google Analytics 4 and Google Search Console measurement: “I’m reaching out for help with a puzzling issue in Google Analytics 4 (GA4). We’ve…

Google is offering voluntary buyouts to employees across several of its core U.S.-based teams, including Search, Ads, engineering, marketing, and research. The offer provides eligible employees with at least 14…

YouTube has announced that Posts will now appear in the Shorts feed. This change allows users to see and interact with Posts while watching short videos. How the Feature Works…

Google’s John Mueller used a clever technique to show the publisher of an educational site how to diagnose their search performance issues, which were apparently triggered by a domain migration…

Google now supports structured data that allows businesses to show loyalty program benefits in search results. Businesses can use two new types of structured data. One type defines the loyalty…

Last week, I sent out an update on my marketplace SEO issue, and it would be a complete miss if I didn’t do the same for the topic of product-led…

Google’s John Mueller answered a question about a site that received millions of Googlebot requests for pages that don’t exist, with one non-existent URL receiving over two million hits, essentially…

Google published a research paper describing how it extracts “services offered” information from local business sites to add it to business profiles in Google Maps and Search. The algorithm describes…

Yesterday, I had hiking boots in my cart. Size selected, reviews read, I was even picturing myself on the trail. Then I hesitated. “Will these pinch my wide feet?” Three…

Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as: “Is this a good CTR?” “Why is our…

The Linux Foundation recently announced the FAIR Package Manager project, an open-source, distributed WordPress plugin and theme repository that decentralizes control of the repository. A distributed theme and plugin repository…

The Linux Foundation recently announced the FAIR Package Manager project, an open-source, distributed WordPress plugin and theme repository that decentralizes control of the repository. A distributed theme and plugin repository…

WordPress security company Patchstack announced a new security tier called managed Vulnerability Disclosure Program platform (mVDP), which offers both human and advanced AI plugin reviews to help plugin developers keep…

Google updated the Recipe Schema.org structured data documentation to reflect more precise guidance on what the image structured data property affects and where to find additional information about ranking recipe…

Every tweet, direct message, and comment holds weight. Social media has long been a connectivity platform, where users engage with friends, colleagues, and family. In recent years, it’s also evolved…

BrightEdge Enterprise SEO platform released new data showing distinctive patterns across major AI search and chatbot platforms and also called attention to potential disruption from Apple if it breaks with…

One of the SEO industry’s SEO Rockstars recently shared his opinion about SEO for generative AI, calling attention to facts about Google and how the new AI search really works.…

Google has published guidelines on what to do if your rankings are affected after being incorrectly flagged by Google’s SafeSearch filter. The new documentation offers three actions to take to…

Google has shared new details about how it designed and built AI Mode. In a blog post, the company reveals the user research, design challenges, and testing that shaped its…

Google has started rolling out interactive charts in AI Mode through Labs. You can now ask complex financial questions and get both visual charts and detailed explanations. The system builds…

WordPress interviewed a member of the newly formed WordPress AI Team who shared how AI can be integrated into WordPress, outlining a future in which the platform supports AI agents…

Google Marketing Live 2025 was a whirlwind of announcements, with over 30 new product updates and features unveiled, most of them powered by AI. The event highlighted Google’s commitment to…

One thing that rarely gets enough attention in SEO is how user behavior, trends, and sentiment toward a brand shape performance. It doesn’t just apply to traffic from new queries.…

Below, I’ve got an update on my marketplace SEO issue – and this edition is more robust, taking into account learnings from the UX study of AIOs as well as…

The WordPress Performance Team has released an experimental plugin that increases the perceived loading speed of web pages without the performance issues and accessibility tradeoffs associated with Single Page Applications…

New research reveals that Google’s AI Overviews tend to favor major news outlets. The top 10 publishers capture nearly 80% of all news mentions. Meanwhile, smaller organizations struggle for visibility…

Microsoft Clarity announced their new Model Context Protocol (MCP) server which enables developers, AI users and SEOs to query Clarity Analytics data with natural language prompts via AI. The announcement…

This post was sponsored by InMotion Hosting. The opinions expressed in this article are the sponsor’s own. Is your website struggling to maintain visibility in search results despite your SEO…

When launching your business online you are faced with many decisions. One of these is whether to go with a template website such as WordPress, or invest in a custom…

As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers…