Google is rolling out a new setting that lets you pick which news outlets you want to see more often in Top Stories. The feature, called Preferred Sources, is launching…

Since March 2025 in the U.S. (and May elsewhere), many sites have noticed an uncomfortable pattern: organic conversions slipping. It’s easy to blame falling traffic from Google’s intensified AI Overviews.…

Google’s Gary Illyes confirmed that AI content is fine as long as the quality is high. He said that “human created” isn’t precisely the right way to describe their AI…

Google’s Gary Illyes recently answered the question of whether AI-generated images used together with “legit” content can impact rankings. Gary discussed whether it had an impact on SEO and called…

Brave Search announced the release of AI Grounding with the Brave Search API, a way to connect an AI system to grounding in search to reduce hallucinations and improve answers.…

For decades, the digital world has been defined by hyperlinks, a simple, powerful way to connect documents across a vast, unstructured library. Yet, the foundational vision for the web was…

tags, it’s much easier for an AI agent to misunderstand what actions it should perform. When you use semantic HTML for things like buttons, links, and forms, the chances of…

Google announced that they’re testing a new AI-powered Google Finance tool. The new tool enables users to ask natural language questions about finance and stocks, get real-time information about financial…

This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. What if your client’s PPC budget could fund long-term organic growth instead? Why…

I remember seeing those “God is my co-pilot” bumper stickers since I was old enough to read them. I was a precocious little agnostic, so they always struck me as…

There’s nothing worse than watching your own products compete against each other. When your paid media strategy starts pitting your product lines against one another, you’re not just inflating costs;…

The funnel didn’t disappear. It went invisible. Marketers spent decades perfecting the funnel: awareness, consideration, conversion. We built personas. We mapped content to stages. We watched users click, scroll, bounce,…

OpenAI has released GPT-5, now the default model in ChatGPT for all users, including those on the free tier. The new model is positioned as OpenAI’s most capable and reliable…

Content marketers’ patience and performance are being tested as AI infiltrates every tech stack, which has been both a blessing and a curse. Creating content has never been simpler, given…

Are your Instagram posts struggling to gain traction? With over 2 billion monthly active users, standing out on the platform requires strategy and content planning. A content plan is an…

Google’s John Mueller says giving each image its own landing page can help it appear in image search, while gallery setups may limit visibility. Google recommends unique landing pages for…

Google’s John Mueller says small businesses may be hurting their search visibility by choosing generic keyword domains instead of building distinctive brand names. Speaking on a recent episode of Search…

AI search is here. Are you ready for the new rules? The SEO game has changed. Traditional strategies are no longer enough, and some brands are getting lost in the…

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more transparency…

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content…

Stop letting AI drain your budget. Learn how to make it work for you. Think AI can fully run your marketing strategy on autopilot? Or that AI-generated content should deliver…

Global companies today face a paradox. Search is more important than ever, yet how it’s managed across markets is often inconsistent, inefficient, and misaligned with broader digital goals. Too often,…

A new study commissioned by Meta and conducted by Deloitte finds that advanced personalization strategies are associated with a 16 percentage point increase in conversions compared to more basic efforts.…

Ecosia has begun delivering its own search results for the first time in its 16-year history, starting with users in France who will receive a portion of results from a…

Google’s latest blog post claims AI is making Search more useful than ever. Google says people are asking new kinds of questions, clicking on more links, and spending more time…

OpenAI has released two new open-weight language models under the permissive Apache 2.0 license. These models are designed to deliver strong real-world performance while running on consumer hardware, including a…

Anthropic has released Claude Opus 4.1, an upgrade to its flagship model that’s said to deliver better performance in coding, reasoning, and autonomous task handling. The new model is available…

This week’s question comes from Xaris, who asks: “Why, even though I have correctly composed and linked the sitemap to a client’s website, and I have checked everything, am I…

Search is changing, and not just because of Google updates. Buyers are changing how they find, evaluate, and decide. They are researching in AI summaries, asking questions out loud to…

In 2024, Google turned the SERP into a storefront. In 2025, it turned it into a marketplace with an AI-based mind of its own. Over the past 12 months, Google…