In a recent Instagram Reel, Adam Mosseri, the head of Instagram, revealed a top signal the platform uses to rank content: sends per reach. This metric measures the number of…

SEO metrics such as rankings are great, but what matters most is SEO’s impact on business growth. This means you can only understand SEO’s value if you track the right…

Generative AI, SGE, and now AI Overviews have been hot topics since the launch of ChatGPT in November 2022, which gave Gen AI an accessible interface to the wide market.…

Back in May Google’s Gary Illyes sat for an interview at the SERP Conf 2024 conference in Bulgaria and answered a question about the causes of crawled but not indexed,…

Building a quality pipeline is a challenge, and Google isn’t making it any easier. Changes in the way traffic, and leads, are coming to your site has probably shifted, yet…

It has become quiet around AI Overviews. One month after my initial traffic impact analysis, I updated my data for AIOs. The results are important for anyone who aims for…

Building a quality pipeline right now is a challenge, and Google isn’t making it any easier. Changes in how traffic and leads are coming to your site have probably shifted,…

A new study by search industry expert Rand Fishkin has revealed that Google’s rollout of AI overviews in May led to a noticeable decrease in search volume, particularly on mobile…

Microsoft is making publicly available a new technology called GraphRAG, which enables chatbots and answer engines to connect the dots across an entire dataset, outperforming standard Retrieval-Augmented Generation (RAG) by…

In a recent LinkedIn post, Gary Illyes, Analyst at Google, highlights lesser-known aspects of the robots.txt file as it marks its 30th year. The robots.txt file, a web crawling and…

Google Search Console is experiencing delays updating Search Performance reports, impacting websites’ ability to access timely data. Google Search Console’s Search Performance report is delayed. Current data is inaccessible, with…

Local business owners consistently face a familiar digital marketing conundrum. With a myriad of options available and seemingly growing daily, including the recent introductions of AI into the mix, how…

WordPress announced over the weekend that they were pausing plugin updates and initiating a force reset on plugin author passwords in order to prevent additional website compromises due to the…

It’s been a year of considerable disruptions in digital marketing so far. Right now, the industry is dealing with the integration of generative AI and the impact this is going…

Pages with high bounce rates can be frustrating– but bounce rate can be a useful tool. A high bounce rate in GA4 doesn’t always mean your website or pages perform…

Google’s latest Search Off the Record shared a wealth of insights on how Google Search actually works. Google’s John Mueller and Lizzi Sassman spoke with Elizabeth Tucker, Director, Product Management…

WordPress plugins continue to be under attack by hackers using stolen credentials (from other data breaches) to gain direct access to plugin code. What makes these attacks of particular concern…

In a recent LinkedIn post, Google Analyst Gary Illyes raised awareness about two issues plaguing web crawlers: soft 404 and other “crypto” errors. These seemingly innocuous mistakes can negatively affect…

Few concepts have generated as much buzz and speculation in SEO as E-E-A-T. Short for Experience, Expertise, Authoritativeness, and Trustworthiness, this framework has been a cornerstone of Google’s Search Quality…

While Google has made strides in understanding user intent, Director & Product Manager Elizabeth Tucker says specific queries remain challenging. In a recent episode of Google’s Search Off The Record…

Many people talk about how important it is to have a “low bounce rate.” But bounce rate is one of the most misunderstood metrics in SEO and digital marketing. This…

While it may not have the reach or revenue of big-hitters like Facebook and Instagram, Pinterest is absolutely a social platform worth exploring. With its focus on visual discovery and…

WordPress.org and Wordfence have published warnings about hackers adding malicious code to plugins at the source, leading to widespread infections via updates. Five Compromised Plugins… To Date Typically what happens…

How does Google know if its search results are improving? As Google rolls out algorithm updates and claims to reduce “unhelpful” content, many wonder about the true impact of these…

Google has officially confirmed the completion of its June 2024 spam update, a week-long process aimed at enhancing search result quality by targeting websites that violate the company’s spam policies.…

Pay-per-click (PPC) advertising has evolved quite a bit since it first began in the early days of the internet. Metrics like cost per click (CPC) remain an important part of…

Digital is the primary marketing channel for many companies. Many owners and executives still have difficulty budgeting for online marketing. Budgeting for SEO can be complex and influenced by factors…

Google Ads revamps query matching, adding misspelling tools and brand controls to boost campaign efficiency. The post Google Ads Revamps Query Matching: What You Need to Know appeared first on…

Choosing the right pay-per-click (PPC) ad network is a core strategy impacting the success of your advertising campaigns. Each network offers unique features, reaches distinct audiences, and shines in different…