You’ve crafted the perfect ad, fine-tuned the targeting, and even carved out a healthy budget. The clicks are rolling in, but the conversions just aren’t there. What’s going wrong? For…

Google executives are trying to reframe the conversation about AI-powered search features as industry data reveals significant website traffic reductions. During a recent Google Marketing Live press session, executives indicated…

AI has quickly carved out a central role in SEO, with widespread adoption across tasks like content generation, image, and video creation. Generative AI makes headlines and is exciting, but…

WordPress has dominated the content management system (CMS) space since launching in 2003, and while it’s still the leader, the market is shifting in ways worth paying attention to. As…

Search marketer Michael Bonfils recently discussed how AI is disrupting search marketing and shared insights into what he feels is an appropriate response to one of the most difficult search…

Remember when “Just Google it” was the solution to all your search needs? Unfortunately, those days are changing fast. While Google remains the king of search, the ground beneath its…

Google has released new guidelines for website owners who want to excel in AI-powered search. In a blog post, Search Advocate John Mueller shared tips for ranking in AI Overviews…

PPC bidding just got a lot more interesting. Just announced at Google Marketing Live, Google is launching Smart Bidding Exploration, a new opt-in feature designed to help advertisers capture more…

During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time…

Today’s Memo is an updated version of my previous guides on topical authority, one that takes the Google leaks, documents revealed in Google lawsuits, my recent UX study of AIOs,…

The twin forces of disrupted attribution and changing user behavior are reshaping how audiences discover brands. Google’s mass rollout of AI Overviews and its experimental AI Mode are not surface-level…

Google has announced updates to its Gemini AI platform at Google I/O, introducing features that could transform how search and marketing professionals analyze data and interact with digital tools. The…

At its annual I/O developer conference, Google announced upgrades to its AI-powered Search tools, making features like AI Mode and AI Overviews available to more people. These updates, which Search…

This week’s ask an SEO question comes from Jubi in Kerala: “We changed our on-page content recently as keyword positions were nil. After updating the content, the keywords started appearing,…

Microsoft Bing published an announcement stating that the IndexNow search crawling technology is a powerful way for ecommerce companies to surface the latest and most accurate shopping-related information in AI…

The search landscape undergoes its biggest shift in a generation. If you’ve been in SEO long enough to remember the glory days of the all-organic search engine results pages (SERP),…

There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and breaking down SERP titles using Natural Language Processing (NLP) techniques,…

Search marketers assert that Google’s new long-form AI Overviews answers have become the very thing Google’s documentation advises publishers against: scraped content lacking originality or added value, at the expense…

A WordPress plugin that automatically posts content scraped from other websites has been discovered to contain a critical vulnerability that allows anyone to upload malicious files to affected websites. The…

Video content is now a driving force behind consumers’ attention in today’s digital era. Gone are the days of simple blog posts and stock images. Social media has transformed what…

A Google engineer’s redacted testimony published online by the U.S. Justice Department offers a look inside Google’s ranking systems, offering an idea about Google’s quality scores and introduces a mysterious…

Google’s Search Relations team recently shared insights about how the search engine handles HTTP status codes during a “Search Off the Record” podcast. Gary Illyes and Martin Splitt from Google…

Tariffs – and other international trade turbulence – tend to live in the operations or finance side of the house. In reality, these shifts disrupt marketing, media efficiency, and PPC…

Mordy Oberstein, a search marketing professional whom I hold in high esteem, recently shared the provocative idea that referral traffic is not a brand’s friend and that every brand, as…

Google’s John Mueller has clarified that all links within AI Overviews (AIOs) share a single position in Google Search Console. SEO consultant Gianluca Fiorelli asked Mueller how Search Console tracks…

How do you turn local searches into real foot traffic? If your business relies on being found locally, clicks alone aren’t enough. You need future customers to choose you and…

Google launches a generative AI certification with free training, focusing on Google’s tools. Is this credential worth adding to your resume? Google has launched a generative AI certification program. The…

ChatGPT is more than just a prompting and response platform. You can send prompts to ask for help with SEO, but it becomes more powerful the moment that you make…

Google has long held a firm grip on the search engine landscape, but that dominant veneer is starting to show cracks. In recent months, regulatory scrutiny, public mistrust, and rising…

This post was sponsored by RollerAds. The opinions expressed in this article are the sponsor’s own. Want more visibility in Google Discover? Not sure how to get into Google’s personalized…