For lead gen marketers, we know it’s not just about generating leads; it’s about attracting the right leads – those that are most likely to convert into valuable customers. Value-based…

Google Business Profiles (GBP) are one of the best ways for a local merchant to get online exposure. But before your GBP becomes visible to the public, you must verify…

Google’s John Mueller answered a question the question of how long it takes for SEO to work and what it means if rankings don’t change after a year. Sometimes best…

Image Credit: Lyna ™ Two trends have impacted how Google goes about indexing. While the open web has shrunk, Google needs to crawl through big content platforms like YouTube, Reddit,…

YouTube expands course creation feature, allowing more creators to offer paid educational content and unlock new revenue streams. YouTube is expanding course creation to more creators. Courses can be free…

Google introduces AI-powered features for retailers, aiming to boost efficiency during the shortened 2024 holiday shopping season. Google unveiled new AI tools for retailers. The 2024 holiday shopping season is…

Google’s Martin Splitt answered a question in the SEO Office Hours podcast about whether reproducing YouTube video content into text on a web page would be seen as duplicate content…

A critical vulnerability was discovered in the WPML WordPress plugin, affecting over a million installations. The vulnerability allows an authenticated attacker to perform remote code execution, potentially leading to a…

Google updated their documentation for the profile page structured data, a structured data that all creators including recipe bloggers can use and become eligible for enhanced listings in the search…

Google updated the opening paragraph of the Organization Structured Data documentation to provide a clearer, more comprehensive description of its purpose, with improved clarity on four specific points. The result…

Google to replace Merchant Center with new version by September, introducing AI tools and unified management for online and local listings. Google will replace classic Merchant Center with Merchant Center…

Aleyda Solis recently published the results of her SEOFOMO survey that revealed actionable facts about where SEOs are getting their clients, what kinds of clients they’re getting and how they’re…

In an update to its search documentation, Google has expanded the list of sources it uses to generate title links in search results. Google now includes the og:title meta tag…

Google’s Martin Splitt addressed a question about website trustworthiness and whether competitors can negatively impact it. He explained how Google assesses site trustworthiness and clarified why factors like links and…

Shopify has become a leading platform in the ecommerce world, with over a million businesses using it to reach their customers. Notable brands like Netflix Merch Shop, Gymshark, and Kylie…

As of July 2024, ChatGPT had approximately 2.9 billion monthly visits, compared to Google’s 130.1 billion, Facebook’s 13.2 Billion, X’s 4.1 billion, and Amazon’s 3.2 billion. While ChatGPT’s monthly visits…

Google has defined a set of metrics site owners should focus on when optimizing for page experience. Core Web Vitals metrics are part of Google’s page experience factors that all…

Google’s Martin Splitt answered a question about malicious bots that impact site performance, offering suggestions every SEO and site owner should know and put into action. Malicious Bots Are An…

Google’s John Mueller offered a surprising explanation about the ranking impact of title tags. His answer challenged the SEO belief that title tags are a critical ranking factor and clarified…

Between Google and Bing, which search engine should you focus on? Should you focus on both or prioritize one over the other? Google is still the world’s most popular search…

Google significantly revamped its documentation about ranking pages that contain video content. While the changelog lists three areas that changed, a review of the content provides a case study of…

Google’s John Mueller addressed whether numerous 404 errors negatively impact rankings and provided a clear explanation of the best practices for handling them. 404 (Not Found) Status Code 404 is…

Pay-per-click (PPC) advertising remains a cornerstone of effective digital marketing strategies. Often, when we begin work on a PPC account or campaign, it comes with some history. Whether it’s because…

In a recent LinkedIn exchange, Google’s Senior Search Analyst John Mueller confirmed that core algorithm updates impact the search engine’s AI-powered overviews. This info gives us a clearer picture of…

A search marketer named Lars Lofgren felt exasperated by the avalanche of spam hitting Reddit and decided to expose the tricks that spammers are using to exploit Google’s preference for…

No Instagram strategy is complete without carousels. Why? Because they’re powerful storytelling tools that generate outsized engagement among Instagram audiences. But how do you make carousels effective? Creating engaging carousels…

Largest Contentful Paint (LCP) is a Google user experience metric integrated into ranking systems in 2021. LCP is one of the three Core Web Vitals (CWV) metrics that track technical…

Up to 5 million installations of the LiteSpeed Cache WordPress plugin are vulnerable to an exploit that allows hackers to gain administrator rights and upload malicious files and plugins The…

Researchers analyzed SearchGPT’s responses to queries and identified how it may impact publishers, B2B websites, and e-commerce, discovering key differences between SearchGPT, AI Overviews, and Perplexity. What is SearchGPT? SearchGPT…

Digital marketing is hard. The number of channels, networks, platforms, websites, technical factors, content needs, and the constant changes by search engines make it a very dynamic and ever-changing layer…