Google Reminds Websites To Use One Review Target
Google updated its review snippet documentation to clarify that each review or rating in structured data should point to one clear target, reducing ambiguity. Google updated its review snippet docs…
How To Protect A Budget From Competitor-Branded Terms
This week’s question comes from Evan, who asked: “How do I prevent my PPC budget from getting eaten by branded competitor terms?” It’s a good question, as few things frustrate…
Is AI Search SEO Leaving Bigger Opportunities Behind?
A recent podcast by Ahrefs raised two issues about optimizing for AI search that can cause organizations to underperform and miss out on opportunities to improve sales. The conversation illustrates…
OpenAI’s Sam Altman Says Personalized AI Raises Privacy Concerns
In a recent interview with Stanford University, OpenAI’s CEO Sam Altman predicted that AI security will become the defining problem of the next phase of AI development, saying that AI…
How To Evaluate Creative Performance in Meta Ads (and What To Test)
When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available…
OpenAI Releases GPT-5.1 With Improved Instruction Following
OpenAI released GPT-5.1 Instant and GPT-5.1 Thinking with updates to conversational style and reasoning capabilities. The updates begin rolling out today to paid users before expanding to free accounts. OpenAI…
YouTube Debunks 24-48 Hour Upload Delay Recommendation
YouTube’s Rene Ritchie says the recommendation system relies on audience behavior that only begins once a video is public.. Waiting 24–48 hours offers no benefit. YouTube’s recommendation system relies on…
Google Launches Ads Advisor & Analytics Advisor Globally
Google is introducing two AI-powered tools built on Gemini: Ads Advisor in Google Ads and Analytics Advisor in Google Analytics. Availability starts in early December for English-language accounts globally. What’s…
Why Web Hosting Is A Critical Factor To Maximize SEO Results
Most SEO professionals obsess over content, links, and technical implementations. We track algorithm updates and audit on-page elements with precision. But there’s one factor that determines whether all that work…
Google Launches Structured Data For Merchant Shipping Policies
Google Search now supports organization-level shipping policy markup, giving ecommerce websites a code-based way to surface delivery costs and transit times in Search and knowledge panels. When you add ShippingService…
Report Links Original Research to Higher B2B ROI
TopRank Marketing and Ascend2 released a survey involving 797 B2B leaders. They discovered that 97% consider thought leadership as essential for achieving success throughout the entire marketing funnel. The report…
Do I Need To Rethink My Content Strategy For LLMs?
For this week’s Ask An SEO, the question asked was: “Do I need to rethink my content strategy for LLMs and how do I get started with that?” To answer,…
Budget SEO For Capacity, Not Output
Marketing leaders are still budgeting to grow clicks in 2026, even though AI Overviews cut organic traffic in half and AI Mode kills it almost entirely. Image Credit: Kevin Indig…
Google Is Not Diminishing The Use Of Structured Data In 2026
A recent announcement on the Google Search Central blog gave a Redditor the impression that Google was significantly reducing the use of structured data, causing them to ask if it’s…
Automattic Disputes Use Of Word “Automatic” For WordPress Product
Lawyers representing Automattic, the for-profit founded by WordPress co-founder Matt Mullenweg, sent a trademark complaint letter to WordPress developer Kevin Geary, asking him to rebrand his WordPress CSS framework, which…
Why Strategic Review Is The Missing Layer In Many SEO Campaigns
Whether you call your SEO efforts a strategy, campaign, or channel, many SEO programs start strong but slowly drift. That could be in the form of reports getting routine, dashboards…
How To Cultivate Brand Mentions For Higher AI Search Rankings
Building brand awareness has long been an important but widely overlooked part of SEO. AI Search has brought this activity to the forefront. The following ideas should assist in forming…
Google AI Overviews Appear On 21% Of Searches: New Data
Ahrefs analyzed 146 million search results to determine which query types trigger AI Overviews. The research tracked AIO appearance across 86 keyword characteristics. Here’s a concise look at the patterns…
Meta Projected $16B From Scam Ads, Internal Docs Show
Advertisers on Meta may be unknowingly competing against suspected scam ads that stay in auctions at higher “penalty bid” prices. Internal documents obtained by Reuters estimate that around 10% of…
The John Lewis Christmas Winning Formula Returns
It’s that time of year again. The John Lewis Christmas ad has dropped – a little earlier than usual – and with it, the annual debate over whether the retailer…
Tips To Boost Your Holiday PPC Performance (Get Ready Now)
Black Friday doesn’t sneak up on anyone, yet somehow it still catches advertisers off guard every year. Campaigns launch at the last minute, budgets aren’t ready, and tracking issues surface…
A Step By Step Guide For Growing AI Engine Engagement
This post was sponsored by TAC Marketing. The opinions expressed in this article are the sponsor’s own. After years of trying to understand the black box that is Google search,…
Was It Better Then Or Now?
Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today,…
Google’s Preferred Sources Tool Is Jammed With Spam
Google’s Preferred Sources tool is meant to let fans of certain websites tell Google they want to see more of their favorite sites in the Top News feature. However, Google…
A Playbook For Technology Leaders
Search is moving from queries typed into a box to conversations held with systems that understand intent, context, and outcomes. People no longer look for pages. They look for solutions,…
Google Warns Against Relying On SEO Audit Tool Scores
Google warned against relying on tool-generated scores for technical SEO audits. Search Relations team member Martin Splitt outlined a three-step framework in a Search Central Lightning Talk that emphasizes site-specific…
Google Performance Max Adds Waze Ads And Channel Reporting
Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon. Waze ads are now available…
Google Finance Gets AI Deep Search & Prediction Market Data
Google Finance is rolling out Deep Search capabilities, prediction markets data, and enhanced earnings tracking features across its AI-powered platform. The updates expand Google Finance beyond basic market data into…
Where SEO Meets AI Retrieval
Search isn’t ending. It’s evolving. Across the industry, the systems powering discovery are diverging. Traditional search runs on algorithms designed to crawl, index, and rank the web. AI-driven systems like…
OpenAI’s Sam Altman Raises Possibility Of Ads On ChatGPT
OpenAI’s CEO Sam Altman sat for an interview where he explained that his vision for the future of ChatGPT is as a trusted assistant that’s user-aligned, saying that booking hotels…