Imagine running campaigns that adjust bids perfectly for every auction, targeting the right user at the right moment. That’s the promise of Smart Bidding in Google Ads. For PPC marketers,…

In the fast-paced world of PPC advertising, marketers are constantly seeking ways to streamline their workflows and improve performance. Managing PPC campaigns efficiently requires a delicate balancing act of multiple…

As SEO professionals, we’re data-driven. So, it’s ironic that we need to ask a counterintuitive question: “Where are the missing bullet holes in Google Analytics 4 (GA4)?” Most of us…

Understanding search engine results pages (SERPs) is critical for anyone serious about increasing their website’s visibility. Search engines use SERPs to display results for user queries, and the primary goal…

LinkedIn video viewership is up 36% YoY. The platform adds new tools and free training courses to boost video creation. LinkedIn video watch time is outpacing other content formats. New…

Alphabet Inc., Google’s parent company, reported strong fourth-quarter results for fiscal 2024, primarily driven by its commitment to AI. Alphabet announced revenues of $96.5 billion for Q4 2024, up 12%…

As someone who knows a lot of local business owners, I know how important it is to get customers through your doors. While traditional marketing methods like flyers and newspaper…

This is my official eulogy for the SEO keyword, which died many years ago, but no one has noticed. As a result, many marketing teams make sub-par decisions, and decision-makers…

This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Struggling to adapt your SEO strategy to ever-changing AI-driven SERPs? Have the most…

Hiring the right digital marketer can make or break your marketing team. With new tools, platforms, and regulations cropping up constantly, you’re not just looking for someone who “gets PPC”…

In a recent interview, Matt Mullenweg referenced three scandals and controversies from his past that have been long forgotten to show how it’s possible that the WP Engine scandal will…

The U.S. Copyright Office has released a report on how current laws apply to content created by AI. It affirms that AI can assist with the creative process, but only…

Join us and hear expert strategies for creating brand synergy, increasing brand search volume, and using branding as a powerful tool for performance marketing success. The post 2025 Marketing Trends:…

New data shows what many marketers already suspect: it’s getting harder and more expensive to convert online visitors. A study of 90 billion sessions shows organic traffic is down from…

“How is search changing and how do you react to that change?” This was a question in the prep notes for a podcast interview recently. It’s one that, I think,…

Matt Mullenweg downplayed his dispute with WP Engine, saying it’s not as big a deal as people are making it out to be and shared that he believes it will…

Enterprise SEO platform BrightEdge published results on current AI Search trends, showing that Google AI Overviews (AIO) has expanded its presence by up to 100% in increasingly complex search queries.…

Elementor released a free to use standalone AI app called Site Planner that enables users to create a website in a step by step process beginning with the most general…

Looking back on last year, fake content has reached new highs, challenging marketers to stand out with authentic, engaging campaigns that resonate with increasingly skeptical audiences. Overly polished or shallow…

You.com AI Assistant and Search announced the deployment of the new open-source DeepSeek AI model, joining advanced models from Anthropic, Meta, Grok, and OpenAI. DeepSeek-R1 is safely hosted on U.S.…

Learn how to avoid overspending your campaign budget and ensure accurate conversion tracking in this latest edition of Ask A PPC. The post Ask A PPC: How Can You Tell…

Google has launched a new tool called “Ask For Me” that uses AI to help you make phone calls to local businesses. “Ask For Me” is designed to streamline the…

DeepSeek’s terms of use contain requirements that may make users reconsider using the app, as they could shift the balance between benefits and perceived risks by imposing significant financial obligations.…

Google is informing users that its reCAPTCHA service will migrate to Google Cloud by the end of the year. An email states that all existing reCAPTCHA keys must be moved…

Google is making big moves with its Demand Gen campaigns, thanks to the feedback of advertisers. If you’re not familiar with Demand Gen campaigns, they originally launched in 2023. Shortly…

This week’s Ask an SEO question comes from Mariya from Irinjalakuda, India, who asks: “How much time does it take for schema to go live on a SERP?” Great question…

DeepSeek, the Chinese AI chatbot topping App Store downloads, has scored poorly in NewsGuard’s latest accuracy assessment. According to NewsGuard’s audit: “ failed to provide accurate information about news and…

Three unrelated things happened in the world of WordPress and Content Management Systems which may point the direction of how content is published on the web. Two of the developments…

Google has launched Meridian, an open-source marketing mix model (MMM) that helps marketers improve their advertising budgets. It uses Bayesian causal inference methods to offer better insights into online and…

Let’s think through a hypothetical purchase journey. An individual is in the market for an air purifier, and she starts off by searching for in Google. Your ad shows up…