Google Ads introduced a quiet but impactful change last week to how ads can show up on the search results page. High-performing ads that used to be eligible only for…

Google’s John Mueller clarifies that automatically changing XML sitemap dates doesn’t boost SEO and could make it harder for Google to find actual content updates. The “Freshness Signal” Myth Busted…

Researchers testing the ability of AI to influence people’s opinions violated the ChangeMyView subreddit’s rules and used deceptive practices that allegedly were not approved by their ethics committee, including impersonating…

OpenAI has added several new features to ChatGPT’s search tool. You can now shop for products, search through WhatsApp, and see improved source citations. These updates build upon the real-time…

In the SEO world, when we talk about how to structure content for AI search, we often default to structured data – Schema.org, JSON-LD, rich results, knowledge graph eligibility –…

Running PPC campaigns in one country is challenging enough. Add multiple countries, languages, regulatory quirks, and agency partners into the mix, and things get complicated fast. If you’re overseeing paid…

Google updated the documentation for the Google-Extended user agent, which publishers can use to control whether Google Gemini and Vertex use their data for training purposes or for grounding AI…

If you’re still measuring your PPC success based on click-through rate and impressions alone, you’re about to be left behind. The role of paid media has changed – and not…

Think link building is dead? Think again. In 2025, the backlink game has changed. If your strategy hasn’t, you might be stuck chasing low-impact backlinks that barely move the needle.…

YouTube is now testing AI-powered video summaries in its search results, a feature similar to Google Search’s AI overviews. The new tool helps users find relevant videos faster by highlighting…

Google’s AI search features have reached widespread adoption. The company announced that AI Overviews in Search now reach 1.5 billion users per month. This information was revealed during Alphabet’s Q1…

WordPress is a popular choice when it comes to building ecommerce websites. Currently, over 4 million live stores are powered by WooCommerce, which runs on the WordPress platform. The platform…

Throughout my career, I’ve worked with companies across highly regulated sectors, including finance, insurance, banking, and tobacco. Navigating these industries means understanding how regulation influences every part of your content…

If you want to become a better content marketer, you’ll need to master the art and science of messaging. And by “messaging,” I don’t just mean the ethereal notions of…

Google’s John Mueller answered a question on Reddit that showed an easy way to completely remove an entire website from Google’s search index without a search console verified account. The…

What happens when no one clicks, but your business still needs to grow? In the age of AI answer engines and fewer clicks, your brand can’t afford to be invisible.…

In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out third-party cookies in Chrome…

Microsoft released its 2025 Annual Work Trend Index this week. The report claims this is the year companies will move beyond AI experiments and rebuild their core operations around AI.…

Google’s Search Relations team has released a new SEO Office Hours video with Martin Splitt. He tackles a common problem many website owners face: unwanted noindex tags that keep pages…

Google announced that it is dropping support for the 2020 COVID-era Special Announcements structured data type and completely phasing it out by July 31, 2025. The announcement was posted on…

Wix announced a new feature that enables businesses to create personalized content for visitors, increasing relevance and opportunities for higher sales and lead generation. The feature integrates AI into the…

Effective onboarding of digital marketing talent is key to setting the foundations for a positive employee experience. It’s also vital for accelerating productivity, boosting employee retention, and cultivating a positive…

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Is doing SEO enough for an AI chatbot visibility? The industry is divided down the middle: Half believe…

Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations. Google Analytics adds features to improve data accuracy as privacy rules limit tracking. New…

Google Search Relations team members recently shared insights about web standards on the Search Off the Record podcast. Martin Splitt and Gary Illyes explained how these standards are created and…

Stanford University’s latest AI Index Report reveals a significant increase in AI adoption among businesses. Now 78% of organizations use AI, up from 55% a year ago. At the same…

Nick Turley, Head of Product at ChatGPT, testified that OpenAI would be interested in acquiring the Chrome browser should a judge decide to break it off from Alphabet, Google’s parent…

The next phase of the DOJ’s antitrust case against Google started Monday. Both sides presented different views on the future of search and AI. This follows Judge Amit Mehta’s ruling…

Google has released its 2024 Ads Safety Report, and the message is clear: accountability is scaling fast thanks to AI. With billions of ads removed and millions of accounts suspended,…

Just like with SEO, it can be tempting to use clever hacks to optimize for AI search. But the problem with hacks is that, as soon as they’re discovered, changes…