Google unveils new YouTube Shorts ad products and creative strategies as the short-form video platform grows. Google launched new YouTube Shorts ad opportunities for brands. Google claims its…

Over the years, search engines have encouraged businesses to improve mobile experience on their websites. More than 60% of web traffic comes from mobile, and in some cases based on…

You probably know Schema Markup for its ability to help pages achieve a rich result. But did you also know that you can use Schema Markup to build a reusable…

Google has ended support for the video carousel (limited access) markup documentation and the associated rich results because after testing the structured data they realized that it wasn’t useful at…

Mozilla has implemented a performance upgrade to its Firefox web browser that could translate into faster website load times – welcome news for SEO professionals and their clients. The technical…

Searchers who expect a website to always be available may be disappointed to encounter a 503 status code. However, brief downtime is perfectly acceptable. During the April edition of the…

Google’s John Mueller answered whether having two sites could negatively affect search rankings. His answer is surprisingly applicable to different ways of interpreting the question. Can Having Two Sites Affect…

Google’s Gary Illyes answered if switching web hosting platforms could result in a negative outcome for rankings and SEO. It’s a reasonable question because migrating a site to a new…

WordPress security scanner WPScan’s 2024 WordPress vulnerability report calls attention to WordPress vulnerability trends and suggests the kinds of things website publishers (and SEOs) should be looking out for. Some…

Meta’s AI assistant, powered by the new Llama 3 model, will now incorporate real-time search results from Google and Bing. This integration marks a step forward in AI assistant capabilities…

WordPress powers hundreds of millions of websites, but it is not the only content management system (CMS) option. There’s a diverse marketplace of publishing platforms for those seeking alternatives. This…

Google’s Gary Illyes answered a question about canonicalization, indexing and core algorithm updates that gives a clearer picture of how the different systems work together but independently. A search marketer…

Affiliate marketing opens up a world of possibilities for creators, marketers, and entrepreneurs who want to monetize their online presence. This approach to generating revenue involves three key steps: establishing…

Google and Alphabet’s CEO Sundar Pichai sat down for a discussion on AI that inevitably focused on the future of search. He explained his of search and the role of…

The need for quality SEO keeps increasing. Brands that execute an organic strategy the right way are standing out early and often – and it’s more important now than ever,…

Google has announced improvements to its Interaction to Next Paint (INP) metric for websites using popular consent management platforms (CMPs). Google made this possible by working directly with platforms like…

A recent discussion on the r/SEO Reddit forum provided insights from Google’s Search Advocate, John Mueller, regarding website penalties and the use of HTTP status codes. Mueller addressed questions raised…

Ensuring your website reaches as broad an audience as possible isn’t just about amplifying your search visibility – it’s also about making sure your site can be used by everyone,…

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing? Programmatic…

WordPress announced the 6.5.2 Maintenance and Security Release update that patches a store cross site scripting vulnerability and fixes over a dozen bugs in the core and the block editor.…

The advice of producing content that aligns with Google’s E-E-A-T guidelines is universal amongst SEO professionals, but guidance on how to achieve this is few and far between. During the…

A new report from LinkedIn identifies the critical skills professionals must develop to remain competitive in today’s workforce. Communication, customer service, leadership, and adaptability top the list, reflecting a growing…

LinkedIn shared insights with Search Engine Journal about how to effectively plan and roll out new features based on their experience planning and rolling out new AI features. The insights…

As YouTube continues its push into ecommerce, it’s launching an ‘Affiliate Hub’ to make it easier for channels to earn affiliate marketing income. The Affiliate Hub, integrated into the YouTube…

Google’s Gary Illyes published an new How Search Works video that gave an inside look into how search queries are interpreted and ranked. Gary’s presentation shows an outline of the…

The new oil isn’t data or attention. It’s words. The differentiator to build next-gen AI models is access to content when normalizing for computing power, storage, and energy. But the…

The internet is constantly changing, with websites appearing and disappearing and information being added or removed constantly. This makes it hard for people who study and analyze the internet or…

A student and researcher who leaks hidden Android features discovered a setting deep within the Android root files that enables Google Gemini directly from Google search in a way that…

For digital marketers wanting to include video in their content, or get inspiration, video search engines give you a simple way to sort through the millions of videos available online.…

Over the years, search engines have encouraged businesses to improve the mobile experience on their websites. Today, all websites should be mobile-first. Google prioritizes the mobile versions of websites when…