Researchers have issued advisories for eleven separate Elementor add-on plugins with 15 vulnerabilities that can make it possible for hackers to upload malicious files. One of them is rated as…

Freelancing is an attractive proposition. Many SEOs get their start freelancing because the material barrier to entry is quite low, and there’s a high demand for the services. If you’re…

Google’s Search Off the Record podcast covered the topic of Core Web Vitals (CWV), noting that while it’s a ranking factor it’s not so important that improving it will improve…

Imagine that you head up digital marketing at Turner Sports or CBS Sports, which have the exclusive rights to license NCAA marks, tickets, and taglines in commercial promotions. Or suppose…

Security researchers issued an advisory on six unique XSS vulnerabilities discovered in the Elementor Website Builder and its Pro version that may allow attackers to inject malicious scripts. Elementor Website…

In a recent episode of Google’s Search Off the Record podcast, John Mueller, a Search Advocate at Google, cautioned site owners against overly fixating on incremental improvements to their Core…

The information in this article is not intended to and does not constitute legal advice. Only your attorney or your organization’s counsel can provide assurances that the information contained herein…

Google has changed how it defines top ads in search results. In a public service announcement on X (formerly Twitter), Ginny Marvin, the Google Ads Liaison, stated: “To better reflect…

Setting yourself and your organization up for successful marketing means understanding the interesting dates, holidays, and events throughout the year that you can leverage for your brand. Pulling that information…

Google Search Generative Experience (SGE) has caused anxiety amongst the SEO world, but it’s not time to run for the hills yet. Before you claim that “SGE has killed SEO,”…

The rise of AI has been on a fast track lately, with no sign of slowing down anytime soon. Though artificial intelligence isn’t a new concept, generative AI, in particular,…

“Experience” is the latest (but not the least relevant) addition to “E-E-A-T,” which stands for experience, expertise, authoritativeness, and trustworthiness – a component of Google’s search quality rater guidelines. This…

Google announced the release of the 2023 Ads Safety Report to demonstrate its commitment to safe and transparent advertising for users and businesses. The ad safety report shares progress on…

A new study by Authoritas suggests that Google’s AI-powered Search Generative Experience (SGE), currently being tested with a limited group of users, could adversely impact brand visibility and organic search…

Google’s John Mueller offered a suggestion about a long-standing problem with missing images in search results for recipe sites but recipe bloggers don’t seem convinced or satisfied. Missing Images In…

The About Us page of your website is an essential source of information for anyone who wants to know more about your business. It is where you showcase your history,…

WordPress 6.5 has been postponed because of disagreements over a new feature that would have required some websites to download a plugin in order to keep them functioning. Font Directory…

Google Search Generative Experience (SGE) has come a long way since its experimental launch in May 2023. Starting out by simply generating paraphrased snippets for search engine queries, SGE now…

Google’s John Mueller answered a question about whether it’s true that adding a “contact page” and/or and “about page” was a good idea because it’s important to Google. Mueller checked…

Google dramatically increased the amount of Reddit answers in the search results in order to surface actual user opinions but it’s becoming increasingly apparent that it’s having a negative effect…

Security researchers published an advisory on the popular Essential Addons For Elementor WordPress plugin which was discovered to contain a Stored Cross-Site Scripting vulnerability affecting over 2 million websites. Flaws…

Google updated it’s documentation to add a new 3DModel markup Type to the Product structured data type, connecting the two by the use of the subjectOf property. Understanding The New…

I don’t see ranking factors anymore. All I see is user satisfaction. A series of tweets from Danny Sullivan, search liaison at Google, about doing things for Google vs. users…

Attaining a new client can be an exciting time. But there’s a lot to do before you begin. From organizing account handoffs to analyzing existing performance, this is the time…

Webinars can be an invaluable tool for marketers. When done right, they can: But where do you start? Marketers are flooded with webinars daily, some better than others. How do…

2023 was a breakout year for artificial intelligence (AI), and 2024 does not show any sign of slowing down. Screenshot from Google Trends, December 2023 Generative AI features became a…

Scraping data from webpages is a relatively advanced task that, until recently, required a degree of technical skill. The idea of diving into code or scripts for data extraction seemed…

One of the World’s most popular WordPress themes quietly patched a security vulnerability over the weekend that security researchers say appears to have patch a stored XSS vulnerability. The official…

Rank Math SEO plugin with over 2+ million users recently patched a Stored Cross-Site Scripting vulnerability that makes it possible for attackers to upload malicious scripts and launch attacks. Rank…

Not quite sure how to measure the true value of your content initiatives? You’re certainly not alone. One of the biggest challenges marketers face is determining which touchpoints along the…