It feels like Google drops new AI-integrated features into its flagship ad platform, Google Ads, every month. It doesn’t help that every other search engine also adopts AI features with…

Google’s SEO Starter Guide, a critical resource for search engine optimization professionals, is undergoing a significant revision. The impending update was announced on the latest episode of “Search Off The…

As Google continues to release more updates, confirmed and unconfirmed, a broader range of business stakeholders are becoming more aware not only of the changes made by Google, but also…

The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity.…

Are keywords still important today? Keywords – ranging from single words to complex phrases – are still instrumental in shaping website content to boost relevant organic search traffic and essential…

An advertiser recently asked Ginny Marvin, the Google Ads Liaison, about an issue with seeing a high percentage of ad spend and conversions falling under “Other” search terms. Inquiry Into…

Meta has launched new tools and services to help brands protect their intellectual property and prevent unauthorized use. This includes an updated Brand Rights Protection suite to identify and take…

A critical severity vulnerability was discovered and patched in the Better Search Replace plugin for WordPress which has over 1 million active website installs. Successful attacks could lead to arbitrary…

A recent report from 404media.co alleged that “Google News is boosting sites that rip-off other outlets by using AI to rapidly churn out content.” While Danny Sullivan, Google’s SearchLiaison, offered…

A recent report from Munch analyzes the growing importance of short-form video marketing in 2024. As video content has become more prevalent on social media and advertising platforms, video marketing…

The WordPress Core Performance Team released two plugins that speed up webpages with new technologies that pre-render URLs before a user clicks on a link and speeds up lazy-loaded images.…

Google published a video about what to do get Google to automatically re-index an entire website. The answer to the question presumed that the context was a major change to…

Google has integrated its most advanced AI model, called Gemini, into the Google Ads platform to enhance advertising performance. According to Shashi Thakur, Vice President and General Manager of Google…

LinkedIn has announced it will discontinue its lookalike audiences feature starting February 29, 2024. According to a statement from LinkedIn, after February 2024, advertisers will no longer be able to…

1. Manual Actions & Penalties By Google You may have been breaking Google’s guidelines or posting spammy and harmful content without realizing it. These things can incur a well-deserved manual…

Google has rolled out a new update for its Chrome browser that brings in sophisticated AI and machine learning to make browsing smoother and safer. Personalized Browsing With Chrome M121…

A significant security vulnerability has been identified and patched in the widely used File Manager plugin for WordPress, affecting over 1 million websites. The vulnerability is rated 8.1 out of…

Included as a part of Google’s search quality rater guidelines is “E-E-A-T,” which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are evaluated using a mix of signals – not…

Meta has announced a change in policy for users in Europe. The company plans to give users more options to control how they use Instagram and Facebook in countries that…

In some cases, you might be consulting or advising a client and they’re having trouble determining what their goals are for social media. When you know you’re going to have…

Appen announced that its services with Google will end on March 19, 2024. The company provided search engine evaluations/quality raters. Google terminated its contract with Appen, ending its services with…

Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO…

The rapid advancements in artificial intelligence and machine learning have dramatically reshaped the SEO and digital marketing landscape, and attending a conference is arguably one of the best ways to…

Instagram is one of the top social media platforms in the world and continues to captivate users worldwide with its unique blend of visual storytelling and interactive features. Today, it’s…

Reading and understanding patents filed by Google can be challenging but this guide will help you to understand what the patents are about and to as avoid the many common…

Amazon’s algorithm operates differently than most other search engines, which means you need a distinct strategy when attempting to rank on the platform versus platforms like Google and Bing. To…

This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. With generative AI and constant Google algorithm changes, how can you shift your strategy…

Google announced two updates today that utilize new AI capabilities to make searching more natural and intuitive. The first new feature, Circle to Search, allows Android users to search anything…

Multiple Google support forum discussions call attention to a possible bug in Google’s algorithm that causes select generic top level domains (gTLDs) to disappear completely from the search engine results…

Google announced several new artificial intelligence (AI) features coming to Samsung’s just-released Galaxy S24 series smartphones at the Galaxy Unpacked event today in San Jose. The advancements showcase the companies’…