Thursday, July 11, 2024
When shopping, people want to know the total price for the products they’re purchasing. Shipping speed,
cost, and return policy are major factors considered by shoppers when buying products online. However,
configuring shipping and returns might be a challenge for some merchants, which might be a missed opportunity
to provide information your audience is looking for.
Last year, we started supporting product-level shipping and return markup;
we recently added markup support for specifying a general return policy
for your business instead of having to define one for each individual product you sell. We’re happy to announce an easier way to add your
shipping or return information directly in Search Console. You can learn how to do it in our
Help Center article.
Once you complete the steps described in our Help Center article,
you’ll be able to manage your Merchant Center account-level shipping and return policies directly in Search Console,
which automatically appear in Merchant Center.
By providing accurate and up-to-date shipping and return information, you can enhance your product listings in Google Search results,
which can help improve visibility and potential traffic by showcasing fulfillment services such as
free and fast shipping next to your product listings.
We hope these additions will help even more when optimizing your search appearance in Search results. If you have any questions or concerns,
reach out to us using the Google Search Central Community,
on Twitter, or on
LinkedIn.