Clicks are down, and if you’re working in SEO right now, you’re probably stuck trying to explain to your stakeholders why the graphs keep falling.

Traffic was the go-to success metric for years, but the landscape has changed. AI search features are eating clicks, informational content is driving less value, and yet we’re still reporting pageviews like it’s 2015.

At MozCon, I’m going to challenge that. I’ll show you how to move beyond vanity metrics and focus on strategies that drive conversions. You’ll also learn how to reframe expectations with your stakeholders and report on the SEO metrics that prove success.