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In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more.…

Google spam updates have in previously been welcomed by the search marketing community. Today’s announcement reflected the sour mood of the search marketing and publishing community that is still reeling…

Bluehost announced a partner program that’s expressly designed to support WordPress agencies and freelancers that service small-to-medium size businesses (SMBs). The program offers revenue generating opportunities in the form of…

This week’s Ask an SEO question comes from Sanjay in Coimbatore, who asks: “What are the things I need to analyze in our competitors site for SEO?” Sanjay, thank you…

A recent study by the digital marketing agency Amsive documented a notable change in Google’s search results rankings over the last year. The study found that Google is surfacing more…

According to new research, Google’s AI-generated overviews have undergone significant adjustments since the initial rollout. The study from SE Ranking analyzed 100,000 keywords and found Google has greatly reduced the…

Google has announced the rollout of the June 2024 spam update, which aims to further improve search results by targeting websites that violate Google’s spam policies. According to a statement,…

Images often make up the largest part of webpages. They have their own tab on Google results and even their own algorithm. Appearing in image results should be part of…

If you are an SEO practitioner or digital marketer reading this article, you may have experimented with AI and chatbots in your everyday work. But the question is, how can…

Many advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that often looms large is, “How much should we…

Reddit’s website traffic has grown 39% compared to the previous year, according to data from Similarweb. This growth seems fueled by Reddit’s increased visibility in Google search results. Why is…

According to a recent LinkedIn post by Gary Illyes, Analyst at Google, you should be cautious if Google starts aggressively crawling your website. While an uptick in crawling can be…

This is an excerpt from the B2B Lead Generation ebook, which draws on SEJ’s internal expertise in delivering leads across multiple media types. You must communicate with leads correctly to…

This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Storytelling is an integral part of…

This post was sponsored by Adpulse. The opinions expressed in this article are the sponsor’s own. As managers of paid media, one question drives us all: “How do I improve…

Razorfish launched a new technology called R-Index that measures disparate online and offline customer interactions (including for paid and owned interactions) and generates prescriptive insights on consumer sentiment, brand performance…

Google Search Console is an essential tool that offers critical insights into your website’s performance in Google search results. Occasionally, you might observe a sudden decline in organic traffic, and…

Google’s recent leak highlighted engagement as part of the ranking system, alluding to the importance of influencing audience behavior to drive SEO-specific metrics, like ranking or organic visibility. That said,…

Choosing the right pay-per-click (PPC) ad network is a core strategy impacting the success of your advertising campaigns. Each network offers unique features, reaches distinct audiences, and shines in different…

If you’re a multi-location brand looking to boost your local visibility and gain a competitive edge in the market, look no further. On June 26, we’re hosting a live webinar…

YouTube is piloting a new experimental feature allowing users to add contextual notes to videos to provide supplemental information. The “Video Context Notes” feature, currently being tested on mobile in…

Google Analytics helps businesses better track and improve conversions by adding user and session conversion rate metrics. Google Analytics added new user conversion rate metrics. Metrics show the percentage of…

This is an excerpt from the B2B Lead Generation ebook, which draws on SEJ’s internal expertise in delivering leads across multiple media types. People are driven by a mix of…

Google’s Gary Illyes recently answered the question of whether one should spend time fixing backlinks with wrong URLs that are pointing to a website, known as broken backlinks. The answer…

Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle to convert ad clicks into meaningful actions like purchases, sign-ups,…